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HomeMy WebLinkAboutItem 3 - Planned Sign PgmCHULA VISTA PLANNING COMMISSION AGENDA STATEMENT Item• Meeting Date: 2/12/14 ITEM TITLE: Public Hearing: Consideration of a Planned Sign Program (P SP- 13 -09) for new monument signs, banners, directional signs, wall graphics, stylon signs, and the replacement of the existing tower sign with a digital display sign for the Chula Vista Center on an approximately 55 -acre site located at 555 Broadway. Applicant: Bleier Industries, LTD SUBMITTED BY: Caroline Young, Associate Planner REVIEWED BY: Kelly Broughton, Director of Development Services INTRODUCTION The Applicant has submitted a Planned Sign Program application for approval of new monument signs, banners, directional signs, wall graphics, stylon signs, and the replacement of the existing tower sign with a digital display sign, for the Chula Vista Center located at 555 Broadway. The Planned Sign Program is intended to provide additional signage for the shopping center to increase customer awareness of the different stores and shops and possibly increase revenue to the Center. The site is located within the Urban Core Specific Plan, UC- 6/UC -7 zone (see Locator Map, Attachment 1). ENVIRONMENTAL REVIEW The Director of Development Services has reviewed the proposed project for compliance with the California Environmental Quality Act and has determined that the project qualifies for a Class 11 Categorical Exemption pursuant to Section 15311 (Accessory Structures) of the State CEQA Guidelines. Although this project does indeed meet CEQA Guidelines Section 15311, the Development Services Director also had the Applicant conduct a lighting analysis for the proposed digital tower display, pursuant to CEQA Guidelines Section 15300.2, in order to quantify the lighting effects of the digital display and prevent light spill onto adjacent properties. The lighting study, prepared by Daktronics dated October 29, 2013, shows no lighting impacts on adjacent properties. In addition, restrictions for the digital tower display are required in the Planning Commission Resolution for this project. RECOMMENDATION: That the Planning Commission adopt Resolution PSP -13 -09 approving the proposed Planned Sign Program, based on the findings and subject to the conditions contained therein. PSP -13 -09 BACKGROUND: Page No. 2 In 1993 the Design Review Committee approved the Planned Sign Program, PSP -93 -03 for the Chula Vista Center. On November 26, 2013, the Applicant submitted a revised Planned Sign Program requesting additional monument signs, banners, directional signs, wall graphics, stylon signs, and the replacement of the existing tower sign with a digital display sign. As discussed in the report, the proposed monument signs are not in compliance with the City's sign regulations in regard to the size, height, location, and number of signs. In addition, CVMC Chapter 19.60 does not address banners, directional signs, wall graphics, or stylon signs. Pursuant to Chula Vista Municipal Code (CVMC) Section 19.60.050J, a Planned Sign Program can be submitted for review and approval by the Planning Commission to allow deviations from sign regulations. DISCUSSION: Project Site Characteristics: The approximately 55 -acre project site is located in the northwestern portion of Chula Vista, and occupied by the Chula Vista Center shopping mall with retail shops and restaurants. The site is bordered on the north, west, and a portion of the south along Broadway by commercial retail, and single - family detached homes located along the south and east, and a portion of commercial retail located along H Street to the east (Attachment 1, Locator Map). Project Description The overall proposal consists of adding new monument signs, banners, directional signs, wall graphics, stylon signs, and the replacement of the existing tower sign with a digital display sign, located throughout the Chula Vista Center on approximately 55- acres. The different proposed sign types are shown in Attachment 4, Planned Sign Program and listed below: • Six (6) monument signs • Twenty -one (21) thematic banners • Three (3) vehicular directional signs • Four (4) stylon signs • Five (5) wall graphics • One (1) digital tower display sign Monument Signs Several monument signs would be placed along the street frontage to provide additional signage for tenants. The Applicant is proposing four different types of monument signs, for a total of six (6) monument signs. Double faced multi -tenant monument (Sign Type M1) would be placed in two different locations, one adjacent to the easterly driveway entrance along East H Street and another along the westerly driveway entrance along East H Street. The monument sign would consist of approximately seven (7) tenant signs, the name of the shopping center, and a curved wall. The proposed height of the sign is 20 -ft. with a total square footage of approximately 160 sq. ft. The attached curved wall height will be approximately 6 -ft. PSP -13 -09 Page No. 3 Secondary monument signs (Type M2) would be placed in two different locations, one adjacent to the northern driveway entrance and one adjacent to the southern driveway along Broadway. The secondary monument signs would consist of approximately four (4) tenant signs with the name of the shopping center. The proposed height of the signs is 12 -ft. with a total square footage of approximately 96 sq. ft. A Tertiary monument sign (Type M3.1) would be placed adjacent to the second westerly driveway entrance off of I Street, next to the parking structure. The tertiary monument sign would