HomeMy WebLinkAboutAgenda Statement 1989/02/21 Item 15 COUNCIL AGENDA STATEMENT
Item , 15
Meeting Date
ITEM TITLE: Public Hearing: PCA-89-3 - Consideration of amendments to
Titles 17 and 19 of the Municipal Code relating to offsite
advertising signs
Ordinance Amending Titles 17 and 19 of the
Municipal Code relating to off-site advertising signs
SUBMITTED BY: Director of Planning Q\L
REVIEWED BY: City Manageri/} (4/5ths Vote: Yes No X )
v
The City Council , in 1988, requested that staff prepare various revisions to
the sign provisions of the Municipal Code relating to off-site advertising
signs (billboards ) in order to bring the Code into compliance with State and
Federal laws.
RECOMMENDATION: That Council :
1 . Adopt Negative Declaration IS-89-28 and Addendum.
Adopt the proposed amendments to the Municipal Code relating of off-site
signs as contained in Exhibit A attached hereto.
BOARDS/COMMISSIONS RECOMMENDATION: On January 11 , 1989, the Planning
Commission, by a vote of 5-0, and in accordance with Resolution No. PCA-89-3,
attached hereto, recommended that Council adopt various Code amendments
pertaining to off-site advertising signs.
HISTORY:
1 . On September 14, 1971 , the City Council , adopted Ordinance No. 1360, which
prohibited billboards throughout the city and provided an amortization
schedule for their removal without compensation.
2 . Since 1971 , various cities have adopted sign ordinances that limit or
prohibit the installation of off-site advertising signs. A few of these
ordinances have been tested through litigation with varying results. Most
notable has been the City of San Diego Sign Ordinance (Metromedia, Inc.
vs. the City of San Diego) . In 1981 , the U.S. Supreme Court found that
the City of San Diego's comprehensive billboard ordinance, which
prohibited billboards , resulted in a violation of first amendment rights
(U.S. Constitutional guarantee of free speech) by providing greater
protection for commercial signs than for non-commercial signs. The
judicial system, however, has consistently supported a City 's police power
to regulate signs on the basis of aesthetic considerations and traffic
safety provided that first amendment rights are protected.
Page 2, Item 15
Meeting Dater
3. The State of California Department of Transportation has had the
responsibility for regulating billboards located along the State's
freeways since adoption of the Billboard Control Act of 1933. In 1965,
the United States Congress enacted the Federal Highway Beautification Act,
which required individual states to enact legislation governing
freeway-oriented billboards. In 1970, California passed the Outdoor
Advertising Act which established a buffer zone of 660 feet where off-site
advertising signs (billboards) cannot occur if the freeway is officially
designated as a "landscaped freeway. " An amendment to the Act in 1982
requires that compensation be paid for the compelled removal of any
off-site advertising signs (freeway-oriented or otherwise ) that were
existing prior to November 6, 1978.
DISCUSSION:
Part IV of the City's present General Plan Text (adopted in 1970 and currently
under revision) discusses how the City plans to implement the General Plan by
the adoption of new zoning regulations. Among the provisions discussed is a
statement that billboards are unnecessary in Chula Vista and are essentially
prohibited. The General Plan text is presently being revised and will assure
consistency with Code amendments proposed herein.
Chapter 17.04 of the Municipal Code, Outdoor Advertising, presently prohibits
the installation of outdoor advertising structures (billboards) throughout the
tire City. The present code requirements, adopted in 1971 , also provide an
amortization period for the removal of existing non-conforming billboards
without compensation. In 1982, the California Legislature enacted into law
Section 5412 of the Business and Professions Code (see attached Exhibit B)
which made the compelled removal of any off-site outdoor advertising
structures in a city or county subject to the payment of compensation to the
owners of a sign and the property on which the sign is located. The use of
amortization periods for the abatement of non-conforming outdoor advertising
signs located in commercial or industrial zones is no longer a valid exercise
of a City' s police power. The signs located within residential or
agricultural zones may be compelled to be removed without compensation subject
to the amortization schedule contained in Section 5412.1 and 5412.2 of the
California Business and Professions Code (see attached Exhibit C). None of
the above requirements affect on-site signs.
Off-site outdoor advertising structures are an aesthetically undesirable
feature along the City's roadways. Many existing off-site sign structures are
large and imposing features blocking or disrupting views and infringing on the
aesthetics of pleasing architecture. The City Council has recognized this
since the adoption of Title 17.04 in 1971 . The purpose of the proposed repeal
of Title 17 is to eliminate the amortization schedule and process (found to be
no longer enforceable since the adoption of Section 5412 of the California
Business and Professions Code in 1982).
Page 3, Item 15
Meeting Date 7,fW.x
Off-site outdoor advertising structures contribute to traffic safety hazards
as well as visual blight within commercial and residential areas. There is a
demonstrated need for on-site commercial identification to direct the
traveling public to a particular business location and by providing this
identification it enables customers to get off the often congested
thoroughfares sooner without the disruption that can occur when a driver has
difficulty finding a business or other destination. Off-site advertising
signs, however, do not provide this necessary site identification, but rather
are designed to attract the driver's attention or occupants of a vehicle to
convey a message that has little or no bearing on where the driver is headed.
This distraction can result in a driver's lack of concentration at a time when
a myriad of traffic safety signs must be dealt with as well as pedestrians and
other vehicles on or adjacent to the public roadway.
