HomeMy WebLinkAboutReso 2014-073 RESOLUT[ON NO. 2014-073
RESOLUTIOI`' OF THE CITl' COUNCIL OF THE CITY OF
CHULA VISTA APPROVII�'G AI�' AGREEMEI�TT WITH PROS
COI�TSULTING LLC TO PREPARE A COST RECOVERY.
RESOURCE ALLOCATION AI�iD REVEI�TUE
EI�TIIANCEMENT STUDY FOR THE CITI"S RECREATIOI�'
FEES
WHEREAS. in an effort to continually improve and enhance sen ices and overall
organizational effectiveness; the Recreation Department solicited competiti��e proposals from
qualified firms to conduct a Cost Reco��er}�, Resource Allocation and Re��enue Enhancement
Studv; induding an analysis of pricine; operational strategies and �a�orking methodologies for the
Recreation Department; and �
WHEREAS, the comprehensive re��ie��� and analysis ��Rll assist the Recreation
Department in refinine its sen�ice delivery and financial manaQement philosophy to enhance
and/or sustain services over both the short and lone term: and
WHEREAS, the Recreation Department does not currently ha��e a specific mandated cost
recovery or specific percentages per recreation proerams and sen�ices, other than a widance of a
30%to 70% cost recoven�: and
R'HEREAS. an analvsis needs to be conducted to Factuallv determine current mazket
starus of cost recoverv. core services. and revenue sources: and
l�'HEREAS; in Februan�, the Director of Recreation received three proposals to provide a
Cost Reco��erv. Resource Allocation and Re��enue Enhancement Studv and all three contractors
���ere invited to participate in an oral intervieH�to revieH�their proposals; and
WHEREAS. citv staff determined that Pros Consultina best demonstrated the abilirv to
balance effective stal:eholder outreach. opportunities for revenue enhancement strateeies,
benchmazk anal}�sis; and education �i�ith the technical skills and experience needed to prepare the
necessan� cost recovery, resource allocation and re��enue enhancement program; and
W'HEREAS_ city staff recommends that the Cin� enter into an agreement with PROS
Consultine to perform the specified services.
NOW. THEREFORE. BE IT RESOLVED bv the Cin� Council of the Cit�� of Chula
Vista, that it approve the "Agreement Betw�een Cit}� of Chula V'ista and Pros Consulting LLC to
Provide A Cost Recoverv. Resource Allocation and Revenue Enhancement Studv." in the form
presented; with such minor modifications as mav be required or approved b}� the Cin� Attome��_ a
cop�� of���hich shall be kept on file in the Office of the Cit�� Clerk, and authorizes and directs the
A4avor to eaecute same.
Resolution No. 2014-073
Paee 2 r
Presented by Approved as to form b}�
.
1�������°L.S�� �,-' �. �-(��'���_
Kristi McClure len R. Goo ins ( �� \
Director of Recreation C Attorne \,`�5�\ '
\J
PASSED; APPROVED, and ADOPTED by the City Council of the City of Chula Vista,
California, this 13th day of May 2014 by the following vote:
AYES: Councilmembers: Aguilar, Bensoussan, Ramirez. Salas and Cox
NAYS: Councilmembers: None
ABSENT: Councilmembers: None
l��
Cheryl Coa, ayo
ATTEST:
Donna R. Norris, CM , City Clerk
STATE OF CALIFORNIA )
COUNTY OF SAN DIEGO )
CITY OF CHULA VISTA )
I, Donna R. Norris; City Clerk of Chula Vista, California, do hereby certify that the foregoine
Resolution No. 2014-073 was duly passed, approved, and adopted by the Cit}� Council at a
regular meeting of the Chula Vista City Council held on the l3th day of May 2014.
Executed this 13th dav of May 2014.
���.�. �����
Donna R. Norris, CMC, City Clerk