HomeMy WebLinkAbout2013/03/12 Agenda``/~ i
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CITY OF
CHULA VISTA
Cheryl Cox, Mayor
Pamela Bensoussan, Councilmember James D. Sandoval, City Manager
Patricia Aguilar, Councilmember Glen R. Googins, City Attorney
Rudy Ramirez, Councilmember Donna R. Norris, City Clerk
Mary Salas, Councilmember
Notice is hereby given that the Mayor of the City of Chula Vista has called and will convene a
Special Meeting of the City Council on Tuesday, March 12, 2013 at 6:00 p.m. in the Council
Chambers, located at 276 Fourth Avenue, Chula Vista, California, for the purpose of providing the
State of the City Address
MAYOR CHERYL COX
STATE OF THE CITY ADDRESS
March 12, 2013
6:00 p.m.
WELCOMING REMARKS
INVOCATION
PLEDGE OF ALLEGIANCE TO THE FLAG
NATIONAL ANTHEM
INTRODUCTION
STATE OF THE CITY ADDRESS BY MAYOR CHERYL COX
ADJOURNMENT
Council Chambers
City Hall -Building 100
276 Fourth Avenue
In compliance with the
AMERICANS WITH DISABILITIES ACT
The Ciry of Chula Vista requests individuals who require special accommodations to access, attend,
and/or participate in a Ciry meeting, activity, or service, contact the Ciry Clerk's Office at (6L9)
691-5041 (California Relay Service is available for the hearing impaired by dialing 711) at least
forty-eight hours in advance of the meeting.
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CHULA VISTA
..OFFICE OE TH E,M.4YOft
State of the City Address, 7th Annual
Tuesday, March 12, 2013
Chula Vista City Council Chambers
WELCOME TO NEW COUNCIL
Twenty-twelve came to a close with the swearing in of Councilmembers Bensoussan and Salas
Your elections mark the first time in city history that all but one council seat are filled by
women.
Congratulations for your individual victories and your commitment to our residents. You have
already brought civility and good governance to this council -governing that balances the input
of our constituency and the overarching responsibility to do what you believe is in the city's best
interests.
Pamela, 1 admire your professionalism and strength. You consistently preserved your integrity in
both your campaigns, in your first term, and now in the well-earned position of Deputy Mayor.
Mary, welcome back to City Hall. Your experience as a former councilmember and your time as
a state assemblymember will be valuable as we work together on fiscally responsible decisions
that will help strengthen our city.
I'd like to kick off this evening's State of the City message by making a little noise
-- Video Plays -
What a sight!
SUCCESS ON THE BAYFRONT
The implosion of the South Bay Power Plant is likely the single most dramatic example of
progress on our waterfront.
But, the removal of the power plant would not have been possible without the California Coastal
Commission's record-setting approval of the Chula V ista Bayfront Master Plan last August.
A decades-long planning process built collaboration and broad consensus, resulting in a plan that
withstood last minute attempts to derail it and took only 64 minutes to receive unanimous
approval by Coastal Commissioners who applauded the plan's vision and environmental
protections.
7`h Annual State of the Czry Adai~ess, ~Llayor Cheryl Cox, Czty of Chula Vista
This is a tribute to the thousands of hours that your staff, Mr. City Manager, invested with staff
from the Port of San Diego and members of our community in this extraordinary success.
In the coming months, a portion of the power plant will be immortalized in a sculpture by local
artist Michael Leaf, complete with the original plaque that commemorated the Plant's opening in
1961. This piece of public art will serve both as a memory of the past and inspiration for a clean,
healthy future for our portion of San Diego Bay.
Many people are anxious to see bayfront construction begin arid parks be built. I am, too. So the
obvious question is: What's next?
Last month the City Council approved the purchase of a building on Say Boulevard that will be
leased for the next couple of years, returning revenue that will help fund a new fire station close
to the residential area planned by Pacifica Companies.
Work continues on plans to demolish the 50-year old substation which currently lies north of the
Power Plant, and construct a new substation further south of its current location. This has been a
priority since 2004, when the City and SDG&E began negotiating terms for its relocation.
The substation's relocation will ensure reliable and efficient delivery of energy to residents and
businesses throughout South County and allow for full implementation of the Bayfront Master
Plan.