The economic viability and overall quality of a commercial area can be
adversely impacted by the allowance of off-site outdoor advertising
structures. The desirability of locating commercial interests where on-site
identification has high visibility is reduced where off-site advertising
structures partially, or in some cases, completely obscure or compete with the
business identification for prospective patrons.
Off-site advertising signs presently located within the recently-annexed
Montgomery Community will be brought under the purview of Title 19 (Zoning
frdinance) of the Chula Vista Municipal Code upon the adoption of zoning
tended to implement the Montgomery Specific Plan . The transitional rezoning
efforts from the present County of San Diego zoning to the City of Chula Vista
zoning will result in the deletion of zones which presently permit off-site
advertising signs. Off-site advertising signs located within the Montgomery
Community will become non-conforming and subject to modification or abatement.
In addition to the repeal of Title 17.04, staff is recommending that
non-commercial messages be permitted on signs wherever commercial messages are
permitted to protect first amendment (freedom of speech) constitutional rights.
Local representatives of the billboard sign industry submitted a modified
proposal which was considered by the Planning Commission (see attached
letter) . Their proposal recommended that the City consider a conditional use
permit procedure for the relocation of existing non-conforming off-site signs
in lieu of paying compensation for their removal . While the State of
California has officially made it a policy to encourage local entities and
display owners to enter into relocation agreements , staff contends that to
relocate objectional off-site advertising signs to an alternate location only
transfers the aforementioned problems with aesthetics and traffic safety to
another location and, therefore, cannot support the industry's proposal .
The various billboard companies doing business within the San Diego area were
verbally notified and received a copy of the public hearing notice for the
January 11 , 1989 Planning Commission meeting as well as copies of the Planning
Commission staff report detailing the proposed amendments to the Municipal
de. Representatives from these companies arrived at the January 11th
Page 4, Item 15
Meeting Dated'-.J 7
meeting late, after the Planning Commission had discussed and recommended
adoption of the proposed amendments. They will ue notified of the City
Council public hearing in writing and by telephone.
PROPOSED MODIFICATIONS:
The following Municipal Code modifications are proposed (see attached Exhibit
A) :
1 . Chapter 17.04, OUTDOOR ADVERTISING, is being repealed due to changes in
State law which make provisions for amortization of commercial off-site
signs within this chapter illegal .
2. Definitions are proposed to be added to Title 19 for "on-site" and
"off-site" advertising signs for clarification .
3. A provision permitting non-commercial sign messages wherever commercial
sign messages are now permitted is proposed.
4. A provision for amortizing non-conforming off-site signs located within
residential and agricultural zones is proposed. Amortization of
non-conforming off-site signs in these zones is permitted by State law.
The affect of the above would be to preclude commercial sign messages off-site
most traditional oversized billboard structures.
FISCAL IMPACT: The adoption of the proposed amendments to the Municipal
Code will not result in a direct fiscal impact to the City. As is presently
the case, there would be a cost impact if the City chooses to require the
removal of any existing non-conforming offsite advertising signs. The cost of
sign removal is established through a negotiation process between the City,
the original owner, and property owner.
WPC 5911P
-
-12.12 //5//0
, 1/ z/gy Aitate-07
•
by he City Council of
Chula Vista, California
Dated : _ S�
EXHIBIT A
OFFSITE ADVERTISING AMENDMENTS TO TITLE 17 AND 19
OF THE CHULA VISTA MUNICIPAL CODE
The Chula Vista Municipal Code is hereby amended by repealing Chapter 17.04 in
its entirety as follows:
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The Chula Vista Municipal Code is hereby amended by modifying Se—ion
19.04.222 and adding 19.04.251 as follows:
Section 19.04.222 Sign, business or onsite advertising.
"Business sign" or "onsite advertising sign" (used synonymously in this code)
means a sign which directs attention to a business,
service or entertainment conducted or manufactured upon the profession, �r Ad sign
advertising a particular product or line of products sold on the
premises,
not constituting the principal activity of the establishment may beincluded,
provided that not more than fifty percent of the area of the sign is devoted
to such advertising.
Section 19.04.251 Sion, offsite advertising.
"Offsite advertising sign" means a freestanding sign whose sponsor does not
maintain offices and/or provide services at the site of the sign.
The Chula Vista Municipal Code is hereby amended by adding Section 19.60.590
as follows:
Section 19.60.590 Non-commercial Signs.
Notwithstanding any other provisions of this title, any sign sponsor may
allocate any sign area authorized by this title to a non-commercial message.
The Chula Vista Municipal Code is hereby amended by adding Section 19.60. 111
as follows:
Section 19.60.111 Nonconforming signs-offsite advertising displays located in
residential or agricultural zones-amortization period.
All offsite advertising display signs which are located in residential or
agricultural zones wherein they are not permitted shall be construed as
non-conforming offsite advertising displays. It is the intent of this section
to allow such non-conforming offsite advertising display signs to be continued
or maintained for a reasonable period of time in order to amortize the
investment in such signs. The amortization schedule shall conform to Sections
5412.1 and 5412.2 of the California Business and Professions Code.