consist of approximately three (3) tenant signs. The proposed height of the sign is 7 -ft. with a total square footage of approximately 35 sq. ft. A second tertiary monument sign (Type M3.2) would be placed at the main entrance off of I Street at the easterly driveway. The tertiary monument sign would consist of approximately three (3) tenant signs, but would also include an extended wall with shopping center name. The proposed height of the sign is 7 -ft. with a total square footage of approximately 35 sq. ft. The attached wall height will be approximately 3 -ft. Thematic Banners Thematic banners would be placed along both entrances on East H Street, and also adjacent to the right -of -way along Broadway. A total of six (6) banners would be sporadically placed along the eastern driveway entrance along East H Street, a total of eight (8) along the western driveway along East H Street, and seven (7) along Broadway. The banners will either be attached to the existing light poles within the designated areas or attached to new 22 -ft. poles. The banners would identify the shopping center name as well as the name of businesses within the center. The banners attached to the poles will be 12 -ft. in height with a maximum square footage of approximately 36 sq. ft. Vehicular Directional Sign Vehicular directional signs would be added in three different locations, noting the location or direction of stores. Vehicular directional signs would be placed near the end of the eastern driveway entrance off of East H Street, one at the northern driveway entrance off of Broadway, and one located on the easterly driveway along I Street, adjacent to the right -of -way. The proposed height varies from 4 to 8 feet with a maximum square footage of approximately 40 sq. ft. Stylon Signs Stylon signs would be placed in four (4) different locations at the primary pedestrian entries to the shopping center, adjacent to the stores. The stylon signs are proposed to display lifestyle, business ID, or graphics for the shopping center. The structures would be 17 -ft in height and consist of three panels in a triangular shape. The stylon sign attached to the poles will be 8 -ft. in height with approximately a total square footage of 40 sq. ft. One side of the panel would consist of the shopping center name and approximately twelve (12) tenant signs, another with a display cabinet, shopping center sign, and picture, while the other displaying a possible graphic from one of the stores. PSP -13 -09 Wall Graphics Page No. 4 Wall graphics would be placed in five (5) different locations throughout the shopping center. The various locations include a wall graphic along the westerly wall of the parking garage, Burlington Coat Factory's alley, Macy's alley, CVS Pharmacy entrance, and at the main southern entrance to the mall along I Street adjacent to the circular drop off area. A typical wall graphic would be 18 -ft. x 18 -ft. with a total square footage of approximately 35 sq. ft., and consist of a digitally printed graphic with an aluminum frame. The graphic may include the shopping center name, various tenant names, and picture and graphics related to the stores and shops within the shopping center. Digital Tower Display Sign The existing tower sign, which contains the "Chula Vista Center" signage for the shopping center along the northwestern edge of the building, is proposed to be replaced with a digital tower display. The existing structure is approximately 72 -ft. in total height with signage at approximately 55 -ft. in height with a total square footage of 350 sq. ft. No other changes will occur to the tower structure. Different messages would appear throughout the day on the digital display regarding the various businesses within the shopping center. The different messages would not occur more frequently than every eight (8) seconds and would not have moving images on the screen. There will also be no flashing, blinking, or moving lights. The digital tower display shall be turned off no later than 10:00 p.m. each day. ANALYSIS: Compliance with Chula Vista Municipal Code and Urban Core Specific Plan As described below, the proposed monument signs are not in compliance with the City's sign regulations in regard to the size, height, location, and number of signs. In addition, CVMC Chapter 19.60 does not address permanent banners, directional signs, wall graphics, or stylon signs. However, per CVMC Section 19.60.050J, a Planned Sign Program can be submitted for review and approval by the Planning Commission to allow deviations to the sign regulations. The following summarizes the Planned Sign Program proposed variation from the sign code for each type of proposed signage. Monument Signs Pursuant to the Urban Core Specific Plan and CVMC Section 19.60.540 (CC Zone provisions), corner parcels containing five acres or more shall be allowed one (1) low profile ground monument sign along each street frontage on a major or collector street. The sign shall have a maximum height of eight (8) feet and maximum sign area of 50 square feet. The Applicant is proposing two (2) primary monument signs along East H Street, two (2) secondary monument signs along Broadway, and two (2) tertiary signs along I Street. The signs would exceed the zoning requirement of one (1) sign along each street frontage. However, the signage would meet the minimum 500 -ft. distance between signage on a corner parcel and major street. The primary and secondary monument signs would also exceed the maximum allowed height of 8 -ft., and maximum allowable sign area of 50 square -feet. The primary monument signs would be 20 -ft in height with an approximate sign area of 160 square -feet. The secondary monument signs would be 12 -ft. in height with an approximate sign area of 96 square -feet. PSP -13 -09 Page No. 5 Pursuant to CVMC Section 19.60.050J, a Planned Sign Program can be submitted for review and approval by the Planning Commission, to allow deviations to the applicable regulations. The applicant is requesting that a sign program be approved to allow the deviations from sign code requirements for monument signs as described above. The proposed signs are in compliance with the Urban Core Specific Plan design guidelines, Chapter VII, Design Guidelines, Urban Core District, Section E.9. The monument signs provide the same or similar design materials and colors located on the existing tower sign. In accordance with the USCP Design Guidelines, the placement of signs should provide visual clues to business locations and affect the design integrity of the entire building. The signs are placed along the street and throughout the site to provide signage for the different business. Per the USCP Design Guidelines, signs should be consistent with the proportion and scale of building elements within the facade. The additional height and overall size of the monument signs are in proportion to the large scale of the shopping center that is situated on an approximately 55 acre site. According to the Applicant, the shopping center is lacking signage for vehicles driving by the site and people are not aware of all of the stores and shops located in the center. Additional signage throughout the shopping center and at the main entrances can increase customers awareness of the different stores and shops and possibly increase revenue to the Center. Due to the size of the shopping center, staff concurs that the center could benefit from the addition of these signs. The materials and colors of the signs are compatible with the building colors of the shopping center. Staff recommends the additional signs be allowed, and that the signage locations be approved as depicted in the sign program. Thematic Banners, Vehicular Directional Sign, Stylon Signs, and Wall Graphics The Urban Core Specific Plan and CVMC Section 19.60.540 (CC Zone provisions) do not have regulations concerning these types of signs. Therefore, in order to place the various banners, signs, and wall graphics throughout the site, a Planned Sign Program is required. According to the Applicant, the addition of the signs will further help both the vehicular traffic and pedestrians walking up to and around the mall to find the various stores and shops located at the shopping center. Due to the size of the shopping center, staff concurs that the center could benefit from the addition of these signs. The proposed signs are in compliance with the Urban Core Specific Plan design guidelines, Chapter VII, Design Guidelines, Urban Core District, Section E.9, whereas the placement of signs should provide visual clues to business locations and affect the design integrity of the entire building. The signs are placed at pedestrian and vehicle entrances throughout the site to provide signage for the different business. In accordance with the USCP Design Guidelines, signs should be consistent with the proportion and scale of building elements within the facade. The various signs are in proportion to the large scale of the shopping center building that expands over an approximant 55 acre site. Staff recommends the additional signs be allowed, and that the signage locations be approved as depicted in the sign program. Digital Tower Display Sign The Urban Core Specific Plan and CVMC Section 19.60.540 (CC Zone provisions) do not have regulations concerning this type of sign. However, as described above, Chula Vista Municipal Code Section 19.60.050J allows a planned sign program when approved by the Planning Commission or the City Council to modify the sign requirements. Approval of the subject PSP -13 -09 Page No. 6 Planned Sign Program by the Planning Commission would establish site specific sign regulations, which signs will have to comply with. The sign does not meet the definition of a billboard sign per CVMC Section 19.60.060, since the sign will not display off -site commercial messages and is not a principal use on the site. In accordance with Condition No. 5 of the Planning Commission Resolution, the digital display shall not provide signage or advertising for any business not located within the Chula Vista Center. The existing tower sign, which contains the "Chula Vista Center" signage for the shopping center along the northwestern edge of the building, is proposed to be replaced with a digital tower display. No other changes will occur to the tower structure. The existing structure is approximately 72 -ft. in total height with signage at approximately 55 -ft. in height, with a total square footage of 350 sq. ft. In order to quantify the lighting effects of the digital display and prevent light spill onto adjacent properties, a lighting analysis was prepared by Daktronics dated October 29, 2013. The lighting study shows no lighting impacts on adjacent properties. Restrictions for the digital tower display are noted in the Planning Commission Resolution. Staff concurs that the shopping center could benefit from the addition of this sign. Per the USCP Design Guidelines, signs should be consistent with the proportion and scale of building elements within the facade. No additional modification will be made to the overall height or width of the tower structure. The sign is in proportion to the large scale of the shopping center building