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Home My WebLink About2014-07-08 Item 26 City of Chula Vista Staff Report File#:, Item#: 26. 14-0350 MARKETING AND COMMUNICATIONS PROGRAM UPDATE RECOMMENDED ACTION CouncilhearthereportandprovidedirectiononmarketingandcommunicationsprioritiesforFiscal Year 2015. SUMMARY StaffwillprovideanupdatetoCouncilonmarketingandcommunicationsactivitiesimplementedin FY 2014 and discuss plans for activities in FY 2015. ENVIRONMENTAL REVIEW TheDevelopmentServicesDepartmentDirectorhasreviewedtheproposedactivityforcompliance ͻ withtheCaliforniaEnvironmentalQualityAct(CEQA)andhasdeterminedthattheactivityisnota ͼ ProjectasdefinedunderSection15378(b)(5)oftheStateCEQAGuidelinesbecausetheprojectis anupdatereporttoCityCouncilonMarketingandCommunicationsactivitiesallofwhichare administrativeactivitiesthatwillnotresultinadirectorindirectphysicalchangeintheenvironment; therefore,pursuanttoSection15060(c)(3)oftheStateCEQAGuidelinestheactivityisnotsubjectto CEQA.Thus, no environmental review is necessary. BOARD/COMMISSION RECOMMENDATION Not Applicable DISCUSSION TheCityofChulaVistaimplementsaproactive,informative,creative,andinnovativemarketingand communicationsprogram.TheOfficeofCommunicationscoordinatesthisprogramwhichsupports thewide-ranginginitiativesandactivitiesfortheCityofChulaVista.AMarketingand CommunicationsPlanguidestheseefforts,andelementsoftheplanalsoareincludedandtracked as part of the City’s Strategic Plan. Key activities underway and ongoing include: •redesigning and updating the City website •coordinating and attracting special events •implementing a social media program •coordinating media relations •providing graphic design services •enhancing community engagement efforts •advancing strategic alliances with local and regional agencies and organizations •implementing special events process improvements The Marketing and Communications Plan is being updated and will include the following strategies: •Enhance City of Chula Vista image and brand City of Chula VistaPage 1 of 3Printed on 7/17/2014 powered by Legistar™ File#:, Item#: 26. 14-0350 •Promote City assets, attractions, and signature projects •Organize and attract special events •Market City, programs, services and facilities •Expand community engagement •Build stakeholder alliances •Coordinate media relations •Implement Web and Social Media programs •Provide marketing, communications and graphic design services StaffwillreviewFY2014marketingandcommunicationsactivities,productsandoutcomes;provide anupdateonthelaunchofthenewCitywebsite;andreceiveinputanddirectionfromtheCouncilon priority marketing and communications activities. DECISION-MAKER CONFLICT Staffhasreviewedthedecisioncontemplatedbythisactionandhasdeterminedthatitisnotsite specificandconsequently,the500-footrulefoundinCaliforniaCodeofRegulationssection18704.2 (a)(1),isnotapplicabletothisdecision.Staffisnotindependentlyaware,andhasnotbeeninformed byanyCityCouncilmember,ofanyotherfactthatmayconstituteabasisforadecisionmaker conflict of interest in this matter. LINK TO STRATEGIC GOALS TheCity’sStrategicPlanhasfivemajorgoals:OperationalExcellence,EconomicVitality,Healthy Community,StrongandSecureNeighborhoodsandaConnectedCommunity.TheMarketingand CommunicationsprogramsupportstheStrategicPlangoalsbycommunicatinginformation, accomplishments,andmarketingmessagestoadvanceCityprojectsandprograms.Additionally, specificinitiativesfromtheMarketingandCommunicationsProgramareincludedintheConnected Community and Economic Vitality goals. CURRENT YEAR FISCAL IMPACT TheCityCouncilauthorized$50,000inone-timefundingformarketingandcommunicationsactivities intheFiscalYear2015budget.The$50,000isthebaselineFY2015budget.Whilealleffortscannot beaccomplishedwith$50,000,staffwillimplementpriorityactivitiesoutlinedintheMarketingand CommunicationsPlanbasedonavailablefunding.Ifadditionalmarketingfundsarenecessary,a requestwillbepresentedtoCityCouncil.StaffwillcollaboratewithotherCitydepartmentsand outsideorganizationstoleverageresourcestoextendmarketing,promotionand/orotheradvertising activities.There is no additional fiscal impact as a result of this action. ONGOING FISCAL IMPACT Staffwillidentifyannualmarketingandcommunicationsfundingrequestsaspartofthebudget process. ATTACHMENTS None Staff Contact: Anne Steinberger City of Chula VistaPage 2 of 3Printed on 7/17/2014 powered by Legistar™ ağƩƉĻƷźƓŭ ε /ƚƒƒǒƓźĭğƷźƚƓƭ ƦķğƷĻ July 8, 2014 Communications Mission Provide proactive marketing and communications activities that promote the services, programs, attractions and innovations, while collaboratively engaging the public and stakeholder groups. Year in Review Headline News Chula Vista: Give our regards to Broadway SANDAG Oks Transit Plan Chula Vista Makes Plans for 55th Park Mall Getting New Restaurants CV Project to feature housing, retailspace Valladolid Pacifica Plans for Bayfront Housing Fix-it reporting comes to fingertips Third Avenue Gets itsSecond Boost Headline News City of Chula Vista Celebrates Solar Chula Vista Honored for Streetscape Work Library Branch in ORTC to Grow So County Leaders Predict Growth Boom Chula Vista Off to World Series Sea Life Center will Remain Open BayfrontBlowoutCelebrates50th City exploresnew ways to attract business Headline News Art in Chula Vista Good for Business Get involved with Boards EPA Award Goesto Chula Vista Chula VistaAims for Wide Market South Bay Project Breaks Ground Car2Go Zipping into Chula Vista Chula Vista renews quest for University H Street Extensionbegins Special Events 39 Events in FY 2014 Nearly 90,000 participants 26% increase Community festivals Regional events National tie-ins A community at work A community at play Making progress HarborFest 2013 Out and About E a r t h D a y On the Web By the Numbers On the Web New website features Improved navigation Interactive components Community outreach Content Management System Integration to video streaming of meetings Ability to translate information Search Engine Optimization Marketing, Advertising, Social Media, Graphic Design Shop Chula Vista Now Shop Chula Vista Now Going mobile Updated website Mobile compatible Nearly 150 merchants Web activity up 200% Getting the word out New Technology Updating Goals Enhance City of Chula Vista image and brand Promote City assets, attractions, and signature projects Organize and attract special events Market City, programs, services and facilities Expand community engagement Build stakeholder alliances Coordinate media relations Implement Web and Social Media programs Provide marketing, communications and graphic design services