Now that its relocation is approved by the California Coastal Commission through the Bayfront
Master Plan, the next step in the process is approval by the California Public Utilities
Commission.
To see the impact the relocated substation will have for our bayfront, I encourage you to drive to
the end of L Street or take your bike along the Bayshore Bikeway. The power plant is
disappearing fast, making the substation appear bigger than ever.
As you look out onto that almost bare space and appreciate a view not seen for decades, you will
see how the area will benefit without the towers and transmission lines. You will see how we can
improve the environment, create jobs and increase recreational access for thousands in our
region.
For the next 10 months, Porr of San Diego and City staff will work with experts on bayfront
market and financial studies, efficient options for public infrastructure, and design and
development guidelines to attract developers and investors.
According to Port Commission Chair Ann Moore, the Port is preparing a Request for
Qualifications to recruit a pool of capable master plan developers. This time next year, top
candidates will participate in Requests for Proposal for the award of committing to paper the
vision of our bayfront.
I'll admit I erred last year when I said that H Street would be opened to Marina Parkway in 2012.
Th Annual State of the .City Address, Mayor Cheryl Coz, Crty of Chula Vista Z
This project may seem small in comparison to future plans, but it is important. H Street's view
corridor stretches from the mountains to what will eventually become the front door to our
bayfront.
So, I am pleased to report that Chair Moore assured me that construction will begin this year.
Pacifica Companies, the builder of condominiums and commercial property near J Street and
Marina Parkway is moving forward with construction plans. With cooperation from both City
and Port staff over the next couple years, Pacifica will likely be the first builder in action with
projections to break ground in 20]5.
As a mayor who has been tied personally and professionally to the bayfront for decades, I want
to thank the residents and business people who supported the bayfront plan though its approval.
Your comments, signatures and letters of support helped push the plan through and helped
establish a future for aworld-class destination our region deserves.
1 wanted to begin tonight with the bayfront because of the great promise it holds forour city, and
I believe this will be a year of promise for Chula Vista.
RESPONSIBLE PLANNING AND ECONOMIC GROWTH
You know, we can create a prosperous future for Chula Vista, provided we stay focused on
financial responsibility.
Last year, the Sacramento Bee reported that Chula Vista was at the top of a list of California
cities that had the highest cuts to personnel as a percentage of its former workforce. It is true.
Some very tough decisions were made since the financial crisis -decisions that kept our city
solvent- and, in many ways led to our reinventing a new future.
City finances are slowly improving. Our Finance Director summed it up accurately when she
told me, "We are working to build a strong financial infrastructure which will place Chula Vista
in a competitive position as it moves forward:"
Chula Vistans, last year I said we had one more year of painful belt tightening. We got through
it 2012 was the first time I felt the burden of our financial problems begin to lift, ever so
slightly.
I say this knowing that the economy has its ups and downs. in the "up" economy, earnings
seemed unstoppable, and yet, as I entered office our reserves had dropped by $22 Million the
previous four years to less than four percent, 1 knew that my priority had to be to steward the city
onto the path to fiscal health.
I am more optimistic today based on the progress we made and the opportunities ahead of us. 1
see myjob now as leading Chula Vista into a successful period of responsible planning and
economic growth.
7`" Annual Slate of the City Address, Mayor Cheryl Cox, City of Chula Vista
We are building a savings account so that should the economy dip again, hundreds of valuable
employees will not be laid off, and so that staff can continue to maintain public service levels .
with adequate resources.
in 2013, we can begin looking beyond budgets that were hammered by massive cuts, but only if
we keep watchful eyes on spending decisions.
To me; there were examples of unchecked spending decisions last year similar to those that
exacerbated troubles at City Hall when the economy tanked.
The split votes to merge Recreation and Library Departments, fund library hours and put district
elections and independent legislative counsel on the ballot, did not undergo fiscal analysis; which
would have pointed out ongoing, unplanned annual expenses of hundreds of thousands of dollars
year after year.
The fact is these decisions could have waited until our finances were more stable.
i don't know how to be any clearer. We can argue whether running a city is like running a
business, but one thing is certain -every decision made on this dais is tied to a dollar.