WPC 4870P
-6-
EXHIBIT B
BUSINESS AND PROFESSIONS CODE § 5412
Note 2
§ 5411. Repealed by Stats. 1983, c. 653, § 16
§ 5412. Displays; removal or limitation of use; compensation; application of section; reloca-
tion
Notwithstanding any other provision of this chapter, no advertising display which was lawfully
erected anywhere within this state shall be compelled to be removed, nor shall its customary
maintenance or use be limited, whether or not the removal or limitation is pursuant to or because of
this chapter or any other law, ordinance,or regulation of any governmental entity, without payment i
of compensation, as defined in the Eminent Domain Law(Title 7(commencing with Section 1230.010)
of Part 3 of the Code of Civil Procedure), except as provided in Sections 5412.1, 5412.2, and 5412.3.
The compensation shall be paid to the owner or owners of the advertising display and the owner or
owners of the land upon which the display is located.
This section applies to all displays which were lawfully erected in compliance with state Jaws and
local ordinances in effect when the displays were erected if the displays were in existence on
November 6, 1978, or lawfully erected after November 6, 1978, regardless of whether the displays
have become nonconforming or have been provided an amortization period. This section dues not
apply to on-premise displays as specified in Section 5272 or to displays which are relocated by mutual
agreement between the display owner and the local entity.
"Relocation." as used in this section, includes removal of a display and construction of a new
display to substitute for the display removed.
It is a policy of this state to encourage local entities and display owners to enter into relocation
agreements which allow local entities to continue development in a planned manner without
expenditure of public funds while allowing the continued maintenance of private investment and a
medium of public communication. Cities,counties, cities and counties, and all other local entities are
specifically empowered to enter into relocation agreements on whatever terms are agreeable to the
display owner and the city,county, city and county, or other local entity, and to adopt ordinances or
resolutions providing for relocation of displays.
(Added by Stats.1982, c. 494, p. 2112, § 4. Amended by Stats.1984, c. 554, § 1.)
1982 Legislation. sumption of constitutionality and requires merely that dis.
Former § 5412 was amended by Stats.1975, c. 1074, p. tractions drawn by challenged statute bear some rational
2633, § 4,and was repealed by Stats.1982.c. 494, p. 2112, relationship to a conceivable legitimate state purpose. Id.
§ 3 Since compensation is not constitutionally required for
Law Review Commentaries removal of nonconforming outdoor advertising displays,
which are declared by§ 5461 to be public nuisances subject
City-wide prohibition of billboards: Police power and the
freedom of speech. (1979) 30 Hast.L.3. 1597, to removal by any public employee,pursuant to exercise by
state of its police power. former§ 5412 et seq.scheme for
State and local billboard control in California. (1974) 11 pas ment of just compensation following,rather than before,
Csy LR. 193. removal of nonconforming outdoor advertising displays was
constitutional. People By and Through Dept.of Transp.v.
WESTLAW Electronic Research
See WESTLAW guide following the Foreword of this CA13d Fruit Orchards, Inc. (1976) 130 Ca1.Rptr. 287, 59
supplement.
2. In general
Failure of city to pay compensation for removal of all
billboards had rational relationship to legitimate state pur-
Notes of Decisions pose. even in light of requirement for compensation to
In general owners of billboards within preemptive scope of Outdoor '
Summary judgment 3 Advertising Act (§ 520(3 et seq.).and thus such distinction
v alidity 1 in ordinance banning all otTsite advenivng billboards and '
requiring removal of existing billboards following expiration
r1.imorUzation period did not deny equal protection. Me-
I. Validity tromedia. Inc. v. City of San Diego 119901 164 Cal.Rptr.
Former 9 5412 did not deny equal protection of law and 1011 S Ct.2882u453�U S t490.d69rL.Ed,3dtiSIX), on remand
was a valid exercise of police power. People en rel. Dept.of 195 Cal.Rptr. 260. 649 1'.3d 902. 32 C.3d ISO.
fraasp. v. Desert Outdoor Advertising. Inc. (1977) 137 -
C'al.Rptr. 221. 68 C.A.3d 440. Legislative recognition of legitimacy of using properly
adjacent to highways for outdoor advertising does not ex-
Former § 5412 relating to forced removal of outdoor tend to sanctioning the continued existence of billboards in
advertising billboards within prohibited area from interstate prohibited areas hut only to their maintenance until such
highway dealt with an area of purely economic regulation so time as just compensation is paid for their removal. People
that for purposes of equal protection clauses of Fourteenth ex rel. Dept.of Public Works v. Ryan Outdoor Advenumg,
Amendment and California Constitution court applies pre- Inc. (1974) 114 Cal.Rptr. 499. 19 C_A.3d 904
EXHIBIT C
§ 5412.1. Removal without compensation; displays on residential zoned property; requirements;
adjustments
A city,county,or city and county,whose ordinances or regulations are otherwise in full compliance
with Section 5412, is not in violation of that section if the entity elects to require the removal without
compensation of any display which meets all the following requirements:
(a) The display is located within an area shown as residential on a local general plan as of either
the date an ordinance or regulation is enacted or becomes applicable to the area which incorporates
the provisions of this section.
(b) The display is located within an area zoned for residential use either on the date on which the
removal requirement is adopted or becomes applicable to the area.
(c) The display is not located within 660 feet from the edge of the right-of-way of an interstate or
primary highway with its copy visible from the highway, nor is placed or maintained beyond 660 feet
from the edge of the right-of-way of an interstate or primary highway with the purpose of its
message being read from the main traveled way.
