HomeMy WebLinkAbout2013-11-19 Item 18 Presentation“
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Chula Vista Economic Development
City Council authorized the study in November
2012
Presented findings to Council — September
2013
Return to Council with Implementation Plan
November 19, 2013
Implementation Timeline begins January 2014
Analysis Project Purpose
The purpose of the Chula Vista Business Cluster
Analysis was to assess the City's:
Identify "best fit" business clusters,
2 Readiness for recruitment of new businesses
to attract and expand quality jobs, and
3. Provide recommendations for positioning,
marketing, and business expansion &
recruitment.
City Strategic Plan Project Purpose
Expand and attract businesses that create quality
employment opportunities
Strategic Goal - Economic Vitality
Strategy - Strengthen and diversify the City's
economy by: supporting and advancing existing
businesses; targeting & attracting new businesses;
promoting balanced land use decisions; & engaging
the community to reinvest in the City.
Strategy 2.2.2 - Initiatives targeted for building
prosperity and quality jobs is, in part, to finish and
implement the Cluster Study's recommendations.
rrvject i4pprvacn
Three key tasks:
Industry Clusters Analysis
Competitive Location Assessment
Go- to- Market Strategy
Best Fit Industry
Clusters
Target Indu!
Clusters
f Advanced Precision Mfg
Industry Opportunities
Additive Mfg - $3.1 billion industry —
application from automotive /aerospace to
medical device and consumer products —
technology to create bones and soft tissue
for surgical procedures.
51,4023
Mal kirtS Machine Setters, Ckwa tan, acrd fenders, Mena1
8%
CIA
Cut". Pu lrirtq,and Prey Ma.tkinL- SeUert„
51 -4031
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6%
0.48
514021
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0.76
51 -914B
Fk s- Praduction'r aAers
5%
D-65
51-1011
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4*A
0.75
51 -4121
Welders, Cutters, 'kkrer5, and 9rjkb&s
4%
G
51 -9%3
hnspectorF., Testers, ., Samplers, amd ti riMh�rs
449E
1.14
49 i?]
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1%
4.91
53 -7062
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3%
13.77
41-4012
,il R r mt dues, WN*wk ;Prw1 WnArtwrirrs
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0.
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3%
4.40
53 -7MI
k► ustrral TrLKk and Trar<tar Operamrs
3%
0.515
43.5471
WpFpinK. fteciming, .and Traffic. Clerks
2%
i.W
51 -4091
MultwW Machrlrre Tool setter, Operators, and Tendets,
2%
0.51
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U� 1Q
51 -2092
Team Assemblers
2%
a84
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0.45
Advanced
Precision
Manufacturing
Avg Wages
Precision $42,300
Aerospace $125,800
ivext steps - impiementativn rian
Two Primary Categories
Go- to- Market
Location Assessment
overview yr Kecvmmenaativns
Existing Business Development
Packaging
Key Positioning
Target Audience &Markets
Business Attraction
Earned Media
Staffing
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Z
ry Year 1 BuIget
L AM A
Travel 151000
Printing 10,000
Marketing & Advertising 121000
Consulting Services — 20,000
qualified prospect meetings
Services & Associations 15,000
Earned Media -
Staffing 561000
Budget 128,000
Ongoing Budget
12,500
2,500
12,000
20,000
15,000
5,000
58,000
125,000
r 7
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Lsenerits yr rcecruiting target dusters
The project used a target cluster business has
the basis for assessment. Alight industry
manufacturer investing $8 -$12 million, 80
employees would create community prosperity
of approximately:
80 direct quality jobs
Demand for 100+ indirect jobs
Annual economic impact $19.5 million
Approximately $200,000 in local taxes annually