We should want decisions that position us to tackle future challenges and to take advantage of
opportunities when they arise, and not spend on ideas that appear good in concept without first
defining the financial consequences of our actions.
My agenda concerning our finances is to create an effective financial .Standard Operating
Procedure that will protect our city against the struggles and setbacks endured in the past.
Every agenda item proposed by staff has a fiscal impact tied to it, so it is time the Council abide
by the same rules by committing to fiscal analysis for all council proposals.
To help safeguard future budgets, 1 asked the City Manager to institutionalize standards and
procedures to prioritize and determine the affordability and return on investment from proposals
initiated by the Mayor and Council.
Soon, he will submit a City Council fiscal analysis policy for our consideration because we have
the chance to make important gains in the coming years.
Last year, 1 challenged my colleagues to help move the city's reserves to at least 10 percent by
December 2014. Tonight I am upping the ante.
If we embrace fiscal analysis and avoid budgetary missteps, our city could have 1 1 percent or
slightly higher reserves by the end of 2014 -well on our way to the Council-supported 15
percent goal.:.
Meeting the goal of higher reserves will allow us to seek a higher bond rating, it signals to
prospective investors that we are awell-managed and fiscally prudent City and it helps spurjob
creation.
7`h Att~nual State of the Czty Address, Mayor Cheryl Cox, Ciry of Chula Vista .
It is all connected and we should not lose sight of that as we move forward
Our region's leading experts agree that our economy is getting better, with exceptions of
potential decisions made at the state and federal levels that can have disastrous impacts on a local
economy.
Need I say more than we owe it to our residents to be a local government that encourages and
maintains a secure environment that is attractive to business owners and investors.
We owe it to our employees, and we owe it to the city's future on the bayfront and university to
demonstrate our dedication to financial sustainability as we work to establish more middle and
high paying jobs closer to home.
JOB CREATION, ECONOMIC DEVELOPMENT and CAPTURING TAX REVENUE
Perhaps you saw the sign outside the police department recently that read "we're hiring police
officers."
That message alone,. "we're hiring" is energizing. The Police Chief and staff from the Human
Resources Department are actively working to f ll vacant positions, and add additional officers in
positions that are currently funded.
As a resident of one of San Diego County's safest cities, 1 am pleased to see hiring at the police
department, but the reality remains that Chula Vista continues to lag in two important areas: job
creation in the private sector and revenue captured from local spending.
However, there are bright spots in our economy consistent with forecasts for modest regional
improvement.
Chula Vista's distressed housing market is now more stable with a 76 percent decrease in loan
defaults and a 49 percent decrease in bank-owned properties.
Housing prices have also stabilized, rising more than 15 percent in the past year to a median
price of $345,000.
Home sales and housing options are anticipated to expand in 2013 with the solid experience of
the McMillin Companies, JPB Development, Baldwin & Sons and the Otay Land Company.
Additionally, the value of issued building permits has increased approximately 28 percent over
the past year to $216 Million in 20] 2.
In transportation, SR-125 tolls were lowered by up to 40 percent last June, resulting in vehicle
trips that increased 22 percent, and achieved a record high of over 40,000 trips on March I st.
What's exciting for Chula Vista is that "local trips" are up 46 percent over the same period last
year. That means fewer cars using surface streets to reach the 805.
7`h Annual State of The Clty Address, Mayor Cheryl Cox, Czty of Chula Vista 5
We continue to develop award-winning programs that improve citywide energy efficiency, divert
waste, increase urban greening and plan for cleaner, more efficient communities.
With respect to business, last September, Chula Vista expanded its enterprise zones to include
700 more business locations.
Overall, our enterprise zones allowed businesses to save more than $22 Million in state tax
credits and hire nearly 1,400 workers who were hit hardest by unemployment, and plans are in
place to expand again this year and early 2014 to add another 500 business locations.
Last year, Chula Vista added a variety of new retailers and realized a small but positive gain in
employment.
Next year should be a continuing story of improvement, especially with SeaWorld's investment
in transforming the former Knott's Soak City into Aquatica.
This destination will meet the quality standards of SeaWorld's national entertainment venues,
and they're hiring.
On March 23`d from 10 a.m. tot p.m. the Aquatica job fair will be held at the Chula Vista Civic
Library.