(d) The display is not required to be removed because of an overlay zone, combining zone, or any
other special zoning district whose primary purpose is the removal or control of signs
(e) The display is allowed to remain in existence for the period of time set forth below after the
enactment or amendment after January 1, 1983, of any ordinance or regulation necessary to bring
the entity requiring removal into compliance with Section 5412,and after giving notice of the removal i
requirement:
Fair Market Value on Date of Notice Minimum Years
of Removal Requirement Allowed
Under$1,999 2
$ 2,000 to $3,999 3
$ 4,000 to $5,999 4
$ 6,000 to $7,999 5
$ 8,000 to $9,999 6
310,000 and over 7
The amounts provided in this section shall be adjusted each January 1 after January 1, 1983, in
accordance with the changes in building costs, as indicated in the United States Department of
Commerce Composite Cost Index for Construction Costs.
(Added by Stats.1982, c. 494, p. 2113, § 5.)
§ 5412.2. Removal without compensation; displays on incorporated agricultural areas; require-
ments; adjustments
A city or city and county, whose ordinances or regulations are otherwise in full compliance with
Section 5412, is not in violation of that section if the entity elects to require the removal without
compensation of any display which meets all the following requirements:
(a) The display is located within an incorporated area shown as agricultural on a local general plan
as of either the date an ordinance or regulation is enacted or becomes applicable to the area which
incorporates the provisions of this section.
(h) The display is located within an area zoned for agricultural use either on the date on which the
removal requirement is adopted or becomes applicable to the area.
(c) The display is not located within 660 feet from the edge of the right-of-way of an interstate or
primary highway with its copy visible from the highway, nor is placed or maintained beyond 660 feet
from the edge of the right-of-way of an interstate or primary highway with the purpose of its
message being read from the main traveled way.
(d) The display is not required to be removed because of an overlay zone, combining zone,or any
other special zoning district whose primary purpose is the removal or control of signs.
le) The display is allowed to remain in existence for the period of time set forth below after the
'•nactment or amendment after .January 1, 1983, of any ordinance or regulation necessary to bring
the entity requiring removal into compliance with Section 541.2.and after giving notice of the removal
requirement:
Fair Market Value on Date of Notice Minimum Years
of Removal Requirement .11;,iwed
Under $1,999..................................... ..... ........ . . .... .. .. ... . ..
3 2,000 to $3,999...... ......... ...................... ... 1
. .........
4... ...... .............. ...... ..
$ 6,000 to $7,999
$ 8,000 to $9,999
t;
$10,000 and over.................................. 7
..........................
The amounts provided in this section shall he adjusted each January 1 after January 1. 1983, in
accordance with the changes in building costs as indicated in the United States Department of
Commerce Composite Cost Index for Construction Costs.
(.Added by Stats.19s2, c. 491. p. 2113, § 6.1
OPtIN Ult JU OU WOUk ti 1/.t fiS NG TASK tORC
December 14 , 1988
Planning Commission
City of Chula Vista
JoAnne Carson
Chairperson
276 Fourth Ave.
Chula Vista, CA 92010
Dear Chairperson Carson,
The outdoor industry respectfully submits a proposal that we feel
will offer an alternative to the Chula Vista municipal codes re-
vision proposed by the Planning Department.
The industry' s proposal speaks to an alternative to the payment of
compensation for sign removal only. The industry is aware of the
city' s legal rights to the compensable acquisition or removal of
private property through its eminant domain power, but also real-
izes that increased costs of property have caused cities to look
at alternative methods of acquisition rather than through the pay-
ment of compensation. Our proposal opens the door to other methods .
The industry' s proposal for the creation of a conditional use per-
mit procedure allows the city the opportunity of granting the re-
location of an existing sign to a mutually acceptable location
rather than pay compensation that may run into the tens of thou-
__ sands of dollars .
This provision as written could only be implemented at the city' s
request with complete discretionary control and not be used by the
industry to increase its numbers in Chula Vista.
We feel this proposal would be most advantageous to Chula Vista
and request your favorable consideration.
Sincerel ,
0
Torn Malinoski Sylvia Cegelis
y g lzs Frank Sanchez
Gannett Outdoor Patrick Media Group Martin Outdoor
cc: William S . Cannon
Tom Shipe
Shirley Grasser
Robert Tergenberg
Susan Fuller
Joe Casillas
Mayor Gregory Cox
Chula Vista City Council
6065 MISSION GORGE ROAD SUITE 220 • SAN DIEGO, CA 92120 • (619) 283-1850
ATTACHMENT ONE
Section 19.44.060 - Strike "I-L Limited Industrial Zone"
Section 19. 44.060, Subsection A, Strike : and/or offsite
advertising signs
Section 19. 44 .060, Subsection A, Item 2, Strike : (either
onsite or offsite advertising)
Section 19 . 44 .060, Subsection A, Item 2 , Letter F. Strike :
(offsite advertising signs shall maintain
a 100 ft . setback from any residential zone ;
Section 19. 44 .060, Subsection A, ADD:
•
* 4. Offsite advertising structures are prohibited
except by a Conditional Use Permit process for
the purpose of relocation of existing structures
as encouraged by the State of California Outdc
Advertising Act , Article 7, Section 5412.
