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HomeMy WebLinkAbout2012/05/22 Item 05TY COUNCIL STATEMENT ~~ CITY OF CHULA VISTA MAY 22, 2012, Item ~ ITEM TITLE: RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING THE PERFORMING AND VISUAL ARTS TASK FORCE'S SELECTION OF THE FISCAL YEAR 2012 PERFORMING AND VISUAL ARTS GRANTS RECIPIENTS AND MONETARY GRANT AWARDS TOTALING $80,500 SUBMITTED BY: LIBRARY DIRECTOR V" REVIEWED BY: ASSISTANT CITY MANAGEI~i CITY MANAGER c~ 4/STHS VOTE: YES ~ NO SUMMARY In 1997, the City Council approved a Sublease with Live Nation, Inc (formerly Universal Concerts) that established a process whereby ticket sales proceeds at the Cricket (formally Coors) Amphitheater would be paid to the City and utilized for a Performing and Visual Arts Fund. This fund is to be used for arts grants to the Chula Vista community for the purpose of promoting and stimulating the growth of performing and cultural arts within the City of Chula Vista. This year the Chula Vista Public Library received $65,057 from Live Nation fox their 2011 Concert Series. As called for in the sublease, a Performing and Visual Arts Task Force was established to annually make recommendations to the City Council regarding the arts grant awazds. The Task Force is assisted by the Librazy Department, which formally conducts the grant application process. The Task Force has reviewed the Fiscal Yeaz 2012/2013 applications and makes the following recommendations to the Ciry Council. ENVIRONMENTAL REVIEW The Development Services Director has reviewed the proposed activity, approving the Performing and Visual Arts Task Force's selection of grants recipients and monetary grant awards, for compliance with the California Environmental Quality Act (CEQA) and has determined that there is no possibility that the activity in question may have a significant effect on the environment; therefore, pursuant to Section 15061(b)(3) of the State CEQA Guidelines the activity is not subject to CEQA. Thus, no environmental review is necessary. 5-1 [CLICK HERE -ENTER DATE (i.e. January 9, 2007)], Item cj Page 2 of 7 RECOMMENDATION Council adopt the resolution BOARDS/COMMISSION RECOMMENDATION The Task Force recommends that the City Council award art funds to groups as outlined in this report. The Cultural Arts Commission will review the Task Force recommendations at their meeting on May 21, 2012. City Council will receive an information memorandum at the City Council dais confirming the Commission's approval of the recommendations. DISCUSSION Since the program's inception, the Library Department has administered the Performing and Visual Arts Fund grant application process. The Performing and Visual Arts Grant Application was announced through a press release, advertised on the City of Chula Vista and library websites with applications made available online. The period for submittal of grant applications ran from November 11 `h' 2011 through to February 17th, 2012. Twenty nine applications totaling $97,600 in requests were received by the application due date of February 17`h, 2012. Upon receipt and review, a copy of each application was distributed to members of the Task Force for their consideration. The Task Force members were: Mayor Cheryl Cox, Stephanie Loney, City staff representative Thierry Gray, Live Nation/Cricket Amphitheater representative Russ Sperling, Sweetwater Union High School District representative Debra McLaren, Chula Vista Elementary School District representative Luz Camacho, Chula Vista Cultural Arts Commission representative Anitza Rodriguez, Chula Vista Cultural Arts Commission representative The twenty-nine eligible applications were reviewed and ranked by pre-established criteria and a majority of the recommended awards were for the amounts requested and some amounts were adjusted based on the Council approved Task Force policies and Task Force recommendation. One application was denied due to not falling within the scope of the grant. In addition to the twenty-nine applications mentioned above, one other application was received late and was rejected by the panel when informed of it on the day of review. List of Grant Recommendations: Individual Annlicants Ania Acuna Avilez, Individual Artist $1,000 To provide spring and fall dance showcases for young dancers enrolled in the City of Chula Vista Recreation programs. Students will perform a choreographed piece learned at class to parents, family and community. Arlene Cheng, Individual Artist $1,500 To support the cost of marketing for the South Bayfront Artists "Imagine the 5-2 [CLICK HERE -ENTER DATE (i.e. January 9, 2007)], Item ~ Page 3 of 7 Possibilities" project. Located on Marina Parkway, Chula Vista, South Bayfront Artists intend to hold a series of "pop up" galleries throughout the year. • Donald Johnson, Individual Artist $2,500 To fund the creation of photographic art works, recording scenes in and around the Chula Vista Marina, to be exhibited in the South Bayfront Artists Gallery, also at the Chula Vista Marina, Chula Vista. • John Kalpus, Individual Artist $2,500 To create a high definition film narrative, with original music, reflecting the beauty and appeal of the bayfront at Chula Vista. The film will be presented in the South Bayfront Artists theatre and will be made available to the City of Chula Vista for presentations at libraries, theaters, and other venues. Groups and Organizations • Allen Elementary School $2,500 To fund a series of professional artist's performances at Allen Elementary School, Bonita, and standards-based visual art instruction for students. • Bonitafest Melodrama $2,500 To help fund a community musical-melodrama based