SeaWorld president John Reilly told me that at every level throughout the acquisition, our staff
was professional, accommodating and timely in their responses to help the company efficiently
complete its transaction. SeaWorld's presence means that Chula Vista will be marketed'across
multiple tourism platforms, adding to our city's opportunities for broad exposure.
SeaWorld, you chose well when you chose Chula Vista.
San Ysidro Health Center chose well in its decision to close escrow on multi-story office space
for its new Chula Vista Community Health Center -adding to our mix of outstanding medical
providers.
And St. Paul's Homes chose well when opening its PACE program, helping underserved seniors
continue to live in their homes and receive much-needed services.
In a complementary effort for senior care, our Housing Authority approved the issuance of $21
Million in tax exempt bonds to upgrade Congregational Towers to continue to provide quality
affordable housing to ]ow income seniors.
These are examples of investments that help make our city stronger, and we must "talk up"
Chula Vista if we are to capitalize on the opportunities our city has to offer.
To that end, the city manager invested in third party reseazch to help identify business sectors
that would best fit Chula V ista. The results will create a road map as we look to balance a mix of
housing with more jobs closer to home.
Th Annual State of the City. Address, Mayor Cheryl Cox, City of Chula Vista
In addition, the City stepped up efforts to look at strategies that support local businesses with the
launch of Shop Chula Vista Now. While still in its early stages, this effort aims to increase
exposure for local businesses and link customers with loyalty discounts.
If you know of a business owner who would like to participate, or get more information, visit
Shop Chula Vista Now dot com.
Chula Vista is at a positive, but fragile point in its recovery. We are still in a deficit compared to
the economy in the early part of the last decade, but we are making gains. Everything 1 just
touched on -more local spending, increased home sales and new business investment will
contribute to funding services over the next year.
EDUCATION
In a recent presentation by the Police Department to Council, Lieutenant Phil Collum quoted a
study thaYSaid, ifjust one more percent of the nation's students graduate from high school, that
would have a billion dollar positive impact on the national economy.
With a police chief who is committed to education and one of his lieutenants who quotes its
economic statistics, you know that our quality of life, jobs, the economy and safe neighborhoods
are inextricably tied to education.
1 introduced the theme of education in my State of the City Address a few years back because I
believe that education is the most valuable investment any community can make for future
employment. And, news from this year was proof positive.
Chula Vista received awell-earned opportunity through the award of the federal Promise
Neighborhoods grant to South Bay Community Services. The grant will implement a
community-led plan that will support academic excellence and college-bound aspirations for
children in the Castle Park neighborhood and help create over 100 new local jobs in 2013.
For likely the first time in our nation's history, Promise Neighborhoods in Chula Vista and six
other U.S. cities will track the educational lives of children in low-income neighborhoods from
cradle tocareer
Twenty-eight local government agencies, non-profit organizations, and businesses, including
Manpower, United Way of San Diego County, and the Parker Foundation, pledged over S33
Million in matching funds, making a total investment of more than $60 Million.
Over the past several years, my office has developed a close relationship with the Chula Vista
Elementary School District and its superintendent, Dr. Francisco Escobedo. Our local elementary
schools are better than ever.
For the first time since California launched its Academic Performance Index ranking, a1144
schools in the district surpassed the 800 API score benchmark. One fourth of its elementary
schools now exceed 900.
7`h Annual State of the City Address, Mayor Cheryl Cox, City of Chula Vista
To put this in context, this means that San Diego County's highest achieving elementary schools
are right here in Chula Vista. In fact, our top schools now exceed schools in Coronado, Poway
and San Marcos.
Dr. Escobedo's administrative team, principals, teachers and support staff are truly assets to our
community.
We are fortunate to have excellent schools and teachers in our middle and high schools, but we
cannot ignore the fact that about one in five students fails to graduate from high school here in
Chula Vista.
Now, this is better than the state average for public institutions, but you and I know that more
students should make it through high school graduation. Students should be the focus of school
district leadership if education is truly the number one priority.
People are attracted to Chula Vista for its safe neighborhoods, quality housing and excellent
schools. But, principals and teachers can't do it alone, so we must never become complacent -
more students need to graduate from high school with skill readiness for careers or college.