* Outdoor Advertising Industry Proposed Language
i
ADDENDUM TO IS-89-28
FINDINGS REGARDING THE ADEQUACY OF NEGATIVE DECLARATION IS-89-28
A. BACKGROUND
The Environmental Review procedures of the City of Chula Vista provide
that the Environmental Review Coordinator shall review any significant
project revisions to assure that there will be no potential for
significant environmental impacts which have not been previously evaluated
in a Negative Declaration or Environmental Impact Report. If the ERC
finds that a proposed project is essentially the same in terms of impact
or circumstances under which the project As to be undertaken, the ERC may
recommend that a previously prepared ND/IS or EIR be utilized as the
environmental document for the project.
Previous Project
The previous project evaluated in IS-89-28 on October 19, 1988, involved
the repeal of Chapter 17 .04 of the Municipal Code relating to offsite
advertising and added provisions in Title 19 for allowing offsite
advertising structures in the I-L zone subject to size and locational
standards as well as provisions for non-commercial sign messages.
Proposed Project
The proposed project has been revised by deleting proposed revisions to
Chapter 19 allowing offsite advertising signs in the I-L zone.
B. ANALYSIS
Since the Code amendments now proposed involve the deletion of Chapter
17.04 and minor amendments to Title 19 permitting non-commercial messages
anywhere commercial sign messages are allowed, there will be no potential
for significant environmental impacts which have not been previously
evaluated in IS-89-28.
C. CONCLUSION
Pursuant to Section 15162 of the Guidelines for implementation of the
California Environmental Quality Act and based upon the above discussion,
I hereby find that the proposed revisions to the proposed Municipal Code
Amendments will result in the same or less impacts as the previous
amendments and recommend that the Planning Commission and City Council
adopt this addendum and Negative Declaration IS-89-28 prior to taking
action on the project.
)
l- 7,`'
DOUGLAS' D. REID
ENVIRONMENTPL REVIEW COORDINATOR
- 'WPC 5751P
negative' decaratcn
PROJECT NAME: Municipal Code Amendments to Titles 17 and 19 relating to
off-site advertising
PROJECT LOCATION: Not site specific
PROJECT APPLICANT: City of Chula Vista
CASE NO: IS-89-28 DATE: October 19, 1988
A. Project Settina
The Municipal Code presently considers existing off-site advertising signs
non-conforming in all zones throughout the City. The proposed amendments
to the Code will provide for off-site advertising signs within the I-L
(Limited Industrial ) zone subject to size and location standards. In
addition, wherever commercial messages are permitted in the City,
non-commercial messages will be permitted in lieu thereof.
B. Project Cescription
CFFSITE ADVERTISING AMENDMENTS TO TITLE 17 AND 19
OF THE CHULA VISTA MUNICIPAL CODE
The Chula Vista Municipal Code is hereby amended by repealing Chapter 17.04 in
its entirety and adding the following to Title 19:
Section 19.04.222 Sian, business or onsite advertising.
"Business sign" or "onsite advertising sign" (used synonymously in this code)
means a sign which i0f4 X4¢//l• $ .$/ Yg'/sAlp ://d g1/ f ,c A 1Ar 'y
7f //prtAYlitt'y/,tbJ,d/,//dd//t hA /Off0Y`AA, //d►I/A5t4du4 k// adfad tiNd/IW/f}i0
OY001 0#I directs attention to a business, profession, commodity, service
or entertainment conducted or manufactured upon the same lot. A sign
advertising a particular product or line of products sold on the premises , but
not constituting the principal activity of the establishment may be included,
provided that not more than fifty percent of the area of the sign is devoted
to such advertising.
Section 19.0 7'5'
4 .�.. � -Ann , r,ffsir_e advertising
"nrfsite advertising sicn" Means a freestandinn sign ,inose SCCnSCr does lot
maintain orr1Ces andisr ;'rovide ':ervlces it 'fie ':ire sr r.ne slim.
I I
city of Chula vista planning department
environmental review section CHULA OF
-2-
Section 19.44.060 of the
modifying Subsection A Chula Vista Municipal Code is hereby amended
as follows:
I-L Limited Industrial Zone
19.44.060 Sign Regulations
See Sections 19.60.020 and 19,60.030 for permit requirement and approva
A. Types of signs allowed:
Business (wall and/or marquee and a
sign) and/or offsite advertising signs subject to th
1 • Wall and/or marquee: freestanding
q Each business shall be allowed ding:
area of one square foot per lineal foot of building
dedicated street or alley; combined sigr
a
dedicated street
three square feet per the sign area may be increased fasedg a to
provided that the sign does pnot lineal foot of building rfrondtage
background that
on which the does
it a exceed fifty
19.60.250, Y percent of the
applied as set forth in
Each business shall also be allowed signs facing one- Section
areas for five cars or more and walkways
Such signs shall be allowed an area of one feet or more ten Parking
Such s building frontage facing lineal
al
increased g said area; however, foot per lineal
to two square feet per lineal foot of buildingefrma ae-
provided that the mart, be
provi ednd area on whsigntheosign s nit applied exceed fifty ie
feet;
The maximum sign area shall not exceed t forth of he
19.6; Section square
one hundred square
2. Freestanding (pole) : Each lot shall be allowed
(either onsite or offsite advertising) one frollowg:
a' ions are restricted to t ose � ) subject to the fooi nng;g sign
one hundred feet on a dedicated° street. a the case frontage of
b. lots only one frontage shall be counted. In the case
The of corner
`got sign may contain one square foot
of street frontage but of area for each
square feet. In the case of corner not exceed one h lineal
the reontage the sicn is oriented lots undoes fifty
or through lots, only
allowable sign area, t0 shall be counted
c. riaximum height, thirty-five feet. toward she
i
d. Minimum ground clearance, eight feet.