on local history appropriate for multigenerational, culturally diverse famil~ audiences, to be performed in conjunction with Bonitafest, September 26`h-29` , 2012. • Bonita Vista High School's "Sound Unlimited" $2,500 To support the continuation of community outreach show choir performances at a variety of locations in Chula Vista and Bonita. In addition, funding will also support participation in competitive festivals. • Bonita Vista High School's "Club Blue" $2,500 To help fund two concerts in Chula Vista and Bonita that will be open to the general public In addition, tickets will be provided to local elementary schools to promote music appreciation at earlier grade level. • Chula Vista Art Guild $1,250 To help fund a community art show within Chula Vista, to be free of charge to the general public. • Chula Vista Ballet $3,000 To fund a gala ballet performance in November 2012 to include the Raymonda excerpts and the Firebird excerpts, giving the Chula Vista Ballet the opportunity to perform more mature works. The Chula Vista Ballet is the only ballet company operating within Chula Vista, offering residents the opportunity to learn and perform locally. • Chula Vista Community Arts Group $5,000 To fund art, music, and cultural events for the Chula Vista community. At least two of these events will be free to the general public. The grant will help provide funding for art pamphlets, a "Day of the Dead" event, music and art shows, printing, advertising and promotional materials. • Chula Vista Learning Community Charter School $2,500 To develop a Mariachi music program for middle school students (Grades 6-8). Classes to consist of music theory and rhythm and will take place after school. The grant will partially fund the acquisition of musical instruments. 5-3 [CLICK HERE -ENTER DATE (i.e. January 9, 2007)], Item S Page 4 of 7 • Girls Scouts San Diego $5,000 To fund the Girls Scouts 100`h Anniversary Mural, a portable art work to be created under the guidance of a local artist and to include the participation of a Chula Vista Girl Scout troop leader and Chula Vista girls in grades 6-12. As part of the Girl Scouts San Diego's new "Arts Initiative", the mural will travel to various Girl Scout events and will also be exhibited at the Chula Vista Public Library. • Chula Vista Harbor Days $3,500 To fund "Playful City USA -Chula Vista 2012" at the Bayside Park on September 22"d, 2012. The event will feature a performance stage to showcase the talents of local artists, dance groups and cultural performers. • Chula Vista's Campaign for Grade Level reading $4,000 To fund a series of media performances and public service announcements showcasing the art of reading creatively to very young children, to be made available through the library and schools home pages, as well as social media and local media To include the use of costumes, arts activities, concepts of color, size, sound, touch and rhythm. A gallery of preschool artwork in local libraries and other city buildings will also be developed. • Friends of the Chula Vista Heritage Museum $2,700 To fund an appearance by actors from the Old Globe, at the opening of a new museum exhibit and the Chula Vista Heritage Museum, who will perform songs about the internment of the Japanese. In addition, "Downbeat Big band of San Diego" will perform in the Memorial Park. Both performances are open to the public. • Friends of Chula Vista Public Library $4,000 To fund performances and art programs during the 2012 Children's Summer Reading Program entitled "Dream Big". Also to fund performances and art programs for the 2012 Teen's Summer Reading Program "Own the Night". Performances and programs to take place at Chula Vista Public Library locations. • Friends of the Chula Vista Public Library $2,000 To fund the creation and installation of kinetic ceiling sculptures at the Chula Vista Public Library Otay Ranch branch. The sculptures will be created in consultation with Group4 Architecture and will become the property of the library. The library branch is currently open five days a week and the sculptures will be located so as they are visible from outside the Otay Ranch Library. • High Tech High, Chula Vista $2,500 To support a drumline program at High Tech High, Chula Vista, to include performances highlighting the cultural roots of percussion. Acquisition of used instruments and drum sticks is included in the grant request. • La Jolla Playhouse $2,550 To fund the Performance Outreach Program (POP) to three elementary schools in Chula Vista, for a total of six performances. Students will attend pre-show workshops with La Jolla Playhouse teaching artists, to prepare them for the experience of a live professional production. • Mexicayotl Indio Cultural Center (MICC) $4,000 5-4 [CLICK HERE -ENTER DATE (i.e. January 9, 2007)], Item Page ~ of 7 To support exhibits, dance performances, musical performances and lectures at Che Chula Vista Public Library, highlighting the Aztec dance tradition. • Onstage Playhouse $3,500 To provide upgraded sets and marketing materials for the 2012-2013 season. The goal is to raise awareness of the Onstage Playhouse in Chula Vista, particularly in the eastern part of the city. • Prime Motivation $2,500 To help fund an "Asian Music Festiva]" to be held at the Otay Ranch Town Center, Chula Vista, featuring Asian groups and individuals from throughout Southern California. • San Diego Dance Theater $5,000 To fund dance performances within the Chula Vista Public Librazy. Continuing the success of "Trolley Dances", the San Diego Dance Theater will choreograph a series of four dances entitled "The Library Dances", to be performed throughout the Civic