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HomeMy WebLinkAboutReso 1998-18932 RESOLUTION NO. 18932 (AGENCY RESOLUTION NO. 1575) RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA ADOPTING DOWNTOWN VISION STATEMENT AND FOUR FOCUS PROJECTS AS HIGH PRIORITY FOR TOWN CENTRE I AS PROPOSED BY THE DOWNTOWN BUSINESS ASSOCIATION, APPROVING THE CONCEPT OF RETAINING BUSINESS RECRUITMENT CONSULTANT AND DIRECTING STAFF TO SUBMIT FUNDING REQUEST IN THE FY 98-99 REDEVELOPMENT AGENCY BUDGET, AND DIRECTING STAFF TO PREPARE APPROPRIATE REQUESTS FOR PROPOSALS WHEREAS, the Downtown Business Association co~sponsored the "Community Tune" Program for the Chula Vista Downtown which included Roundtable discussions to develop a "Vision" for the Downtown; and WHEREAS, the Downtown Business Association's Board of Directors reviewed and evaluated the Roundtable discussions and voted to submit a "Vision" statement and recommendations for the implementation of the "Vision" for City Council and Redevelopment Agency consideration; and WHEREAS, the Town Centre Project Area Committee voted to support the Downtown Business Association's recommendation to the City Council and Redevelopment Agency; and, WHEREAS, the City Council and the Redevelopment Agency are committed to the Redevelopment of Town Centre I and supported the development of a "Vision" for the Town Centre I Redevelopment Project Area; and WHEREAS, the City Council and the Redevelopment Agency have reviewed the Downtown Business Association's proposed "Vision" statement and recommendations for the implementation of the "Vision" which is consistent with the Town Centre I Five Year Implementation Plan and shall assist in the elimination of blight as stated in said plan. NOW, THEREFORE, BE IT RESOLVED the City Council and Redevelopment Agency of the City of Chula Vista do hereby: 1. Adopts the "Vision" statement for the Downtown as proposed by the Downtown Business Association and attached as Exhibit A; and 2. Adopts four focus projects as high priority for Town Centre I as proposed by the Downtown Business Association and attached as Exhibit B; and 3. Approves the concept of a business recruitment consultant to prepare a Marketing Trend and Void Analysis for Subarea 1 of Town Centre I and to implement a Business Recruitment Program in Subarea 1 of Town Centre I during the 1998 calendar year with a focus on currently vacant buildings, and directs staff to prepare a request for proposal for said program and to include a funding request in the FY 98-99 Redevelopment budget; Resolution 18932 Page 2 4. Directs staff to prepare a Request for Proposal for an overall Downtown Master Plan (Subareas 1, 2, and 3) in coordination with Recommendation numbers 1, 2, and 3. Presented by Approved as to form by Resolution 18932 Page 3 EXHIBIT A Downtown VISION Statement Establish Downtown as the Business, Entertainment and Social Center-point of the Community I Downtown Management Downtown Business Association (DBA) Via Main Street Concept Full-time Town Manager Coordination & Maintenance of Area and Programs Resolution 18932 Page 4 EXHIBIT B (excerpt from) TOWN CENTRE I REDEVELOPMENT PROJECT AREA FiVE YEAR iMPLEMENTATION PROGRAM IV. PROGRAMS, PROJECTS AND EXPENDITURES PROPOSED FOR THE NEXT FIVE YEARS Major programs proposed over the next five years and estimated total expenditures are described below. Specific projects may be listed under each program. These serve as examples of projects which may be undertaken by the Agency. However, other projects which meet the program requirements may also be pursued. The costs described are based upon anticipated tax increment cash flow over the next five years net of debt service and administrative costs. 1. Redevelopment of Third/Alvarado Site Continue to focus on the redevelopment of 2.4 acres of property conveyed to the Sweetwater Union High School District located at the northeast corner of Third Avenue and Alvarado Street. The Agency purchased several small lots which were underdeveloped with limited mixed uses. These lots are currently vacant and have been consolidated to form a larger parcel which is available for higher intensity commercial development. This action is anticipated to create employment opportunities in the Downtown, to provide a major customer base for vicinity merchants and service providers, and to increase property tax revenues and to create a catalyst in upgrading local rental/lease rates. Staff and consultant costs are estimated at $50,000 over the next 5 years. An additional amount may be necessary to participate in public infrastructure improvements, studies, and environmental review (estimated $125,000,00). 2. Vicinity of H Street/Third Avenue Consolidation of smal~ parcels and coordination of the redevetopment of under-utilized properties in the vicinity of the South County Municipal and Superior Court Complex. The Agency currently owns approximately .5 acres (4 small lots) of property located at the north west corner of Third Avenue and H Street. It is anticipated that these parcels will be consolidated and cleared for redevelopment with higher intensity land use or uses. In addition, adjacent commercial property owners will be encouraged to participate in the Agency's project and upgrade their property's. There are several small parcels that are located along Third Avenue in the vicinity of H Street that are developed with residential units and have been converted to commercial offices. Redevelopment of these units will be encouraged. Staff time and consultant costs over the next 5 years are estimated at ~138,000. Resolution 18932 Page 5 FOCUS PROJECT 3. Downtown Business Association/Promotions/and Marketing Agency staff will continue to guide and assist the local merchant's association, (Downtown Business Association) DBA, in implementing the Main Street Program concept of managing the commercial downtown area to strengthen and support the economic viability of the Chula Vista Downtown. The Downtown Business Association will endeavor to develop and coordinate major promotional events to attract local residents, to establish an expanded customer base by drawing residents from the subregion, and to recruit viable new businesses to strengthen the Downtown's business climate. The Downtown Business Association organizes and administers promotional events and implements strategies to increase and maintain a healthy customer base, and develops relationships among the business owners. Agency staff will work with the Downtown Business Association to provide business education opportunities and development of financial resources for the mutual benefit of the Town Centre redevelopmerit effort. Staff time, consultants fees and promotional assistance for the next 5 years is estimated at 860,000. 