that expands over an approximantly 55 acre site. Staff recommends the digital display sign to be allowed, and that the signage location be approved as depicted in the sign program. CONCLUSION Staff recommends that the Planning Commission approve the design and location of the proposed signs, as depicted in the Chula Vista Center planned sign program, subject to conditions noted in the attached Resolution DECISION -MAKER CONFLICTS Staff has reviewed the property holdings of the Planning Commission members and has found no property holdings within 500 feet of the boundaries of the property, which is the subject of this action. Staff is not independently aware, nor has staff been informed by any City Councilmember, of any other fact that may constitute a basis for a decision maker conflict of interest in this matter. FISCAL IMPACT The application fees and processing costs are paid for by the Applicant Attachments 1. Locator Map 2. Planning Commission Resolution PSP -13 -09 3. Disclosure Statement 4. Planned Sign Program J:\P lanning \Caroline\DiscretionaryPermits\ PSP- 13- 09ChulaVistaMall \PSP- 13- 09PCreports W O D 0 1`1 III �1� �1� I�f1TfFl �1ITFlTI f H ST CHULA VISTA CENTER I, �� ■ ■ ■� ■D • ■■ ■ ■� ■ ■■ ■ ■■ �. I� vD ■ ■■ 0 .. I I �1 �I 2 ■ 'm� Case File: PSP -13 -09 L: /Dai File /LocatorTT /PSP /PSP -13 -09 12.10.2013 nt 1 RESOLUTION NO. PSP -13 -09 RESOLUTION OF THE CITY OF CHULA VISTA PLANNING COMMISSION APPROVING A PLANNED SIGN PROGRAM, PSP -13 -09 TO APPROVE NEW MONUMENT SIGNS, BANNERS, DIRECTIONAL SIGNS, WALL GRAPHICS, STYLON SIGNS, AND THE REPLACEMENT OF THE EXISTING TOWER SIGN WITH A DIGITAL DISPLAY SIGN FOR THE CHULA VISTA CENTER ON AN APPROXIMATELY 55 -ACRE SITE LOCATED AT 555 BROADWAY. APPLICANT: BLEIER INDUSTRIES, LTD WHEREAS, on November 26, 2013, a duly verified application for a Planned Sign Program was filed with the City of Chula Vista Development Services Department by Bleier Industries, LTD ( "Applicant'); and WHEREAS, the application requests approval of a Planned Sign Program to approve new monument signs, banners, directional signs, wall graphics, stylon signs, and the replacement of the existing tower sign with a digital display sign for the Chula Vista Center on approximate 55- acres ( "Project'); and WHEREAS, the area of land that is the subject of this Resolution is an existing parcel located at 555 Broadway ( "Project Site "); and WHEREAS, the Director of Development Services has reviewed the proposed project for compliance with the California Environmental Quality Act and has determined that the project qualifies for a Class 11 Categorical Exemption pursuant to Section 15311 (Accessory Structures) of the State CEQA Guidelines; and WHEREAS, the Director of Development Services set the time and place for a hearing on the Planned Sign Program application, and notice of the hearing, together with its purpose, was given by its publication in a newspaper of general circulation in the City, and its mailing to property owners and residents within 500 feet of the exterior boundaries of the property at least 10 days prior to the hearing; and WHEREAS, the hearing was held at the time and place as advertised, namely February 12, 2014 at 6:00 p.m. in the Council Chambers, 276 Fourth Avenue, before the Planning Commission and the hearing was thereafter closed. NOW, THEREFORE, BE IT RESOLVED that the Planning Commission of the City of Chula Vista does hereby make the following findings: 1. That the proposed project, as conditioned, is consistent with the sign guidelines adopted for the Urban Core Specific Plan and the Chula Vista Municipal Code. The majority of the proposed signs are not in conformance with Chula Vista Municipal Code (CVMC) Chapter 19.60. In addition, CVMC Chapter 19.60 does not address banners, Attachment 2 Page 2 February 12, 2014 directional signs, wall graphics, or stylon signs. However, CVMC Section 19.60.050J allows a planned sign program when approved by the Planning Commission or the City Council, to modify the rules as to the sign size, height, illumination, spacing, orientation or other non - communicative aspects of signs. In accordance with CVMC Section 19.60.050J, approval of the Planned Sign Program by the Planning Commission would establish site specific sign regulations with regard to such regulatory aspects of signs as sign size, height, spacing, location, and total number of signs. All signs placed on site will be required to conform with the approved sign program. All signs are in compliance with the Urban Core Specific Plan (UCSP) design guidelines, Chapter VII, Design Guidelines, Urban Core District, Section E.9 in terms of sign design, compatibility, and placement. 2. The project, as conditioned, is consistent with the design guidelines approved for the Urban Core Specific Plan. The proposed monument signs, banners, directional signs, wall graphics, stylon signs, and the replacement of the existing tower sign with a digital display sign are consistent with the design guidelines of the UCSP. The proposed signs are in compliance with the UCSP design guidelines, Chapter VII, Design Guidelines, Urban Core District, Section E.9. Sign colors and materials are compatible with the existing building colors and materials of the Chula Vista Center. In accordance with the USCP Design Guidelines, signs should provide visual clues to business locations and not adversely affect the design integrity of existing buildings. The signs are effectively placed along the public right -of -way and throughout the site to provide locational clues for the different business, and are complementary to the design of