My Chief Service Officer, through our Graduation Works! campaign, elevated the conversation
of education with two community dialogues last year that hosted education, community and
business leaders in lively discussions about how community members can give struggling
students the tools, support and motivation needed to graduate from high school.
And now we are on pace to train, in both English and Spanish, 500 Graduation Coaches.
Coaches are adults who have taken a free class to learn about tools to have critical conversations
with young people in their lives to help them plan for successful high school graduation and
transition to college and career.
Since high school graduation is fundamentally linked to early grade-level reading, Chula Vista
joined the Campaign for Grade-Level Reading, a network of cities around the nation that is
committed to helping children read at grade level by the end of third grade.
In this campaign:
• More than 50 volunteers were recruited and trained this year to tutor struggling readers at
elementary schools through a program called Third Grade Reads;
• Over 2,000 books went home with children from 40 participating businesses that provided
book baskets in their lobbies or waiting rooms;
• The Chula Vista Public Library includes school readiness offerings for families; and
• The South Bay Family YMCA now offers academic academies during school breaks.
[f you are interested in learning more about these initiatives, please call or email my office.
On the higher education front, I believe there is merit in exploring ajoint-usepublic library on
Southwestern College's campus in conjunction with Southwestern's general obligation bond
improvements.
7`h Annual State of the Ciry Address, Mayor Cheryl Cox, Crty of Chula Vista. g
There are many steps to take before we will know what the possibilities are, but I am confident
our conversations will be constructive as Superintendent Dr. Melinda Nish has been a great
supporter of education in Chula Vista at all levels and remains a supporter of Chula Vista's
vision of becoming the home to California's next university.
UPDATE ON THE UNIVERSITY PARK AND RESEARCH CENTER
With respect to the university, just last month, the City Council unanimously approved Otay
Land Company's amendments to the General Plan and General Development Plan. This adds
another 50 acres to the university property that the city owns south of Hunte Parkway.
If the City's negotiations are successful with HomeFed, the parent company for the Otay Land
Company, we will have reached an agreement with HomeFed to be the master developer for the
University Park and Research Center.
I hope; at this time next year, to report on the acquisition of the final 160 acres that will complete
the 375-acres needed for the university - a project that will eventually host thousands of students
and create high paying jobs.
There are many in our community who are excited to introduce design elements for the
University Park and Research Center. But, like the plans for the bayfront, I ask that we put aside
for a moment the preconceptions of its design so that we can lay the foundation in order fo
concentrate on what can be built, what will function the best for the South Bay, and how the use
of this property will be integrated with the surrounding areas.
We should give ourselves the chance to have the best higher education and employment-
promoting project that we can, starting with ideas, testing them against the market, and
informing and engaging the public in conversations that bring our residents, investors, planners
and educators to mutually appreciated conclusions.
This is the same strategy that earned us victory with one o£the toughest regulatory bodies in
California with the bayfront master plan. No one gets everything they want, but we all get a
quality project that is marketable and benefits our region.
In many ways, this has been a year of measureable success. We saw it this year with land for the
university and on the bayfront, and we continue to inch forward here at City Hall as the economy
slowly improves.
Moving beyond pension reform, progress continues on streamlining bureaucracy and in building
a lean workforce of highly productive, accountable staff who provide excellent services.
Over the past several years, the staff began putting in place several business processes to
improve efficiency and effectiveness in the workplace.
The next phase comes this spring with a well thought out set of strategic goals and objectives,
along with management analysis of current service levels. Wheri used in budget deliberations,
these approaches will help advise where resources are most needed.
Th Annual State oflhe CilyAddress, Mayor Cheryl Cox, City of Chula Vista
To our employees, you are the backbone of city services. I know that you are no strangers to hard
work.
1 wanted to find a way to showcase your achievements during these challenging times. That's
why I introduced a summary of department accomplishments last year. in many ways, it is an
exemplary report of your productivity.
It is one way I can say thank you and commend your efforts to look at creative ways to fulfill our
commitment to Chula Vista's residents.
My message to you is the same for our residents -Chula Vista's outlook for this year is good.
The fact that I can say with more certainty that this will be a year of attracting new businesses
and adding jobs tells me that we are getting stronger.
