HomeMy WebLinkAbout2013/09/17 Item 12 PresentationHdLA CITY OF CHULA VISTA
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Chula Vista Economic Development
Authorized current analysis in November 2012
Previous efforts
Comprehensive Economic Development Strategy -
2003
General Plan - Economic Development Element -
2005
rrvjecz rurpose
The purpose of the Chula Vista Business Cluster
Analysis was to assess the City's:
Identify "best fit" business clusters,
2 Readiness for recruitment of new businesses
to attract and expand quality jobs, and
3. Provide recommendations for positioning,
marketing, and business recruitment.
Project Team
401 n__I_ 0--
101, 06
All PLIE[
ECONOMICS
fil '00
AU5TFN CON5ULTI NG
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Three key tasks:
Industry Clusters Analysis, conducted by
Applied Economics, Chabin Concepts and
RO 1;
�o Competitive Location Assessment, conducted
by Austin Consulting and Keyser Marston
Associates;
Go -to- Market Strategy, prepared by Chabin
Concepts with support from Team.
••••••
l Advanced Precision Mfg
Industry Opportunities
Additive Mfg - $3.1 billion industry —
application from automotive /aerospace to
medical device and consumer products —
technology to create bones and soft tissue
for surgical procedures.
51,-4021
Mcilhnig Machine fetters, C4watars, and Tenders, Metal
8
NA
Cuttinig. Ruhchirrkg, and prem MaehireSelbet!k.
5i. 1
Operahrrs, and Terwiers, hle4l ard' P;;tic
6$L
U',4Fj
514023
t.Lrudlhgand C]Lawing h14uNme setters, Opuatars, arm
6%
G.?b
51 -9198
Helpers- -production War kers
5%
0.65
51 -1011
First- Lind$urmc rr cwr ofFrMurtinn and Op".31irq
4%
a. 75
51 -4121
`Atelders, Cuuers, Sukilerem, and Brazers
4%
Q.£3
51 -4XZI
tnsprctom, T- rzterk 5arwi. 52rnplers, acrd Weighers
4%
1. 14
49-# 1]
brlaiRkegarLcR anal Aepair Workers, General
3%
G.41
53 -7061
t.abo ema —rrrk FreigfiL,, Stacy, and Wilerial Movers, Hand
3%
0.77
41 -4017
Sales Rcprt.-wntatiw5, WhKgewlk, arA NUnij 3rthrrsrq
11%
04D
49 -904,1
Fndustrial Mathwrsery Meclhanics
3%
0.40
53 -70%1
tndustrW Truck a rrd Tractor Opersenrs
3%
C.5€
43. 71
5hip0w Rpcervirlff, and Traffic r`4
2%
1.G3
51 -4091
MultiVe M KIkine dual Setters. CVeratom. and Tenders:
2%
G.52
53-707]
Crane andTcrwcr Qiwratws
2%
4.347
51 -7+747
Teary Assemlbler6
2%
0.84
.53 -4191
Heat, Trt�awgEgnr ,}ArvirrSettw % Opera "tcl&.arid
395
12.45
Advanced
Precision
Manufacturing
Avg Wages
Precision $42,300
Aerospace $125,800
corporate vocation Hssessment
Market Access
Strength
Deal Estate
Current Weakness (shovel - ready) I potential Strength
Utilities
Neutral
Transportation
Strength I Neutral (pote ntia I west/cross town co ngestion)
Workforce
Strength }Weakness (flack of documentation)
Business Climate
Neutral
Sustainable Practices
Strength
Risk Management
Strength
Business Costs
Neutral (impact fee concern)
Incentives
Neutral (loss of Enterprise Zones)
Quality of Fife
Strength
Readiness
Weakness
Overall Ranking
Neutral
Go -To- Market Strategy
The core of the project — tactical approaches to
business retention, expansion, attraction and
prospecting:
Messaging
Prospecting
Outbound
Inbound
Earned Media
racKaging
Quality collateral and marketing materials and
tools are needed:
Marketing
4, AVWUM
Map Collateral Brochures T, ' -r
Working Map
Business Cases
Labor Force
Website
Flan Street
MAY 1til;
I ud•rE ri i1 al-od {
Site Investigation Data Guide
-Undo t
Manor
••
Message: Our Locadon, Your Success
Proof Points
r Chula Vista's proximity to Mexico and their growing industry clusters; a bi-
national location and international gateway,
Availability of affordable land and buildings in combination vvith lifestyle
amenities,
• Heavily traveled goods movement along Interstate 5 Corridor;
entraI proximity to major educational and regional advanced training centers
provides access to graduates from UCSD, SDSU, U D, Paint Loma
Nazarene and Baja Schools,
0. Presence of a multinational residence base.
Message; Quality Location, Unique Developmem OppotiunNes
Proof Points:
� -
Key
Messages
Vision-oriented and sophisticated Leadership with the ability to navigate state
and federal regUlatory agencies (Coastal Commission) to achieve change
and results:
• United Technologies Aerospace Systems, a leading aerospace company and
foundation for advanced manufacturing cluster;
• Largest planned University Park & Innovation District in the region',
The Olympic Training Center (only one of three in the nation) provides anchor
to the convergence of health, weIIn ess, tourism, recrea ho n and sports cluster;
• Continued creation and enhancement of "24/7" environments for "live %varic J1
play'"
`- Business Expansion &Attraction Tactics
Direct Marketing
Bi- National Collaborative Marketing
TeamCalifornia Venue Marketing
Relationship Marketing —Site Selectors and
Broker Community
5. Linked In Group Marketing
Lsenerits yr rcecruiting target dusters
The project used a target cluster business has
the basis for assessment. Alight industry
manufacturer investing $8 -$12 million, 80
employees would create community prosperity
of approximately:
Demand for 100+ indirect jobs
Annual economic impact $19.5 million
Approximately $200,000 in local taxes annually
"creating and implementing competitive advantage"
Real estate readiness for target industries as well as
protecting and preserving business park and industrial land
use designations;
Ensure a permitting process, fee structure and incentive
policy that is competitive in the region;
Become a key player in Cali-Baja Mega-Region Initiative and
with CONNECT;
Strengthen Chula Vista's unique bi- national position by
building cross - border partnerships;
Package Chula Vista's value proposition to specific target
clusters; and
Implement focused recruitment around industry clusters
and opportunity sites.
Work Plan Goals Initiatives & Tasks
Work Plan Goals,, Initiatives and Tasks
Return to Council within 90 Days
Detailed Action Plan
Costs of Implementation
>
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