4. Capital Improvements Identification, plan development, and implementation of capital improvements where public facilities, including utility services, are undersized for areas transitioning to more intensive land use development. As capital projects are identified and become necessary to implement the Plan's goals and objectives they will be introduced with cost estimates to the city/Agency. 5. Public Parking Facilities Upgrade substandard public parking lots by adding and improving night lighting and installing landscaping to create a safe and inviting environment for Downtown patrons. Additional land may be needed to be acquired to create adequate public parking facilities for the Project Area. In addition to parking improvements, an analysis of the Parking District, meters, and enforcement will be conducted. Alternatives to resolve current parking issues will be presented to the public, the local business association and the Council/Agency. The Downtown Parking District is located within the Town Centre Redevelopment Project Area. Currently, the District includes approximately 1000 public parking spaces. About half of those spaces are located within public parking lots. Several of the existing parking lots (lots 1,3,4,5,6 and 7) are older and have limited lighting and landscaping. It is anticipated that several of the lots will be upgraded within the next five years to Resolution 18932 Page 6 improve the business environment of the Downtown commercial area. The cost will most likely be shared by the Parking District and In-lieu Parking funds with assistance or loans from the Redevelopment Agency. City and Agency staff will institute a Courtesy Parking Program on a temporary basis in the Downtown Parking District to create a friendlier approach to parking citations. A survey and a financial analysis of the program will be conducted and submitted to the Council/Agency with other alternative solutions to the parking issues in the Downtown. Staff time and cost of upgrading parking lots within the next 5 years is estimated at $ 713,000. Staff time and cost of the Courtesy Parking Citation Program is estimated at $200,000. FOCUS PROJECT 6. Joint Public/Private Programs Development of programs such as: 1 ) demonstration exterior renovation project, 2) Downtown banner project, 3) commercial rehabilitation loan program, 4) encourage the redevelopment of properties such as those located at the corners of E Street/ Third Avenue and substandard structures at various locations throughout the project area, and other similar type of projects that will have joint public and private participation which will benefit the Project Area both physically and economically. Costs for these types of activities would vary depending on the extent of the effort and degree of Agency participation. Staff and consultant cost at this time is estimated to be $100,000 with additional costs for project implementation. 7. Amendment of the Redevelopment Plan Staff will process an amendment to the town Centre I Redevelopment Plan. The proposed amendment to the town Centre I Redevelopment Plan would encompass the following: · Establish a new 12-year time period within which the Agency may commence eminent domain activities within the Project Area, · Extend by approximately 2Y2 years, the time frame within which the Agency may incur indebtedness on behalf of the Project, from July 6, 2001 to January 1,2004, · Extend the effectiveness of the Redevelopment Plan from July 6, 2001 to July 6, 2016, · Extend the Agency's time frame to collect tax increment revenue from July 6, 2011 to July 6, 2026, and · As necessary, modify the tax increment revenue and bonded debt financial limit and Resolution 18932 Page 7 update other provisions of the Redevelopment Plan. This activity will provide the tools to assist in the elimination of blighting influences and help attract new development to the area. Estimated staff cost for this activity is ~80,000 in consultant costs and 940,000 in staff costs when combined with the Bayfront Redevelopment Plan Amendment. FOCUS PROJECT 8. Marketing Analysis/Cluster Recruitment By the early 1990's the Town Centre I Redevelopment Project reached a development plateau and the business environment has been fairly stable since that time. Recently, the area has experienced an increase in commercial vacancies. To prevent the continuation of this downward trend and to renew the vitality of the downtown, it is recommended that the Redevelopment Agency retain a retail recruitment consultant to prepare a marketing trend analysis and to implement a cluster recruitment program for the area. Staff time and consultant services are estimated at $80,000. FOCUS PROJECT 9. Leader Building Redevelopment The Leader Building located at 221 Third Avenue has been vacant for a number of years. The owner of the property also owns an adjacent, vacant building and parking lot. The owner has indicated that he may be interested in redevelopment of the properties and staff is working with the owner to obtain letters of interest from potential developers. It is estimated that approximately $50,000 is needed to bring the Leader Building up to code and about $150,000 will be needed to update the building. Staff recommends that $50,000 be appropriated to be available for development incentive and negotiations. Staff time and development incentives is estimated at $75,000. Resolution 18932 Page 8 PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula Vista, California, this 17th day of March, 1998, by the following vote: AYES: Councilmembers: Moot, Padilia, Rindone, Salas and Horton NAYES: Councilmembers: None ABSENT: Councilmembers: None ABSTAIN: Councilmembers: None ShirleyrH'H'H~ton, Mayor ATTEST: Beverly ATAuth~let, City Clerk · STATE OF CALIFORNIA ) COUNTY OF SAN DIEGO ) CITY OF CHULA VISTA ) I, Beverly A. Authelet, City Clerk of the City of Chula Vista, California, do hereby certify that the foregoing Resolution No. 18932 was duly passed, approved, and adopted by the City Council at a regular meeting of the Chula Vista City Council held on the 17th day of March, 1998. Executed this 17th day of March, 1998. Beve~thel;t, City Clerk