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HomeMy WebLinkAbout2012/12/11 Additional Information Creating a Sustainable Economy December 11, 2012 Economic Development •Expand City marketing efforts to enhance revenues, improve business development, and attract people to live and work here •Build sustainable revenue sources to fund quality services (i.e. capture sales tax) •Identify and recruit new industries that provide quality employment opportunities •Advance key projects that will transform the City Expand Marketing Efforts •Launch Shop Chula Vista Now campaign to promote local businesses •Engage communities to inform and involve residents •Establish alliance with marketing/ communications professionals to advance Chula Vista initiatives •Enhance image through proactive marketing/communications activities Build revenue sources •Increase Sales Tax revenue by focusing on: –Improve sales tax capture –Increase business to business transactions •Generate local business prosperity and contribute to economic sustainability Identify and recruit new industries •Analysis underway to identify businesses or business “clusters” to recruit that would produce high-quality jobs Advance Key Projects •The City has made tremendous progress in long-term major development projects –Chula Vista Bayfront –Millenia –University Park and Research Center Chula Vista Bayfront •Transforms 550 acres of underused bayfront land –Resort, hotels and convention center –mixed-use development –over 200 acres of parks and open space •Coastal Commission Approval (Aug. 2012) •Financial consultant hired •Power plant demolition •H Street improvements Millenia •Well-planned, walkable urban center with a mix of residential, commercial, and public uses close to transportation •Groundbreaking 1Quarter st 2013 University Park and Research Center •Creating higher education opportunity in South County •Leverage partnerships to establish high tech research center University University Process University Outreach Initial DevelopmentUniversity First Land Land Offer Designate Entitlements Implementation Construction Graduating Delivery and Agreements Land for Class Agreements University • •• • •• • Academic 1993 Otay 2008 Otay •Recruitment SPA PlanGrading Spring 2013 Blue Ribbon Ranch Land –OLC Committee • • •• Research General Company Marketing Environmental Backbone • Development • Impact ReportInfrastructure Fall 2013 – BSO Land • • Housing Plan2008/2010 JPB JPB • Preliminary • • • Athletics General Plan Master Financial & Developers Demographic Studies University University Process Designate Land for University • 1993 Otay Ranch General Development Plan • General Plan University University University Process Designate Land Initial Implementation for University • • 1993 Otay Blue Ribbon Ranch Committee General • Development BSO Land Plan • Preliminary Financial • General Plan & Demographic Studies University BSO UNIVERSITY University University Process Land Offer Designate Land Initial Agreements for UniversityImplementation •• • Blue Ribbon 2008 Otay 1993 Otay CommitteeLand Ranch Company General • BSO Land Development • 2008/2010 Plan • Preliminary JPB • Financial & General Plan Demographic Studies University BSO UNIVERSITY OLC JPB University University Process Process LOA Land Offer Designate Land Initial Entitlements and Agreements for UniversityImplementation Accept Land • • • • Blue Ribbon 2008 Otay 1993 Otay Spring 2013 –OLC Committee Land Ranch • Company General Summer 2013 -JPB • BSO Land Development • 2008/2010 Plan • Preliminary JPB • Financial & General Plan Demographic Studies University 30 UNIVERSITY ac UNIVERSITY 345 Acres University University Process University Process LOA Land Offer Designate Land Initial Entitlements Entitlements and Agreements for UniversityImplementation Accept Land • • • • • Blue Ribbon 2008 Otay SPA Plan 1993 Otay Spring 2013 –OLC Committee Land Ranch • • Company Environmental General Summer 2013 -JPB • BSO Land Impact Report Development • 2008/2010 Plan • Preliminary JPB • Financial & General Plan Demographic Studies University University Process First University Graduating OutreachDevelopmentConstruction Class • •• Academic RecruitmentGrading • •• Research MarketingBackbone Infrastructure • Housing • Athletics Exclusive Negotiation Agreement Need for Master Developer to assist in planning and development of the UPRC • HomeFedis uniquely qualified • Significant landowner • Owns adjacent Village 9 land • Interests are closely aligned with City’s • Visited and participated in campus tours and conferences • Highly transparent company • ENA would provide: • 90 days to explore and negotiate the terms and conditions of a Master Development Agreement • Define roles, responsibilities and compensation for Master Developer and City • Key terms to be negotiated: • Creation of special purpose entity to oversee project • Timing and terms of conveyance of University property • Sources and terms of financing • Developer responsibility for obtaining entitlements • Developer compensation • Assurance of Developer Performance • Financial assistance or development incentives from City • Limited terms for assignment of rights • Operating and/or use covenants • Can be extended for up to two 90-day periods • Appropriation of Department of Energy Grant Funds •$972,000 DOE grant for the environmental, sustainable energy and initial planning and entitlements for the University awarded in 2010 •Appropriating funds to: Complete initial public and energy infrastructure designs • Develop sustainable design and development guidelines • Create necessary planning and environmental documents for entitlement • and development Two Party Agreement for Preparation of Environmental Impact Report •Request for Proposal sent to 25 firms (8 proposals received) •Interviewed top 5 and ranked based on: Experience; • Quality of management team; • Capacity to perform the work; • Project understanding; • Proposal quality and clarity; • Local experience; and • Billing rates. • DSD and Selection Committee selected Helix Environmental • Planning Total contract cost of $534,430 • Staff Recommendation •Council adopt the resolutions