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HomeMy WebLinkAbout2012/01/24 Special Orders of the Day - Activation Program, Port Waterfront Port Waterfront Activation Program Brandy Christian VP, Strategy & Business Development January 24, 2012 1 1 Waterfront Activation Program of events and • interactive opportunities to bring people to the tidelands Opportunity to bring energy • and enliven the waterfront(s) Catalyst for economic • development Key element of our vision of • a world class port 2 Dual Approach to Activation Business ImpactCommunity Involvement PromotionsBay-wide events AdvertisingAll member city waterfronts Port Sponsored Events:Showcase Big Bay Boom Parks and amenities Parade of Lights Ecotourism/environmental Big Bay Festival of Sail Working Waterfront Big Bay Whale Days Big Bay Balloon Parade 3 Even Re-ting San Diego Bay The Means Port-sponsored events • Port-produced events • Guest events • Businesses that activate • The Methods Partner with stakeholders on approach & events • Leverage existing events • Produce pilot events • Strategically evaluate new opportunities • 4 Port-produced Events Potential Events Bay-wide/multiple location event:  Big Bay Boot Camp –May 2012  Big Bay Ballroom –Fall 2012  Cyclovia –Fall 2012  Kinetic Sculpture Regatta –Spring 2013  Single location events:  Chula Vista  •Chula Vista Nature Center Earth Month – April 2012 •Big Bay Night Market –Summer 2012 5 New Event Sponsorship Model •Two proposed sponsorship types: •Promotional-Revenue Generating Events Investment •Generate Return on to Port, tenants and region •Evaluation criteria include hotel room nights and projected business impact •Opportunity for out-of-cycle events to be considered •Community Events Involvement •Generate Return on in the form of visitors to San Diego Bay •Annual application and awards cycle •New events encouraged through waiver of park/facility fees •Staff recommendations to Board of Port Commissioners in February 2012 6 Questions & Comments 7 Big Bay Boot Camp  San Diego Bay Night Market  SummerPier on Broadway  Big Bay Ballroom  Cyclovia San Diego Bay  Port 50Anniversary th  Kinetic Sculpture Regatta  Random Acts (of Culture)  Working Waterfront Festival  Big Bay Floating Market  Carnival  Arts all Night  Even Re-ting San Diego Bay 8 8