the center. Per the USCP Design Guidelines, signs should be consistent with the proportion and scale of building elements within the facade. The additional height and overall size of the signs are in proportion to the large scale of the shopping center that is located on an approximant 55 acre site. BE IT FURTHER RESOLVED that the Planning Commission, based on the findings above, hereby approves the Planned Sign Program subject to the following conditions: The following shall be accomplished to the satisfaction of the Development Services Director, or designee, prior to issuance of building permits, unless otherwise specified: Development Planning Division 1. Prior to, or in conjunction with the issuance of the first building permit, pay all applicable fees, including any unpaid balances of permit processing fees for deposit account DQ -1764. 2. Obtain approval of a sign permit, and a building permit if required by the Director of Development Services, for each sign approved in the Planned Sign Program. Signs shall comply with the approved sign program, and all applicable provisions of the Building Code. Page 3 February 12, 2014 3. Freestanding sign locations must conform to City of Chula Vista site distance requirements in accordance with the CVMC. 4. All signs must be placed within private property, unless an encroachment permit is obtained from the Engineering Department for any signs located within the right of way. 5. The digital tower display shall adhere to the exterior lighting standards and the Lighting Analysis prepared by Daktronics, dated October 29, 2013 to prevent any light spill onto adjacent commercial or residential properties. Details for said lighting shall be included in the architectural plans and shall be reviewed and approved to the satisfaction of the Director of Development Services, prior to the issuance of the building permit. 6. The digital tower display shall be turned off no later than 10:00 p.m. each day. 7. The digital tower display shall not display flashing images, scintillation or lights of varying intensity in accordance with CVMC Chapter 19.60. Digital display shall only provide signage for on -site business. Digital display shall not provide signage or advertising for any business not located within the Chula Vista Center. Landscape Architecture Division 8. Where feasible, all existing plant material and irrigation should be protected in place. Any plant material and irrigation damaged during demolition and /or construction of this Planned Sign Program must be replaced in like kind (minimum) to the satisfaction of the City of Chula Vista's Landscape Inspector. II. The following on -going conditions shall apply to the Project Site as long as it relies on this approval: 1. Signage shall be installed in accordance with the Planned Sign Program. Additional signage requires an amendment of the approved Planned Sign Program. 2. Approval of the Planned Sign Program shall not waive compliance with any Sections of Title 19 of the CVMC, and all other applicable laws and regulations in effect at the time of building permit issuance. 3. The Property Owner and Applicant shall and do agree to indemnify, protect, defend and hold harmless the City, its City Council members, officers, employees and representatives, from and against any and all liabilities, losses, damages, demands, claims and costs, including court costs and attorney's fees (collectively, liabilities) incurred by the City arising, directly or indirectly, from (a) City's approval of this Planned Sign Program and (b) City's approval or issuance of any other permit or action, whether discretionary or non - discretionary, in connection with the use contemplated on the Project Site. The Property Owner and Applicant shall acknowledge their agreement to this provision by executing a copy of this Resolution where indicated below. The Property Owner's and Applicant's compliance with this Page 4 February 12, 2014 provision shall be binding on any and all of the Property Owner's and Applicant's successors and assigns. 4. This Planned Sign Program shall become void and ineffective if not utilized within three years from the effective date thereof, in accordance with Section 19.14.260 of the CVMC. Failure to comply with any conditions of approval shall cause this permit to be reviewed by the City for additional conditions or revocation. III. EXECUTION OF RESOLUTION OF APPROVAL The Property Owner and Applicant shall execute this document signing on the lines provided below, indicating that the Property Owner and Applicant have each read, understood and agreed to the conditions contained herein, and will implement same. Upon execution, this document shall be recorded with the County Recorder of the County of San Diego. Failure to sign the document shall indicate the Property Owner /Applicant's desire that the project, and the corresponding application for building permits and /or a business license, be held in abeyance without approval. Signature of Property Owner Signature of Applicant Date Date IV. GOVERNMENT CODE SECTION 66020(d)(1), NOTICE Pursuant to Government Code Section 66020(d)(1), NOTICE IS HEREBY GIVEN that the 90 day period to protest the imposition of any impact fee, dedication, reservation, or other exaction described in this resolution begins on the effective date of this resolution and any such protest must be in a manner that complies with Section 66020(a) and failure to follow timely this procedure will bar any subsequent legal action to attack, review, set aside, void or annul imposition. The right to protest the fees, dedications, reservations, or other