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HomeMy WebLinkAboutReso 1995-17843 RESOLUTION NO. 17843 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA ADOPTING A COUNCIL POLICY TO PROVIDE SUPPORT FOR A CHULA VISTA VISITORS AND CONVENTION BUREAU, SUBJECT TO ANNUAL APPROVAL OF A BUDGET AND RELATED CONTRACT WHEREAS, the City desires to promote tourism and the City's visitor-oriented attractions and facilities, particularly given the imminent opening of the Olympic Training Center in Chula Vista; and, WHEREAS, a Council policy would be helpful to provide guidelines for the amount and use of visitor promotion funds, subject to the Councils' annual budget deliberations and subject to the annual approval of a contract with the Chamber or Commerce for specified visitor promotion services to be performed by the Chamber of Commerce. NOW, THEREFORE, BE IT RESOLVED the City Council of the City of Chula Vista does hereby adopt a Council Policy, attached hereto, to provide support for a Chula Vista Visitors and Convention Bureau, subject to annual approval of a budget and related contract. Presented by Approved as to form by lines R. ThomPson~c~ ~/Bruce M. Boogaard y City Manager City Attorney Resolution No. 17843 Page 2 COUNCIL POLICY CITY OF CHULA VISTA SUBJECT: SUPPORT FOR A CHULA VISTA VISITORS POLICY EFFECTIVE AND CONVENTION BUREAU, SUBJECT TO NUMBER DATE PAGE ANNUAL APPROVAL OF A BUDGET AND RELATED CONTRACT 230-01 07-01-95 I OF 2 ADOPTED BY: Resolution No. 17843 [ DATED: 03-21-95 BACKGROUND Particularly given the imminent opening of the Olympic Training Center in Chula Vista, the City desires to promote tourism and the City's visitor-oriented attractions and fadlities. Visltor promotion and fundhag has also been discussed in the context of considering whether to abate the Transient Occupancy Tax (T.O.T.) on April 1, 199S from 10°/o to an amount not less than 8%. PURPOSE The purpose of this policy is to provide guidelines for the amount and use of Visitors and Convention Promotion Funds. POLICY 1. During the annual budget process, the City Council will consider the adoption of a Chula Vista Visitors and Convention Promotion Budget for the following fiscal year. It shall be the policy of the City that the Visitors and Convention Promotion Budget should be funded from General Fund sources other than the T.O.T., in an amount addressed in paragraphs 2 and 3 below. In implementing this policy, the T.O.T. revenues collected may be a measure of the amount of the appropriation, but not the source of funds used for the appropriation. 2. It is the policy of the City Council to direct staff to prepare a proposed FY 1995-96 Visitors and Convenrion Promotion Budget, for Council's consideration during its FY 95-96 budget deliberations, in an amount of $150,000. 3. For FY 1996-97 and the three consecutive fiscal years thereafter, it shall be the policy of the City Council to direct staff to prepare proposed Visitors and Convention Promotion Budgets, for Council's considerarion in its annual budget deliberations, in amounts measured by the amount of T.O.T. revenue collected in the most recent 1-year period for which data is then available (typically April through March) based on the following guidelines: If the annual T.O.T. revenue is $1.5 million or less, the proposed Visitors and Convention Promotion Budget would be an amount equivalent to 10% of the T.O.T. revenue collected. Resolution No. 17843 Page 3 COUNCIL POLICY CITY OF CHULA VISTA SUBJECT: SUPPORT FOR A CHULA VISTA VISITORS POLICY EFFECTIVE AND CONVENTION BUREAU, SUBJECT TO NUMBER DATE PAGE ANNUAL APPROVAL OF A BUDGET AND RELATED CONTRACT 230-01 07-01-95 2 OF 2 ADOPTED BY: Resolution No. 17843 [ DATED: 03-21-95 If the annual T.O.T. revenue is more than $1.5 million and less than $2.5 million, the proposed Visitors and Convention Promotion Budget would be $150,000 plus an amount equivalent to 5% of the T.O.T. revenue in excess of $1.5 million. This guideline would thus result in a maximum proposed annual Visitors and Convention Promotion Budget of $200,000. If the annual T.O.T. revenue exceeds $2.5 million, the proposed Visitors and Convention Promotion Budget would be $200,000. The City would then review this Council Policy, including discussing it with the Chamber of Commerce and the Chula VIsta Motel Association, to determine whether the pohcy should be revised to provide any additional ~' guidelines for proposed Visitors and Convention Promotion funding beyond the $200,000 i maximum proposed annual amount provided in this pohcy. ~i- 4. The Chula Vista Chamber of Commerce and the Chula Vista Motel Association are forming a Chula Vista Visitors and Convention Bureau, and representatives of those agencies and the City will be involved in formulating a proposed Visitors and Convention Promotion Budget to be considered by the City Council each fiscal year. It is anticipated that some projects included in the Visitors and Convention Promotion Budget will continue to be administered by the City or be for services for which the City has previously contracted with the Chamber of Commerce. It is also anticipated that a significant portion (probably the majority) of the Visitors and Convention Promotion Budget will be for specified services for which the City will execute an annual one-year contract with the Chamber of Commerce, on behalf of the Visitors and Convention Bureau. The Chamber will provide quarterly reports to the City to be specified in the annual contract, including appropriate accounting data. 5. This pohcy shall be set for review approximately five years after its adoption date. That review should include, but not be limited to, the appropriateness of continuing to establish Visitors and Convention Promotion budgets in relationship to the amount of T.O.T. revenue collected, the guidelines for such relationships, and the appropriateness of the Chamber of Commerce continuing to act as the contracting arm of the Visitors and Convention Bureau compared to other organizational arrangements such as the establishment of a stand-alone Visitors and Convention Bureau. · ]] T Resolution No. 17843 Page 4 PASSED, APPROVED and ADOPTED by the City Council of the City of Chula Vista, California, this 21 st day of March, 1995, by the following vote: YES: Councilmembers: Fox, Moot, Padilia, Rindone, Horton NOES: Councilmembers: None ABSENT: Councilmembers: None ABSTAIN: Councilmembers: None . ,s f Shirley Hoff'on, Mayor ATTEST: I~everly ~. Authelet, City C er' STATE OF CALIFORNIA ) COUNTY OF SAN DIEGO ) ss. CITY OF CHULA VISTA ) I, Beverly A. Authelet, City Clerk of the City of Chula Vista, California, do hereby certify that the foregoing Resolution No. 17843 was duly passed, approved, and adopted by the City Council at a meeting of the Chula Vista City Council held on the 21st day of March, 1995. Executed this 21 st day of March, 1995.