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Home My WebLink AboutAgenda Statement 1985/10/01 Item 12 COUNCIL AGENDA STA ail Item 12 Meeting Date 10-01-85 ITEM TITLE: Resolution / ,L3 - Authorizing Expenditure of $1,600 out of the Appropriated Contingency Reserve Toward Promotional Activities Related to Founder's Day SUBMITTED BY: Director of Management Services (/! (4/5ths Vote: Yes No X REVIEWED BY: City Manager 6 At its meeting of September 24, 1985, the City Council approved a written request made by the Chula Vista Chamber of Commerce for $1,600 to be used toward a promotional balloon program in conjunction with Founder's Pay. Council directed staff to prepare the appropriate resolution approving the Chamber's request. RECOMMENDATION: That Council adopt the resolution approving the expenditure of $1,600 out of the Appropriated Contingency Reserve toward promotional activities related to Founder's Day. BOARDS/COMMISSION RECOMMENDATION: n.a. DISCUSSION The requested $1,600 represents approximately one-half of the cost of a promotional balloon program offered by Balloonatiks of San Diego. Attached are a copy of the proposal submitted to the Chamber by the balloon company and the letter from the Chamber describing the activities planned for Founder's Day. FISCAL IMPACT Sufficient funds are available in the appropriated Contingency Reserve account. Because the Founder's Day activities serve to promote the To Centre I redevelopment project, $1,000 of the requested $1,600 will be reimbursed to the General Fund from the Redevelopment Agency. MSC:lm (edp-3) Dated _222:2—. �� ._ 4/ r—. CHULA VISTA CHAMBER OF COMMERCE 20 September 1985 _ c--)C1 Z5 Mayor Cox and the City Council E 276 Fourth Avenue c-3(--- ran y" Chula Vista, CA 92010 ^T -fl r o Dear Mayor and Council, cn;=: On behalf of the Downtown Committee of the Chula Vista Chamber of 2ommerce, --j I am requesting the City's participation in this year's Founders I4 cebra- tion scheduled for October 19th. I approached Mark Cox, who in turn requested the support of the 75th Anniversary Planning Committee, to assist the Downtown Committee in making the 74th birthday event an exciting forerunner to next year. Due to various time constraints and responsibilities, it was suggested that the Downtown Committee request financial assistance as the City's contribution for this Founders Day. Festivities along Third Avenue will compliment the Fiesta de la Luna Parade sponsored by the Jaycees. It is our hope to make Founders Day as entertaining and community oriented as possible. I have enclosed a proposal for street decorations, strolling clowns and an unusual promotional plan that includes pre-event advertising using balloons as the medium. Photos and brochure infor- mation about Ballonatiks is available at my office. Prices have been shopped • and I am sure that Balloonatiks will offer large discounts to the City for future events if you are interested. E and G Streets will landmark the big, bright balloon arches that will lure people into the central Third Avenue area. Merchants along the Avenue will be actively involved this year by offering a Founders Day special, sales and raffles. A large advertising strategy is being handled through the local zone edition of the Union-Tribune, along with extensive press releases submitted county wide. Entertainment on the main stage currently includes our own local Music Machine and the KCBQ Flatbed Band. The "City's Biggest Birthday Card" will be presented to Mayor Cox at the cake cutting. The birthday card will be displayed the entire week before the 19th to allow people to sign it and wish Chula Vista a very happy birthday. Street activity will be part of the Founders Day excitement featuring arts and crafts, information booths, sidewalk sales and strolling entertainers. I have tried to contact Mr. John Rojas in hopes of getting the Historical Society to help out by dressing up and perhaps presenting a Chula Vista historical skit. The new On-Stage Prod- uctions, located on Third Avenue, will be doing live short performances and the local merchants will provide various store front entertainment as they have in the past. We respectfully request both the Mayor and the Council to attend the event and to participate in the cake cutting, card giving ceremony. In closure, I hope that the Council feels that a monetary donation would enable the Downtown Committee to provide the City, community and visitors to Chula Vista, a grand, �/j. t � _ "'.,�IP�.1 r. .A MM Ri!C Awn()NS UTH AVENUE • CHULA VISTA. CALIFORNIA 92010 • TEL. : (619) 420-6603 e. - - '3/2 a/a5 festive 74th birthday that will be a great kick-off to all the plans for next year's diamond jubilee. The Downtown Committee respectfully requests a contribution of $1,600.00, which is half of the street decoration and promotional costs. Additional expenditures for advertising, entertainment and extraneous assistance will be the responsibility of the Downtown Committee. As I have been told, the City provides for the cake cutting. It is hoped that your contribution will help to make Founders Day an even bigger and better promotion for the City of Chula Vista. Thank you, Annette Chester Chula Vista Chamber of Conmerce Special Events Director Downtown Coordinator SEP 19.RER'D yoONA Ay 41.4, • Or . CHULA VISTA CHAMBER OF COMMERCE - 233 Fourth Avenue Chula Vista, Ca. 92010 Attention: Annette Chester Sept . 18, 1985 Dear Annette, Here is the proposal for the upcoming Chula Vista Founders Day celebration on Oct. 19th. I have made a special effort to make it as affordable as passable without cutting any corners . Please note that the price for a balloon release is listed but not included in the total proposal price. 1 , 7500 Imprinted balloons given away, 1500 for three days prior to the 19th, and 3000 on the day of the event = $2570.00. 2. A clown to hand out the balloons for six hours a day for three days and two clowns for six hours each on the day of the event. 30 hours total at $20.00 per hour = $600.00. 3. Two balloon arches for street decoration. 330 11 " balloons for each arch, 660 total = $390.00. 4. 1000 balloons released by the Mayor from beside or behind the stage. Minimum order 1000, $350.00 per 1000 TOTAL COST 1 . $2570.00 2. $ 600.00 3. $ 390.00 $3560.00 Less10% — 356.00 $3204.00 Please allow seven working days for the ordering of imprinted balloons . If you have any questions just give me . a call . I look forward to working with you soon. Sincerely, -/L.411,-// Z;se.-:-.=c0- -- - Lisa R. Stuart Decoration Sales 44781/2 30TH ST., SAN DIEGO. CA 92116 * (619) 563-1088 Form No. F-229 12/73 CERTIFICATE OF CITY/DIRECTOR OF FINANCE Certification of Unappropriated Balance I HEREBY CERTIFY that the money required for the appropriation of funds for the purpose set forth in the attached resolution is available in the Treasury, or is anticipated to come into the Treasury, and is otherwise unappropriated. Amount $ Fund Purpose Bidder Director of Finance The City of Chula Vista Date By Certification of Unencumbered Balance I HEREBY CERTIFY that the indebtedness and obligation to be incurred by the contract or agreement authorized by the attached resolution can be incurred without the violation of any of the provisions of the Charter of the City of Chula Vista, or the Constitution or the laws of the State of California, that sufficient monies have been appropriated for the purpose of said contract, that sufficient monies to meet the obligations of the contract are actually in the Treasury, or are anticipated to come into the Treasury to the credit of the appropriation from which the same are to be drawn, and that said monies now actually in the Treasury, together with the monies anticipated to come into the Treasury, to the credit of said appropriation are otherwise unencumbered. Amount Not to Exceed $ 1 ,600.00 RESOLUTION NO. 12193 #1,14/0A-- Directo Finance The City of Chula Vista Date 10/01/85 By Management Services Fund 100 Dept./Activity 0730-5399 Purpose Promotional Activities Related to Founder's Day Bidder /6L-q -8"s f F: 15 Certificate No. .�'_ (219'3