exactions does not apply to planning, zoning, grading, or other similar application processing fees or service fees in connection with this Project; and it does not apply to any fees, dedication, reservations, or other exactions which have been given notice similar to this, nor does it revive challenges to any fees for which the statute of limitations has previously expired. V. CONSEQUENCE OF FAILURE OF CONDITIONS If any of the foregoing conditions fail to occur, or if they are, by their tenns, to be implemented and maintained over time, if any of such conditions fail to be so implemented and maintained according to their terms, the City shall have the right to revoke or modify all approvals herein granted, deny, or further condition issuance of all future building permits, deny, revoke, or further condition all certificates of occupancy issued under the authority of approvals herein granted, institute and prosecute litigation to Page 5 February 12, 2014 compel their compliance with said conditions or seek damages for their violation. Failure to satisfy the conditions of this permit may also result in the imposition of civil or criminal penalties. VI. INVALIDITY; AUTOMATIC REVOCATION It is the intention of the Planning Commission that its adoption of this Resolution is dependent upon the enforceability of each and every term, provision and condition herein stated; and that in the event that any one or more terms, provisions or conditions are determined by a Court of competent jurisdiction to be invalid, illegal or unenforceable, this resolution and the permit shall be deemed to be automatically revoked and of no further force and effect. PASSED AND APPROVED BY THE PLANNING COMMISSION OF THE CITY OF CHULA VISTA, CALIFORNIA, this 12th day of February 2014, by the following vote, to -wit: AYES: NOES: ABSENT: ABSTAIN: ATTEST: Pat Laughlin, Secretary Presented by: Kelly Broughton Director of Development Services Lisa Moctezuma, Chair Approved as to form by: Glen R. Googins City Attorney J:\Planning \Caroline \Discretionary Pennits\PSP -13 -09 Chula Vista Mall\PSP -13 -09 PC Reso Disclosure Statement Pursuant to Council Policy 101 -01, prior to any action upon matters that will require discretionary action by the Council, Planning Commission and all other official bodies of the City, a statement of disclosure of certain ownership or financial interests, payments, or campaign contributions for a City of Chula Vista election must be filed. The following information must be disclosed: 1. List the .names of all persons having a financial interest in the property that is the subject of the application or the contract, e.g., owner, applicant, contractor, subcontractor, material supplier. f�006E ewraS 555 $ N lf R.cow7 2. If any person* identified pursuant to (1) above is a corporation or partnership, list the names of all individuals with a $2000 investment in the business (corporation /partnership) entity. LRoU51�7 -T'5,,4 '� t OED F AQ1✓i P111512 3, If any person* identified pursuant to (1) above is a non - profit organization or trust, list the names of any person serving as director of the non - profit organization or as trustee or beneficiary or trustor of the trust. 4. Please identify every person, including any agents, employees, consultants, or independent contractors you have assigned to represent you before the City in this matter. a�e' #7O� 5. Has any person* associated with this contract had any financial dealings with an official" of the City of Chula Vista as it relates to this contract within the past 12 months.. Yes No__ If Yes, briefly describe the nature of the financial interest the official ** may have in this contract. i. Have you made a contribution of more than $250 within the past twelve (12) months to a current member of the Chula Vista City Council? NoX Yes — If yes, which Council member? Attachment 3 7. Have you provided more than $340 (or an item of equivalent value) to an official ** of the City of Chula Vista in the past twelve (12) months? (This includes being a source of income, money to retire a legal debt, gift, loan, etc.) Yes _ No If Yes, which official ** and what was the nature of item provided? Date: 11 ZZ 17101SP 44aturpE ontractor /ADr)licant l IAVL Lvaey2, Print or type name of Contractor /Applicant * Person is defined as: any individual, firm, co- partnership, joint venture, association, social club, fraternal organization, corporation, estate, trust, receiver, syndicate, any other county, city, municipality, district, or other political subdivision, -or any other group or combination acting as. a unit. ** Official includes, but is not limited to: Mayor, Council member, Chula Vista Redevelopment Corporation member, Planning Commissioner, member of a board, commission, or committee of the City, employee, or staff members. September 8, 2006 K OWNER /PROJECT MANAGEMENT ROUSE 555 Broadway Chula Vista, CA 91110 ROUSE V 3.0 February, 2014 SUBMITTAL DOCUMENTATION PLANNING COMMISSION JAN 2 1 2014 PREPARED BY�p �. i )RC DESIGN 0 Environmental Graphics I N D U S T R I E S Wayfinding I Identity I Web 4634 N.44th Street,Phoenix,AZ 85018 www.jrcdesign.com 9650 WEST ROOSEVELT STREET TOLLESON, ARIZONA 85353 602- 9443117 FAX 602 -395 -0753 SALESO BLEIERINDUSTRIES. COM Attachment 4 i „� I { J a M2.1 Z 3 0 0 m B (Qtv 7 M2.2 0 °o J B (Qty 8) EXTERIOR SIGNAGE PLAN Scale • 1" = 200' M1.1 M3.1 H S IRE LI M1.2 ° B (Qty 6) STREET o M3.2 D2,1 0 JJ GRAPHIC SCALE N 0 50' 100' 200' 400' 1° =200' CHULA VISTA CENTER SHEET 2 T- Digital Tower Display B - Thematic Banners D1 - Vehicular Directional / Large D2- Vehicular Directional / Small M1 - Primary Monument Type 1 M2- Secondary Monument Type 2 M3- Tertiary Monument Type 3 S1 - Stylon (Lifestyle /Business ID /Graphics) W1 - Wall Graphics on Garage (Lifestyle /Business ID) W2 - Wall Graphics (Lifestyle /Business ID) General Requirements: 1) All M1, M2, and M3 monument type signs shall maintain a minimum five (5') foot setback from all streets and a minimum ten (10') foot setback from all interior property lines. 