F' The
sign shall
right-of-way. not be permitted tc project into
The � in the public
I sicn shall maintain
ore sic, lines a twenty-foot setback from all
(offsite advertising interior
ft. setback from any residential signs ;hall maintain a 1�,0
�
2. ^reestanainc ;.o e siens `cnel .
I -r eesta ci to less than
a maximum area twelve feet feet height
Maintain a minimum setback �r of t��elve sonar Are
setba five
feet from a l l e Beet and shams
i . .
streets.
i
\`(f,
1
city of chuia vista *
planning department
\
environmental review section CITY
CHI,'ir1 1
-3-
h. Only the name of the complex and four tenant signs, or a total
of five tenant signs may be displayed on the sign. Where the
pole sign is used to identify the name of the complex or the
major tenant, the sign Ow may be designed to identify all
proposed tenants up to the maximum number allowed herein. The
minimum sign area allocated for each tenant shall be not less
than ten square feet.
3. Ground (monument): A low-profile around sign may be used in lieu of
a freestanding pole sign. The sign shall be subject to the following:
a. t'aximum height, eight feet.
b. Maximum sign area, fifty square feet.
c. The sign shall maintain a minimum setback of five feet from all
streets and ten feet from all interior property lines.
d. The sign structure shall be designed to be architecturally
compatible with the main building and constructed with the same
or similar materials. Where the 4470 ground sign is used to
identify the name of the complex or the major tenant, the sign
➢147J may be designed to identify all proposed tenants up to
the maximum number allowed herein. The minimum sign area
allocated for each tenant shall be not less than ten square feet.
The Chula Vista municipal Code is hereby amended by adding Section 19.60.590
as follows:
-
° , Section 19.60.590 ,.on-commercial Signs.
Notwithstandinq any other provisions of this title, any sign sponsor may
allocate a sign area authorized by tnis title to a non-commercial message.
The Chula Vista municipal Code is hereby amended by adding Section 19.60.111
as follows:
Section 1 .50.111 !onconfcrmina signs-offsite advertising displays located in
residential or agricultural zones-amortization perioa.
All offsite advertising display signs which are located in residential or
agricultura pones wherein they are net permitted sha De construed as
con-conrorring orrsite advertising displays. It is the intent of this section
to allc;l Such hen-conrormino orrsite advertisino CISclay Signs
or maintained to oe continued
ror a reasonable period or tire in order to amortize the
i nvestent 7 n sucn si nn,s. T e amortization tc ;eau l e sna l
ccnrcrrr -o Sections
:4 . I r.0 ;r the Ca itornia Lusiness (inn rroressions
//// - :e]ete
- r-dd
City of Chula vista planning department
environmental review Iecu Uon CHILA VISTA
\ 1
-4-
C. Compatibility with Zoning and Plans
This project involves a
hmpatible with Title 19 Zoning text amendment and therefore, will b,
advertising within the I--LZozone of is compatible h with allowance r off-sit
of
update of the General Plan, the current draf-
update
Compliance with the Threshold/Standards Policy
The project involves municipal code amendments and is not site specific,
therefore, will not impact the thresholds/standards p c'
the City, policy established by
E. Identification of Environmental Effects
The limitation of off-site advertising structures to those standards
outlined for permitted freestanding signs within the I-L zone will assure
that no significant adverse aesthetic impacts occur.
G. Findincs of Insignificant Impact
1 . The project does not have a potential to degrade the
environment or curtail the diversity of the environmental There are
no significant adverse environmental effects associated with the
proposed Municipal Code changes.
2. The project will not achieve short-term at the expense of lon
environmental goals. 9-germ
3. The project will not result in
environmental impacts if compliance with ntproposed ulc de e adverse
occur. ;o significant environmental impacts will result withdatd
stan
adoption of the Code amendments. the e
4. The project does not have environmental impacts
substantial adverse effects on human beings, 'h either will
indirectly. g cause
i t,�er ai redly or
H. Consultation
1 . :nr,ividuals and Crcanizations
City of Chula Vista: Julie Schilling
'.ssistant Planner
Pocer Daoust,
Senior Civil engineer
Ken Larsen, firecter of ;wilding and ousinn
Carol rove, Fire ;'arshal
al Posenberg, Traffic Engineer
;ppl icant', ;cent: Cuane (?
azzel , ;,ssociate Planner
•
mmimmedki
city of chute vista
planning department Of
environmental review a•ct+on CH CITY�'wv
-5-
2. Documents
Chula Vista Municipal Code
This determination, that the project will not have any significant
environmental impact, is based on the attached Initial Study, any comments on
the Initial Study and any comments on this Negative Declaration. Further
information regarding the environmental review of the project is available
from the Chula Vista Planning Department, 276 Fourth Avenue, Chula Vista, CA
92010.
.//,R4/-
EUVIRONPd NTAL REVIEW CCCRDINATOR
EN 6 (Rev. 3/88)
WPC 5611P
•
City of cnula viste �--=f
planntnQ department CITY Of
environmental review section CHULA VISTA
i .
