HomeMy WebLinkAboutAgenda Statement 1987/01/27 Item 4 COUNCIL AGENDA STATEMENT
Item 4
Meeting Date 1/27/87
ITEM TITLE: Resolution 41<4V7 Approving Proposed Budget and
Achievement Report for the Downtown Improvement District
SUBMITTED BY: Director of Finance4g
REVIEWED BY: City Manager Q% (4/5ths Vote: Yes No x )
City Ordinance No. 1885 requires an annual report for the Downtown Improvement
District to be submitted to the City Council for approval . In addition, it
states that the City Council shall conduct an annual review of "the management
activities and achievements of the downtown improvement area and may hold a
public hearing to take testimony on such matters so as to ascertain the
desirability and necessity of continuing the downtown improvement area."
The proposed budget for calendar year 1987 and an achievement report for
calendar year 1986 (Exhibit A and B, respectively) have been prepared by the
Town Centre Business and Professional Association.
RECOMMENDATION: That the City Council approve the proposed 1987 budget and
accept the 1986 report of achievements as submitted.
BOARDS/COMMISSIONS RECOMMENDATION: Not applicable.
DISCUSSION:
The Downtown Improvement District was formed to promote business activity and
to aid in efforts to make the area more attractive. The District' s promotion
efforts are funded by a special assessment applied to each business or
profession in the District.
In 1986, four major promotions were carried out by the Town Centre Business
and Professional Association:
1 . Arts and Crafts Fair.
2. The Country and Salsa Festival .
3. Chula Vista Founder' s Day event was coordinated with Chula Vista' s
Diamond Anniversary.
4. The Annual Starlight Yule Parade.
In addition to advertising and promoting of special events in the District,
the Association kept District members informed of proposed City projects with
a monthly newsletter and hired a new Special Events Director (Randi Budlong)
to provide coordination and technical support of their efforts.
Page 2, Item 4
Meeting Date 1/27/87
The proposed budget for 1987 is $22,552 and the largest expenditures planned
for 1987 are shown below:
1 . Advertising $2,000
2. Country Festival 3,000
3. Founder' s Day 3,000
4. Downtown Coordinator (salary) 9,600
5. Starlight Yule Parade 1 ,000
The remaining $3,952 is budgeted for the other promotional events, insurance,
attendance at California Downtown Association Seminars, and administrative
costs. A representative from the Town Centre Business and Professional
Association will be present to provide any additional information the City
Council requests.
FISCAL IMPACT: Special assessment receipts for 1987 are estimated to be
$23,000. No cash flow problem is anticipated since 80% of the total receipts
usually occur in the first quarter of the calendar year.
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