2) All freestanding signs adjacent to public streets must be placed within private property, unless an encroachement permit is obtained from the City of Chula Vista Engineering Department for any sign(s) located within the right of way. 3) All freestanding sign locations must conform to the City of Chula Vista site distance requirements as specified in CVD -TR07A per the City of Chula Vista Municipal Code. 11 2 S1.1 • >a ricpuN NE 80.00r sl' EXTERIOR SIGNAGE PLAN Scale • 1" = 200' M1.1 M3.1 H S IRE LI M1.2 ° B (Qty 6) STREET o M3.2 D2,1 0 JJ GRAPHIC SCALE N 0 50' 100' 200' 400' 1° =200' CHULA VISTA CENTER SHEET 2 T- Digital Tower Display B - Thematic Banners D1 - Vehicular Directional / Large D2- Vehicular Directional / Small M1 - Primary Monument Type 1 M2- Secondary Monument Type 2 M3- Tertiary Monument Type 3 S1 - Stylon (Lifestyle /Business ID /Graphics) W1 - Wall Graphics on Garage (Lifestyle /Business ID) W2 - Wall Graphics (Lifestyle /Business ID) General Requirements: 1) All M1, M2, and M3 monument type signs shall maintain a minimum five (5') foot setback from all streets and a minimum ten (10') foot setback from all interior property lines. 2) All freestanding signs adjacent to public streets must be placed within private property, unless an encroachement permit is obtained from the City of Chula Vista Engineering Department for any sign(s) located within the right of way. 3) All freestanding sign locations must conform to the City of Chula Vista site distance requirements as specified in CVD -TR07A per the City of Chula Vista Municipal Code. . . PRIMARY MONUMENTTYPE 1 - H STREET " CHULA VISTA CENTER" on CURVED MONUMENT WALL VIEWED FROM OTHER SIDE. SEE SHEET 4 O al mm ma � c? "fur) "fur) I m w95EE S N Good life. Great price. " i Macy 0 0 A BO Theater, " 4) m�l�asa 9(ti� Liz clalborne- M DOUBLE FACED MULTI TENANT MONUMENT PERPEDICU LAR TO H STREET CHULA VISTA CENTER SHEET 3 0 A DOUBLE FACED MULTI - TENANT MONUMENT + . PEODr-hiCULARTO H STREET ENTER IDENTIFICATION ON CURVED WALL SECTION PRIMARY MONUMENTTYPE 1 - H STREET SIDEWALK TO REMAIN. (N) PLAN -'LNG N � (E) PLANTER. SEE A.NDSCAPE. 3'- 0" 4� OPTIONAL CURVED WALL ON OPPOSITE SIDE DRIVEWAY i DOUBLE FACED MULTI - TENANT MONUMENT PERPEDICULARTO H STREET >BSTER T DRAIN TO REMAIN N v H STREET (EAS- CHULA VISTA CENTER SHEET 4 3'- 0" r DIGITAL TOWER DISPLAY MOUNTED ON NORTHWEST ELEVATION ONLY Existing Tower / Center Identification Northwest Elevation En Ln 25' -9" a L3 a Northwest Elevation CHULA VISTA CENTER SHEET 5 New Center Identification 264 x 462 Daktronics GP4 / 16mm RGB Display 144 Quadrillion Color Capability * Copy image shall be static with no animation and no flashing, blinking, or moving lights. Copy change shall be "instant on /instant off ". There shall be no sense of movement from one image to the next. Copy changes shall not occur more frequently than every eight (8) seconds. DAKTRON I CS Dr. PC Fc %8 SD a October 29, 2013 City of Chula Vista 276 Fourth Avenue Chula Vista, CA 91910 Re: Lighting Analysis and Explanation for Proposed Digital Display Center at Chula Vista Center To Whom This May Concern: The following letter and accompanying graph pertains to the Daktronics GalaxyPre Digital Display Center proposed for installation at Chula Vista Center at 555 Broadway Ave in Chula Vista. The accompanying graph depicts illumination levels that the proposed display will produce based on nighttime running levels. These levels are based on a worst -case scenario of an all -white display. Actual levels will be much lower than what is represented on the graph, as typical content runs at 25 to 35 percent of the brightness of an all -white display. Illumination levels at 35 percent of the brightness would be the following at 400 feet: Angle Illumination Level The display is located 400 feet away from the nearest property line. Per the above chart, at 400 feet, the highest illumination level produced would be only 0.05 foot candles. Most foot candle measuring devices are unable to even record a level that low. Levels at distances and angles beyond are either nonexistent or so low a foot candle meter wouldn't be able to record a level. It is important to note that the accompanying graph assumes absolute darkness with regard to surrounding ambient light. In other words, the presence of ambient light producing elements at night including but not limited to roadway lighting, residential lighting, commercial lighting, the moon, etc. will further diminish the measured light output from the display in question. Any ambient lighting elements that produce a lighting level higher than the levels from the display will likely prevent any illumination from being measured from the sign itself. Assuming Broadway Ave and H Street follow the Illuminating Engineering Society of North America standards for outdoor major roadway lighting, (please see the accompanying document titled, "Dark Sky Recommended Lighting Levels for Exterior Lighting ") the roadway lighting its elf would be producing 1.3 foot candles. Additionally, existing street lights along the roadways further diminishes the amount of measurable light from the display. As a result, the lighting from Broadway Ave and H