- 7 -
E. CERTIFICATION
I,
or
Owner/owner in escrow*
or
Consu tant or nt*
HEREBY AFFIRM, that to the best of my belief, the statements and information
herein contained are in all respects true and correct and that all known
information concerning the project and its setting have been included in
Parts B, C and D of this application for an Initial Study of possible
environmental impact and any enclosures for attachments thereto.
DATE: 61l / E-.D
*If acting for a corporation, include capacity and company name.
- 8 -
Case No. 81-4.6
CITY DATA
F. PLANNING DEPARTMENT
1 . Current Zoning on site: Not-
North
South
East
West
Does the project conform to the current zoning? N/A
2.. General Plan land use
aesignation on site: NOT- •5ITE Sf G{F LC-
North
South
East
West
Is the project compatible with the General Plan Land Use Diagram? `'ES
Is the project area designated for conservation or open space or adjacent
to an area so designated? tcrr V E.
Is the project located adjacent to any scenic routes?
( If yes, describe the design techniques being used to f` �! en ante '
the scenic 9 pro ec or en ante
quality of Chula Vista. )
•
How many acres of developed parkland are within the Park Service District
of this project as shown in the Parks and Recreation Element of the
General Plan? NjA
What is the current park acreage requirements in the Park Service
District? WA
How many acres of parkland are necessary to serve the proposed project?
(2AC/1000 pop. )
Does the project site provide access to or have the potential to provide
access to any mineral resource? ( If so , describe in detail . )
- 9 -
3. Schools
If the proposed project is residential , please complete the following:
Current Current Students Generated
School Attendance Capacity From Project
Elementary
Jr. High NIA
Sr. High
4. Aesthetics
Does the project contain features which could be construed to he at a
variance from nearby features due to bulk, form, texture or color? (If
so, please describe. ) N b
5. Energy Consumption
Provide the estimated consumption by the proposed project of the following
sources:
Electricity (per year) �fA
Natural Gas (per year)
Water (per day) )(
6. Remarks:
/0//7/ ✓J
Director of Planning op/ Representative Date
• i
- 10 -
Case No. -L5 -
G. ENGINEERING DEPARTMENT
1 . Drainage
a. Is the project site within a flood plain? ��-A
b. Will the project be subject to any existing flooding hazards? ,(J ,
c. Will the project create any flooding hazards? J
d. What is the location and description of existing on-site
drainage facilities?
e. Are they adequate to serve the project?
f. What is the location and description of existing off-site
drainage facilities?
g. Are they adequate to serve the project? r '
2. Transportation
a. What roads provide primary access to the project?
b. What is the estimated number of one-way auto trips to be
generated by the project (per day)?
c. What is the ADT and estimated level of service before and after
project completion?
Before After
A.D.T.
L.O.S.
d. Are the primary access roads adequate to serve the project?
If not, explain briefly.
e. /i11 it be necessary that additional dedication, widening an
improvement be made to existing streets?
If so, specify the general nature of the necessary actions.
- 11 -
Case No. ZS -Sk-
3. Geology
a. Is the project site subject to:
Known or suspected fault hazards?
Liquefaction? L
Landslide or slippage?
b. Is an engineering geology report necessar y to evaluate the
project?
(1■J (,
4. Soils
a. Are there any anticipated adverse soil conditions on the project
site?
b. If yes, what are these adverse soil conditions? // ,l
c. Is a soils report necessary? ,�1 C�
5. Land Form
a. ,shat is the average natural slope of the site?
b. ,ihat is the maximum natural slope of the site?
6. Noise
Are there any traffic-related noise levels impacting the site that
are significant enough to justify that a noise analysis be required
of the applicant? � ;
- 12 - _n_
Case Flo. I S _Sq.
7. Air Quality
If there is any direct or indirect automobile usage associated with
this project, complete the following:
Total Vehicle
Trips Emission Grams of
(per day) Factor Pollutior
•
CO
Hydrocarbons X 118.3 =
NOx (NO2) X 18.3 =
Particulates X 20.0 = If'
Sulfur -�i X 1 .5 =• X .78 =
8. 'Waste Generation
How much solid and liquid (sewage) waste will be generated by the
proposed project per day?
Solid Liquid
;that is the location and size of existing sewer lines on or adj . it
to the site?
Are they adequate to serve the proposed project?
9. Public Facilities/Resources Impact
If the project could exceed the threshold of having any ossibl
significant impact on the environment, please identify the public
facilities/resources and/or hazards and describe the adverse impact.
(Include any potential to attain and/or exceed the capacity
public street, sewer, culvert, etc. serving the project . ) any
' 9 projec � area. )
Remarks/necessary mitigation measures
,-. fZej.._...) 4 6 a_vA.4.5(1-
ty cngi�t,eer o c<epresentati ve �,/021,2- ��
(� udC•?
- 13 -
Case No. /S_1r9_
H. FIRE DEPARTMENT
1 . What is the distance to the nearest fire station and what is the Fire
Department's estimated reaction time? 4 /H-
2. Will the Fire Department be able to provide an adequate level of fire
protection for the proposed facility without an increase in equipment
or personnel?
3. Remarks , tt_ <t{
1"ire Marshal
Date
ti
-13(a)-
Case
H-1. PARKS & RECREATION DEPARTMENT
1. Are existing neighborhood and community
prks near the
adequate to serve the population increase resulting frompthisct
project?