The fact that our city's largest projects earned national and international attention indicates
momentum is building.
i believe this year will be one of the best years in a long time for Chula Vista and 1 look forward
to working with my colleagues, our staff and residents in making it so.
Thank you forjoining me this evening.
END
Th Annual State of the Ciry Address, Mayor Cheryl Cox, City of Chula Vista 10
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City of Chula Vista: General Summary of Department Accomplishments, 2012
Animal Care Facility
> Expanded the cattery in June 2012 by increasing capacity from 9 to 17 rooms with sufficient size to allow adopters to interact with
cats.
> Launched mobile Spay and Neuter shuttle, providing low-cost and no-cost services throughout service areas.
> Performed over 700 surgeries for the County in 2012 through a contract with the County of San Diego Animal Services to provide
Spay/Neuter services in County animal shelters. This pays for no-cost spay and neuter clinics for low income Chula Vista families.
Nearly 900 cats and dogs were spayed/neutered.
> Decreased feline intake by 16% over the past two years.
City Attorney
> Increased number of cases handled "in house' saving over $200,000 in outside attorney's fees.
> Provided legal support to all City Departments and City Council:
o successful defense against State Department of Finance challenges to "true up" payment calculations and schedules of
"recognized obligations' preserving millions of dollars;
o approval by the Coastal Commission of the Chula Vista Bayfront Master Plan;
o land use entitlements and agreements with Otay Land Company regarding the University/Regional Technology Park; and
o South Bay Power Plant implosion and relocation of the SDG&E substation.
> Provided advice and support to the Charter Review Commission and City Council in their preparation of a Charter Amendment for
"district" based voting, and to the Board of Ethics to update ethics policies and create a formal "Code of Ethics."
> Provided training on legal requirements and best practices for open and transparent government under California's "Brown Act"
As part of the Apartment Safety Project grant, worked with the Police Department to provide free training sessions to landlords on
best practices for reducing crime and increasing quality of life in multi-family housing.
City Clerk
Implemented a paperless agenda packet in January 2012, helping reduce the use of paper and costs associated with making hard
copies.
a Ran smooth elections for offices open in 2012 and for two ballot measures in the June and November elections.
> Augmented staff efforts with day-to-day operations and special projects with 670 hours of volunteers and college interns.
Communications y
> Grew social media presence with @thinkchulavista on Twitter and hundreds of "likes" on Facebook.
Launched Shop Chula Vista Now marketing campaign to promote local shopping, dining, and support for local businesses.
> Streamlined development and distribution of Community Connection monthly newsletter with new email marketing capabilities and
launched a Community Calendar to showcase community events.
Co-produced American Idol's Jessica Sanchez homecoming visit with the Office of the Mayor.
> Developed indoor and outdoor signage and marketing Otay Ranch Branch Library in coordination with City staff, General Growth
Properties and the architects.
> Designed more than 360 graphics projects, including billboards, logos, brochures, fliers, newsletters, banners, signage and vehicle
wraps for local and regional programs.
> Coordinated more than 40 special events including Third Avenue Streetscape Project groundbreaking, Chula Vista Challenge
Triathlon & Duathlon, Day of the Child, Lemon Festival and Cycle Eastlake.
Development Services (Planning, Building, Code Enforcement, Housing, Redevelopment)
> Received California Coastal Commission approvals for the Bayfront Master Plan and the demolition of the South Bay Power Plant.
> Began planning activities and environmental studies for the UniversitylRegional Technology Park.
Successfully navigated winding down the Redevelopment Agency.
> Promoted the purchase of SR-125 by SANDAG, a toll road whose tolls were decreased by up to 40%.
> Implemented the Cool Roof Ordinance, one of 11 Climate Adaptation Plans components.
> Conducted climate adaptation planning with shade tree and sea level rise policies.
> Building inspectors performed residential fire sprinkler inspections, freeing up fire resources and reducing costs.
> Conducted Light Rail Transit (LRT) improvement studies: Grade Separation Study for Palomar, E and H Street Trolley crossings
and ADA improvements for Blue line.
> Approved 266 residential and live/work units at Urbana--the first mixed-use project approved under the Urban Core Specific Plan.
> Received SANDAG grant for Main Street design.
> Installed bicycle improvements with Sharrows on J Street to the Bayshore Bikeway and Palomar to H Street.