Street will likely absorb the light from the display; preventing nearby properties from viewing a measurable illumination level. Additionally, the display in question is equipped so as not to exceed 0.3 foot candles above ambient light as measured from the appropriate distance. This standard is based on the acceptable standards for outdoor e DAKTRONICS CHULA VISTA CENTER SHEET 5a DAKTRONICS 0° 05 20° .04 40° 0.03 60° 0.01 75° 0.003 CHULA VISTA CENTER SHEET 5a DAKTRONICS illumination from the Illuminating Engineering Society of North America, and has been implemented in the numerous states and municipalities throughout the U.S. Finally, the graph's brightness levels are calculations of nighttime brightness levels. During daytime hours, ambient light will almost always exceed the sign's brightness ; therefore, their daytime brightness levels would almost always be incidental during daytime hours. Daktronics is committed to providing LED displays that adhere to the regulatory environment, working closely with our customers for a responsible approach to the market. Please let me know if you have any questions or concerns. Sincerely, Daktronics, Inc. Angela Bailey Signage Legislation 605 - 692 -0200 ext. 56808 DAKTR13NICS i Illuminating Engineering Society of North America (IES) Recommendations as Compiled by the International Dark -Sky Association 1. Roadway Lighting (Using R3 type pavement = slightly speculor asphalt) Expressway: major divided highway Major Road (Arterial): the principal network for through traffic Collector: the streets between Major and Local roads (residential) Local: access roads to residential properties. II. Parking Lots III. Recommendations for Other Outdoor Lighting Levels 1.2 - l 1.3 C0#06116tRo6d d/i 0.9 Local good 6/1 0.4 Expressway: major divided highway Major Road (Arterial): the principal network for through traffic Collector: the streets between Major and Local roads (residential) Local: access roads to residential properties. II. Parking Lots III. Recommendations for Other Outdoor Lighting Levels Sheet Number 77 (October 1993) by David Crawford. The information does not reflect any IES changes following 1993. This information may also be found at http : / /www.3towers.com /sGrasslands/ Essays /RecommendedLight levels /RecommendedLightLevelsO1 .asp CHULA VISTA CENTER SHEET 5b Builtl sYi =lettr►_*e Entrances 1 20 S 20 s -� 1 Setvtt t 7 777 Artlo tuition level cf Surrounding Area AW um LOW .,. 3 AAerr vs a 50 30 20 FsaWeci l fsploy 7$ 5o 35 Sheet Number 77 (October 1993) by David Crawford. The information does not reflect any IES changes following 1993. This information may also be found at http : / /www.3towers.com /sGrasslands/ Essays /RecommendedLight levels /RecommendedLightLevelsO1 .asp CHULA VISTA CENTER SHEET 5b moo Light Analysis for GP4 264x462 Chula Vista Center Date: 10/28/2013 Prepared by: Eric Johnson 555 Broadway., Chula Vista,, CA DAKTRONICS -display at 6% of Maximum Daytime Brightness (720 Nits) -Calculations take into account a 30' display face HAGL -Graph assumes level ground, any rise or fall in elevation is not calculated *Calculations are based on all white content being displayed. Statistically, the utilization rate is 25%-35% which results in actual light calculations 25%-35% of those shown on this analysis. Light Levels shown are in foot candeles (fc). CHULA VISTA CENTER SHEET 5c 5' -2" 3' -10" in T 'm, TERTIARY MONUMENT TYPE 3.1 -1 STREET N T O M 8' -4" 51-1011 l0hfUAR 590' Good life. Great pdce. Macy s 0 SECONDARY MONUMENTTYPE 2 - BROADWAY AVENUE t 10' -9" CHULA VISTA CENTER SHEET 6 TERTIARY MONUMENTTYPE 3.2 - I STREET i CHULA VISTA CENTER D1.1 / D1.2 - Vehicular Directory Note: All copy illustrated is generic and does not refllect the final copy to be applied. D2.1 -Vehicular Directional Double Panel Option HEET 7 I. Lifestyle Graphic Panel Side C Plan View MOBIS Display Cabinet STYLO N - CHULA VISTA CENTER AT PRIMARY ENTRIES i IT CHUTA VISTA CENTER ;F , . - CHUM VISTA CENTER 1 t Ok I 1 • .may. 1 ,%/ I a W2 - WALL GRAPHICS (Lifestyle /Business ID) Note: W2 - WALL GRAPHICS (Lifestyle /Business ID) images are CHULA VISTA CENTER intended to illustrate intent and do not represent the final SHEET 10a artwork to be utilized. W2 - WALL GRAPHICS (Lifestyle /Business ID) SOUTHEAST ENTRY - CVS PHARMACY / FOOD COURT ENTRY Note: W2 - WALL GRAPHICS (Lifestyle /Business ID) images are intended to illustrate intent and do not represent the final artwork to be utilized. CHULA VISTA CENTER SHEET 10b ti t W2 -WALL GRAPHICS (Lifestyle /Business ID) A typical square format W2 Wall Graphic will be 18'x18' and will consist of a digitally printed graphic stretched within an extruded aluminum frame. Rectangular formats may include 15'x24' and /or 12'x24' configurations. Each W2 Wall Graphic may be internally illuminated, illuminated by wall mounted fixtures, or remain non - illuminated. Images illustrated above represent typical graphics for use throughout the Chula Vista Center. CHULA VISTA CENTER SHEET 11 r W1 - WALL GRAPHICS ON GARAGE CHULA VISTA CENTER SHEET 12 PROPOSED ELEVATION The W1 Graphics on the Garage will consist of digitally printed graphics stretched within extruded aluminum frames and attached to the concrete walls in locations illustrated. The tenant graphics will consist of individual non - illuminated letters and logos per the tenant's corporate graphic standards. The garage will be repainted. The images illustrated above represent the proposed place holders for graphic applications. The Landlord, at its sole discretion, will determine which tenants are to be permitted to be placed on this structure.