Neighborhood
Community parks
2. If not, are parkland dedications or other mitigation
as part of the project adequate to serve the Propn
population increase?
rease?
Neighborhood
Community parks
3. Does this project exceed the Parks and Recreation Thresholds
established by City Council policies?
ti //4l
Parks and Recreation Director or
Representative Date
(� ) FOR OFFICE USE
Case No. /S_ ?9- ,.2$
Fee -.
INITIAL STUDY Receipt No. A,/41
Date Rec ' d 7_ v6_,1'
City of Chula Vista Accepted by
Application Form Project No. , -,,,,,___?7_?
,
A. BACKGROUND
1 . PROJECT TITLE of-r TE A mtcznEA k3
2. PROJECT LOCATION (Street address or description) 4o+. 1TE GJFG
Assessors Book, Page & Parcel No.
3. BRIEF PROJECT DESCRIPTION F r 2 c p c 5 e o MoDi I al CrJS TD 1r3- m0NJ1ct FAL
CccE GEQP.Q- i►4& QFf SITE ADVEZT)Si 1,-1 G
4. Name of Applicant G1-rf OF -Hum ■iis-rA
Address 2762 Fou2ru AVE-".10E. Phone c2 I- 5101
City c tir ra State co, . Zip cl2cto
5. Name of Preparer/Agent 0cu# is £. B.p L, ) t{��czarcrE. A.A t-IEP_._
Address 276, FbcA,2-n+ AvEr4�5. Phone c,„ 11-E7101
City G4Yvc..P. uts-r7, State c{}. Zip -?_..0 to
Relation to Applicant EmFL.ct-I6E-
6. Indicate all permits or approvals and enclosures or documents
required by the Environmental Review Coordinator.
a. Permits or approvals required:
General Plan Revision Design Review Committee Public Project
Rezoning/Prezoning _ Tentative Subd. Map - Annexation
Precise Plan Grading Permit Design Review Board
S• pecific Plan Tentative Parcel Map Redevelopment Agency
Cond. Use Permit S• ite Plan & Arch. Review
Variance < Other rnuN1ct'AL. com AME,JpMENi'
b. Enclosures or documents (as required by the Environmental Review
Coordinator) .
Location Map _ Arch. Elevations Eng. Geology Report
— Grading Plan Landscape Plans Hydrological Study
S• ite Plan Photos of Site & _ Biological Study
Parcel Map Setting Archaeological Survey
P• recise Plan Tentative Subd. Map Noise Assessment
Specific Plan I• mprovement Plans
Spec - Traffic Impact Report
_ Other Agency Permit or S• oils Report - Other
Approvals Required
F-_- : 2 (Rev. 12/82) "7026
,21 4 >1., >c A 4 >1 A xi xi
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SAN DIEGO OUTDOOR ADVERTISING TASK FORCE
February 10 , 1989
Mayor and Council
City of Chula Vista
City Administration Bldg.
276 Fourth Avenue
Chula Vista, CA 92010
Dear Mayor and Council :
On your February 14 , 1989 Council Agenda is a recommendation from
the Planning Department for proposed amendments to Titles 17 and
19 of the Municipal Code relating to off-site advertising signs .
The thrust of these amendments is to (1 . ) bring the Municipal Code
provisions into conformance with Sections 5412 . 1 and 5412 . 2 of the
California Business and Professions Code which provides for the
abatement , subject to an amortization period, of legal non-conforming
off-site advertising structures in residential and agricultural
zones , and, (2 . ) establishes all existing off-site advertising
structures located in commercial and industrial zones as a legal
non-conforming use.
do not take issue with these proposed amendments which will
_ „Quire an amortization period prior to the removal of certain signs
or, the payment of compensation for other signs which the City opts
to have taken down. We believe , however , that the amendments , as
drafted, limit the City' s ability to cause the removal of legal non-
conforming structures other than by an amortization period or the
payment of compensation.
We would suggest your consideration of an off-site advertising
structure relocation provision in the appropriate section of the
Municipal Code which could allow for the immediate removal of legal
non-conforming sign structure , subject to the Council ' s discretion-
ary approval of a conditional use permit. This would allow the
structure to be reconstructed on another site . The CUP process
would allow the Council to impose restrictions on such relocated
structures , including, but not limited to those relating to size ,
height , buffer distances , setback and lighting.
Representatives of the San Diego Outdoor Advertising Task Force
will be in attendance at the February 14 meeting to respond to any
questio s you may have .
lac- Nl' ,
,• : " • k , Jo n Aguilar, Sy is Cegeli ,
nnett Outdoor Martin Outdoor Patrick Media Group
6065 MISSION GORGE ROAD SUITE 220 • SAN DIEGO, CA 92120 • (619) 283-1850 � �
OUTDOOR ADVERTISING INDUSTRY PROPOSED LANGUAGE:
OFFSITE ADVERTISING STRUCTURES ARE PROHIBITED
EXCEPT BY A CONDITIONAL USE PERMIT PROCESS FOR
THE PURPOSE OF RELOCATION OF EXISTING STRUCTURES
AS ENCOURAGED BY THE STATE OF CALIFORNIA OUTDOOR
ADVERTISING ACT, ARTICLE 7 , SECTION 5412 .