> Completed the comprehensive Historic Resource Survey and instituted a Historic Preservation Commission.
Received a County grant to install Greenbelt Centennial Trail markers that support 21 of 28 Greenbelt Trails.
> Hosted the first South Bay Homeless Connect, aone-stop resource fair for homeless individuals and families, with services,
including medical screenings, flu shots, pet care, connection to social service benefits/resources, haircuts and spiritual guidance.
Economic Development
> Helped local businesses through the City's Enterprise Zone:
o save more than $22,000,000 in state tax credits;
o reinvest some or all credits in employment for more than 1,400 people; and
o include 700 additional business locations with potential to expand again in 2013-2014.
> Evident Sustainable Economic Recovery:
o although the number of businesses declined by 1 % between 2011 - 2012, the number of employees increased by 3%
during the same period, an example of fewer businesses providing mare jobs;
o added new retailers such as BevMo and 30 new restaurants, including: Buffalo Wild Wings, Karina's Mexican Seafood, EI
Vitral, Chipotle and Steakhouse on Broadway -and businesses such as Mossy Nissan, McMahon Steel and Hercor Hotel;
and
o value of all building permits issued in the past year increased by almost 28% to $216 million in 2012.
Finance Department
> Received Certificate of Achievement for Excellence in Financial Reporting from the Government Finance Officers' Association of the
US and Canada (GFOA), recognizing the Comprehensive Annual Financial Report for the fiscal year ending June 30, 2011.
> Received Distinguished Budget Presentation Award from the Government Finance Officers' Association of the US and Canada
(GFOA) for fiscal year 2011-t2 Adopted Budget Document, recognizing significant achievement.
Achieved positive growth for the fourth consecutive year for General Fund operating reserves. As of June 30, 2012, General Fund
operating reserves were $11.9 million, or 9.5% of the operating budget, the percentage levels of 2005 prior to the Great Recession.
Maintained a favorable credit rating of A- (stable outlook) for conserving General Fund operating reserves and achieving modest
increases during 2012. No reserves were drawn from in order to cover any debt service obligations in the General Fund or on any
of 231and-secured bonded obligations paid by homeowners.
> Bid and contracted for comprehensive collection agency services which increase recovery rates and generate revenues without
increasing fees or tax rates.
> Met every California-imposed reporting and auditing deadline related to winding down the Redevelopment Agency, thereby avoiding
State sanctions which can negatively impact progress made towards fiscal stability.
> Implemented online payments for sewer bills, allowing customers to view their account history and bills online and set upone-time
or recurring payments.
Fire Department
Developed and implemented in coordination with the Recreation Department a citywide Pool Safety Program that included drowning
awareness, swimming, and emergency training.
Authored and adopted a new City of Chula Vista Emergency Operations Plan (EOP).
> Equipped the Emergency Operations Center (EOC) with food and water to sustain teams for several days of non-stop work.
> Used an American Red Cross grant to complete vegetation management in Bonita Long Canyon, one of the City's high-hazard
canyons.
> Recognized by Wildland Fire Ready, Set, Go! and the International Association of Fire Chiefs for commitment and on-going efforts
to educate the community about wildfire preparedness, situational awareness and action.
> Maintained a 100% conviction rate for issued arson cases.
Human Resources /Information Technology Services
> Negotiated and settled three bargaining unit contracts.
> Processed nearly 10,000 employment applications for 51 job openings with 50% less staffing.
> Earned fourth place in the nationwide Digital Cities competition.
> Created online sewer billing, business license and pel license renewal systems to assist the public in doing business online rather
than in line.
> Installed public-access Wi-fi in almost all city facilities as a service to users seeking to conduct business in recreation, libraries, fire
stations and civic center facilities.
> Trained in partnership with Southwestern College over 150 community members in First Aid and CPR training.
> Worked with police staff to create a "Help Us Solve a Crime' web page to engage the public in assisting the Police Department.
Library and Recreation
> Opened the nationally-recognized Otay Ranch Branch Library in cooperation with the Otay Ranch Town Center as a
groundbreaking innovative storefront express branch, serving 100,000 visitors since its opening in April 2012.
> Launched agrant-funded project to give the public greater computer access by loaning Google Chromebook laptops for home and
library use.
