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Home My WebLink AboutReso 1999-19685 RESOLUTION NO. 19685 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA AMENDING THE RANCHO DEL REY SECTIONAL PLANNING AREA (SPA) DESIGN GUIDELINES, IN ORDER TO ALLOW THE PLACEMENT OF FOUR MONLrlVlENT SIGNS WITHIN A PUBLIC OPEN SPACE AREA SITUATED ALONG EAST H STREET AT THE RANCHO DEL REY BUSINESS/COMMERCIAL CENTER, AND PLACE DIRECTIONAL SIGNS WITHIN THE CENTER WHEREAS, a duly verified application for an amendment to the Rancho del Rey Sectional Planning Area I (SPA) Design Guidelines was filed with the Planning Department of the City of Chula Vista on September 29, 1999 by C.W. Clark and Motivational Systems Inc; and WHEREAS, said application requests an amendment to the Rancho del Rey SPA I Design Guidelines in order to allow the placement of four monument signs within a public open space area situated along East H Street at the Rancho del Rey Business/Commercial center, and place directional signs within the center; and WHEREAS, East "H" Street is designated as a scenic roadway within the General Plan; and WHEREAS, the amendments to the Design Guidelines are consistent with the General Plan regarding the placing of advertising along scenic roadways; and WHEREAS, staff has recommended, and the applicant has agreed to, certain additional amendments to support and clarify the requested amendment to the Rancho del Rey SPA I Design Guidelines; and WHEREAS, the Environmental Review Coordinator has determined the project is exempt from environmental review under CEQA Class 1 exemption; and WHEREAS, the City Council set the time and place for a hearing on said amendment and notice of said hearing, together with its purpose, was given by its publication in a newspaper of general circulation in the City as least ten days prior to the hearing; and WHEREAS, the hearing was held at the time and place as advertised, namely November 23, 1999, at 6:00 p.m. in the Council Chambers, 276 Fourth Avenue, before the City Council and said hearing was thereafter closed; and NOW, THEREFORE, BE IT RESOLVED THAT from the facts presented at the hearing, the City Council amends the Rancho del Rey Sectional Planning Area I (SPA) Design Guidelines, in order to allow the placement of four monument signs within a public open space area situated along East H Street at the Rancho del Rey Business/Commercial Center, and place directional signs within - the Center, as shown in Attachment "A." Resolution 19685 Page 2 Presented by Approved as to form by Robert A. Leiter J M. Kahenyt~' Ji~tyAttorney Planning and Building Director PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula Vista, California, this 30m day of November, 1999, by the following vote: AYES: Councilmembers: Davis, Moot, Padilia, Salas and Horton NAYS: Councilmembers: None ABSENT: Councilmembers: None Sh ~ ATTEST: S~w,~C~_~ n~ ~ STATE OF CALIFORNIA ) COUNTY OF SAN DIEGO ) CITY OF CHULA VISTA ) I, Susan Bigelow, City Clerk of Chula Vista, California, do hereby certify that the foregoing Resolution No. 19685 was duly passed, approved, and adopted by the City Council at a regular meeting of the Chula Vista City Council held on the 30tu day of November, 1999. Executed this 30m day of November, 1999. Susan Bigelow, City Clerk Resolution 19685 Page 3 ATTACHMENT "A" Commercial Center Guidelines (C) The Chula Vista General Plan identifies East "IF' street as a scenic highway. This designation requires that special consideration be given to the impact of new development on the scenic quality of the viewshed from the road. A primmy goal of these guidelines for the Commercial Center is to continue to maintain the scenic quality of East "IF' Street while integrating the needs of major retail uses into the Rancho del Rey Community. n Because of the importance of the continuity of the scenic conidor, the Commercial Center plan and zoning regulations lmve restricted the exposure of signs and advertising to East "IF' Street. Signs directed to traffic on East "IF' Street are to be limited to the existing Communily Ent~ Monument (wall) Signs, one Commercial Center Monument Sign at each of the three major street/enny intersections wl~ch provide access to the site, one Movie Marquee Sign, and building mounted signs. Other than the specified signs, the East "IF' Street streetscape shall be comprised primarily of the installed streetscape landscaping, hardscaping and architectural features of buildings located near the street fight-of-way. Views of parking and retailer facilities should be filtered and gradually reduced as streetscape vegetation matures. The sketches on the following page illustrate typical landscapingfoerming adjacent to parking areas and a typical building relationship to the street edge. Commercial Center Sign Guidelines (C) The following major sign types am anticipated for identification of the Commercial Center (sign locations are shown on Page 61-A): Community Monument/Business Center Signs: These am existing wall signs located at the intersections of East "IF' Street with Tierra del Rey and Paseo del Rey. They identify the Rancho del Rey Conunuuity and Business Center entries, and reflect tile community design themes. Ca Conunercial Center Monument Signs: One Commercial Center Monument Sign will be permitted at each of the three street entries offof East ~IF' Street. These signs am to be an "architectural element" in the style and character of the center and must be carefully designed to integrate with tile existing Community MonmaentrBusiness Center signs and the scenic character of the madway edge. These signs will maintain a maximum height of 9 feet (inclusive of sign structure) as measured from the top of the sign to the adjacent grade below the sign. Maximum sign width (inclusive of sign structure) of these signs will be 8 feet. Marquee Sign - One movie Marquee Sign will be permitted south of the intersection of East %F' Street and Tierra del Rey. This sign will be an "amhitectural element" in the style and character of the center and mustbe carefully designed to integrate with the existing Community Monument/Business Center signs and the scenic character of the roadway edge. This sign will maintain a maximran height of 7 feet six inches (inclusive of sign structure) as measured from the top of the sign to the adjacent grade below the sign. Maximum sign width (inclusive of sign structure) will be 8 feet. All major signs within the Commercial Center sireall be consistent with a sign program approved by the Design Review Committee. The following standards shall be applied to all signs within the Commercial Center: (C) Building mounted identification signs are permitted, one per principal building elevation facing a public street up to a maximum of txvo per building. These signs should be located near the top of the building fascia or on a flat wall (see also sketches under Employment Park signs for placement guidance). Resolution 19685 Page 4 [] Building mounted identification sign area shall not exceed one square foot of sign for each linear foot of building frontage facing the street to a maximum of one hundred (150) squam feet per sign. The number of sings per building may be increased to four and/or the total sign area per building may be increased with specific approval by the Design Review Committee. Any sign over 200 square-feet shall be integrated with and in proportion to the building elevation on which it is located. The following finding shall be required by the Design Review Committee to allow additional sign area for larger retail buildings: The sign is in harmonious proportions with the building background. The sign design blends well with the building architecture and its design merits special consideration. Building mounted signs shall be internally illuminated or not illuminated and utilize "cut out" or "channel" type lettering. rn Secondary wall signs are permitted, one for each department (i .e., garden slmp, auto center, etc.). Maximum area for each of these signs shall be twenty (20) square feet. These signs shall be internally illuminated or non- illuminated. [] Commercial center dimctional signs (i.e., "enter". '~exit", "customer pick-up", "employee parking", "delivery", etc.) are pormitied, with a maxi~num area of four (4) square-feet per sign. [] Secondary directional signs (i.e., "~--Home Depot," "TJeremes" are perntitted with a maximum area of 18 square- feet per sign. Sign dimensions shall be 4.5 feet in height by 4 feet in width inchisive of sign structure. A total of 4 secondary direetional signs in the locations shown on Page 6 I-A is permitted. ca Window (any copy inside or outside a window is a sign) may display lemporary advertisements for promotional II i