Center Library over a period of two days. There will be eight family themed dance tours in total. • San Diego Opera Association $2,500 To fund the 12 week ``Words and Music" program at the Eastlake High School. Students, teachers and artists meet three times a week to learn to read music, compose music, write lyrics to fit a story, as well as the basics of staging and directing. • San Diego Youth Symphony and Conservatory $2,500 To fund the "Community Opus Project" in partnership with the Chula Vista Elementary School District. This project will provide free, on site music instruction to students who are primarily from low-income families. The school sites are Lauderbach, Otay, Rosebank, Rice, Harborside and Vista Square. • Third Avenue Village Association $2,500 To help fund the 16`n Annual 2012 Village Vibes Concert Series. This series brings live, open-air entertainment to Memorial Bowl in the Third Avenue Village on Sunday afternoons, throughout the month of September. • Wolf Canyon Elementary School $2,500 To support a school performance in which students across all grades participate as artists, technical support, marketing and box office sales, and ushers. Students learn the multiple ways they can contribute to the arts. The above grant award recommendations were made by the Task Force with full consideration given to recommendations made at the City Council meeting on April 28`n 2009 that guidelines previously approved by City Council should be augmented with the following - • Applicants to use the correct application • Changes to criteria and how points aze awarded • Expectation of itemized budgets • Clarification on the amount of funds that can be requested 5-5 [CLICK HERE -ENTER DATE (i.e. January 9, 2007)], Item Page 6 of 7 Final reports to be completed and filed on time Requiring attendance at annual workshops Notice that failing to abide by any and all rules could result in funds being withdrawn and affect future applications by individuals or organizations The previous guidelines were approved by City Council on December 14`h, 1999 and entitled Criteria for the Allocation of the Performing Arts Fund. DECISION MAKER CONFLICT Staff has reviewed the decisions contemplated by this action and has determined either (i) they are not site specific and consequently the 500 foot rule found in the California Code of Regulations section 18704.2(a) is not applicable; or (ii) there are no Council Members property holdings within 500 feet of the boundaries of the property involved in this decision. CURRENT YEAR FISCAL IMPACT There is no fiscal impact associated with these grants. The recommended fiscal year 2012/2013 grant awards total $80,500. The fund carried a reserve amount prior to receiving Live Nation revenues in the amount of $65,057 in March, 2012. Awarding a total of $80,500 in grant awards will leave a balance of $2,830.75 to be carried over and added to next year's grant program. ONGOING FISCAL IMPACT None. ATTACHMENTS A. Criteria for the Allocation of the Performing Arts Fund as approved by City Council on December 14`h, 1999. Stephanie Loney, Principal Librarian, Library 5-6 [CLICK HERE -ENTER DATE (i.e. January 9, 2007)], Item ~ Page 7 of 7 ATTACHMENT A Criteria for the Allocation of the Performing Arts Fund as approved by City Council on December 14`h. 1999. The PerformingNisual Arts Fund, established by the sublease between the City and Live Nation, shall be annually re-granted through a formal application process. The following groups and individuals shall be eligible to apply for funds: • Chula Vista based tax-exempt, non-profit organizations • Chula Vista based educational institutions • Chula Vista based religious organizations • Performance groups associated with Chula Vista based educational institutions (i.e., the Music Machine) • The City of Chula Vista and its various departments and Boards and Commissions • Individuals who reside in Chula Vista For-profit organizations, institutions and businesses shall not be eligible to apply for funds. Non-Chula Vista based non-profit organizations shall not be eligible to apply for funds unless they partner with Chula Vista based organizations Individual Chula Vista residents (especially students) shall be eligible to apply, in an effort to develop local talent Per the agreement, applicants may only apply for funds to underwrite the cost of presentations. Funds shall not be awarded to establish an endowment or trust fund, for administrative costs, for capital projects, for rent of performance or office space, and/or for general operating expenses 5-7 t)~ •{ ,Y,; e~s E.~~~ I~~ ~ ~ m ~ www.chulavistalibr\ary.eom __ ~ ~,.- PU BLIP LIBRARY CHULA VISTA INFORMATION ITEM TO: Honorable Mayor and City Cou 'I Members VIA: Jim Sandoval, City Manager FROM: Betty Waznis, Library Direct +~ DATE: May 22, 2012 SUBJECT: Review of the Performing and Visual Arts Grant Awards, 2012, by the Cultural Arts Commission. Item #5 The City of Chula Vista Cultural Arts Commission was scheduled to meet on May 14, 2012. Due to lack of quorum, the Commission was unable to meet on that day and the meeting was rescheduled to the following week for May 21, 2012. At the meeting of May 21, 2012, the Commission reviewed the Performing and Visual Arts Grant Task Force recommendation that twenty eight grant applications, totaling $80,500, should be awarded to various individuals and organizations for 2012. The Commission, having reviewed the awards recommended by the Task Force, approved the Task Force's decision. The twenty eight Performing and Visual Arts Grant Awards are on the consent calendar of tonight's City Council Agenda, May 22, 2012, pending City Council approval.