> Served over 5,000 lunches and snacks in cooperation with the Chula Vista Elementary School District to help combat hunger during
school breaks, incorporating them into library programs like "Lunch and A Movie" and "Lunch and Learn."
a Initiated "Go To College at the Library," with Southwestern College's non-credit classes at Civic and South Branch libraries.
> Developed with the Fire Department, a comprehensive drowning prevention program, including an "April Pools" event with free swim
lessons and family safety training.
a Developed and implemented a Request for Proposal for program services to allow businesses, organizations, and individuals to
provide recreation facility programming.
> Initiated apublic-public partnership by housing 90 eighth graders from Mueller Charter School's Civic Leadership Academy at
Parkway Community Center.
Police Department
a Maintained Chula Vista's position as one of safest cities in San Diego County.
> Enhanced emergency communications capability by using State Emergency Telephone Number Account funds to install a digital
telephone system that better locates citizens reporting emergencies from mobile phones.
a Purchased a new state-of-the-art mobile command post designed to perform as an incident command or emergency operations
center and function as a regional asset. It is a critical component of disaster preparedness efforts.
> Completed the first full year of housing U.S. Marshals Service contract inmates at the jail. Contract revenue fully funds the jail and
booking operations. It also funds contracted security staff responsible for 92% of all arrestee transports to county jails, thereby
increasing the time sworn police officers spend patrolling city streets.
> Replaced an outdated records management system with "NetRMS," a regional law enforcement records management system to
manage police reporting digitally, making critical public safety information available "real time" to field officers and headquarters.
> New deployment of patrol officers, use of new civilian staff, additional volunteers and operational changes will result in increasing
proactive patrol time, which will in turn, enhance response times for Priority I and II calls for service.
> Accepted a $750,000 Department of Justice grant to hire six new officers, all military veterans, giving them career opportunities in
law enforcement and the community much-needed, highly trained professionals. Chula Vista was the only recipient in San Diego
County, one of five in Southern California to receive the grant funding.
Public Works (Parks, Engineering and Environmental Services)
> Received American Public Works Association (APWA) awards for All Seasons Park, the Solar Photovoltaic Program (Phase 1), the
Rancho Robinhood Pump Station Project and Second Avenue Improvement; and APWA's Outstanding Project of the Year award for
San Miguel Park.
Substantially completed Third Avenue Streetscape Implementation Project, Phase 1.
Programmed reconstruction of the Heritage Road Bridge over the Otay River in the Regional Transportation Improvement Program
(RTIP).
Completed bike lanes and sidewalk improvements along Industrial Boulevard between Palomar Street and Moss Street and
pedestrian improvements within the Harborside area.
> Diverted over 12.8 million pounds of recyclable material from construction and demolition projects by working proactively with
developers, contractors, and property owners.
> Verified 117 Chula Vista CLEAN Businesses since the program's inception in 2009.
> Completed several paving projects that used recycled materials, saved natural resources and reduced carbon emissions, including
reclamation of the Castle Park neighborhood streets and sewer access roads; rubberized asphalt chip seals and asphalt concrete
overlays.
> Installed three new wireless cell sites and completed upgrades to ten existing cell sites, adding lease revenue to the General Fund.
> Constructed 8,386 SF of non-contiguous sidewalks; 38,638 SF of monolithic sidewalk (with curb and gutter); 12 streetlights; one
traffic signal; two traffic signal modifications and 55 ADA ramps.
Secured over $3 million in state funding to provide energy efficiency services and programs over the next two years to local
residents and businesses to help reduce their energy costs.
a Earned recognition for Chula Vista as the 10th safest municipality for drivers in California according to an "Allstate America's Best
Drivers ReportTM'."
> Received the Department of Resources Recycling and Recovery's "Largest Increase in (Used Motor) Oil Collection" award.
> Established ability to monitor traffic flow in real-time and to obtain traffic count data in-house instead of in the field, reducing driving
time and traffic control set-up.
> Lowered sewer volume by 10% resulting from residents' conservation efforts.
~~f/~
"I want Chula Vistans to know that city employees are some of the w~Tr
best people you will ever meet and they are hard at work for you."
crm of
Chula Vista Mayor Cheryl Cox CHULAVISfA