HomeMy WebLinkAboutDRC 1991-37 i
RESOLUTION NO. DRC-91-37
RESOLUTION OF THE CPTY OF CHULA VISTA PLANNING
COMMISSION DENYING AN APPEAL OF THE DESIGN REVIEW
COMMITTEE DECISION TO CONDITIONALLY APPROVE A POLE
SIGN AT 619 BROADWAY
WHEREAS, a duly verified appeal form was filed with the Planning Department of the
City of Chula Vista on 7anuary 23, 1991, by the McDonalds Corporation, and
WHEREAS, said appeal requested that the condition imposed by the Design Review '
Committee requiring a reduction of the overall pole sign height to 25 ft. and modification of the
sign design to incorporate the restaurant corporate logo arches within the sign cabinet frame be
deleted, and
WHEREAS, the Planning Commission set the dme and place for a hearing on said
conditional use permit application and notice of said hearing, together with its purpose, was
given by its publicaflon in a newspaper of general circulation in the city and its mailing to
property owners within 300 feet of the exterior boundaries of the property at least ten days prior
to the hearing, and
WHEREAS, the hearing was held at the time and place as advertised, namely 7:00 p.m.,
March 27, 1991, in the Council Chambers, 276 Fourth Avenue, before the Planning Commission
and said hearing was thereafter closed, and
WHEREAS, the project is exempt from environmental review as a Class 11(a)
exemption.
NOW, THEREFORE, BE IT RESOLVED THAT THE PLANNING COMMISSION
finds as follows:
1. The Chula Vista Design Manual that the signs should be compatible with the
nature, character of the locale.
The proposed sign as proposed would be significantly higher than any other sign
within the immediate vicinity.
2. Good townscape requires signs manifest artistic order avoiding offensive and
obtrusive signs.
The majority of the signs within the immediate vicinity are 12-20 ft. in height and
well integrated into a sign frame. The proposed sign, in addition to be higher,
contains a disjointed sign composition and a predominant logo advertising
component contrary to the established intent of a business identification sign.
3. Property owners shall place considerable emphasis on color, size, shape texture,
materials and character.
The proposed sign configuration does not contain a unified shape and hierarchy
of sign elements. The proposed sign's logo, advertising and business
identification are not only different in shape, but are in reverse order. Logo and
advertising should be a subordinate feature of the main identification sign.
BE IT FURTHER RESOLVED THAT a copy of this resolution be transmitted to the City Clerk.
BE TT FURTHER RESOLVED THAT THE PLANNING COMMISSION hereby denies
the requested appeal by a vote of 6-0 (Commissioner Tugenberg absent), and approves by a vote
of 5-1 (Commissioner Decker voting against; Commissioner Tugenberg absent) a 25' high
freestanding pole sign as modified by staff and approved by the Design Review Committee, the
27th day of March, 1991.
tiL~c
Susan Fuller, Vice Chair f
ATTEST:
A~ ~,~E~~z-~~.~,
Nancy ipley, ' ecretary
(DRC-91-3'n