HomeMy WebLinkAboutReso 2012-049RESOLUTION NO. 2012-049
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING AN AGREEMENT BETWEEN
THE CHULA VISTA CHAMBER OF COMMERCE/
CONVENTION AND VISITORS BUREAU, ACTING AS THE
DESIGNATED OWNERS' ASSOCIATION FOR THE
TOURISM AND MARKETING DISTRICT, AND THE CITY OF
CHULA VISTA FOR THE ADMINISTRATION AND
IMPLEMENTATION OF ACTIVITIES AND IMPROVEMENTS
DESCRIBED IN THE MANAGEMENT DISTRICT PLAN
WHEREAS, the Property and Business Improvement District (BID) Law of 1994 (Streets
and Highways Code 36600 et. seq.) authorizes cities to establish property and business
improvement districts upon petition by a weighted majority of the lodging business owners
located within the boundaries of the district; and
WHEREAS, a majority of the lodging business owners subject to assessment within the
boundaries of the Chula Vista Tourism and Marketing District (CVTMD) petitioned the City
Council to establish the CVTMD; and
WHEREAS, the CVTMD was established to provide marketing and promotion activities
to attract additional visitors to local hotels and motels and to market opportunities for those
visitors to use the products and services of additional local businesses which will contribute to
local business prosperity, the creation of jobs and a sustainable local economy that funds local
community services; and
WHEREAS, included with the petitions was a management district plan summary that
described the proposed assessment to be levied on lodging businesses within the CVTMD to pay
for operation of the Chula Vista Visitor Information Center, sales, promotion and mazketing
activities, and those other improvements set forth in Streets and Highways Code 36600 et. seq.;
and
WHEREAS, on July 14, 2009, the City Council of the City of Chula Vista approved the
(CVTMD) for a five year term; and
WHEREAS, BID Law of 1994 also requires that an agreement be in place between the
City and the owners association for the administration and implementation of the activities
specified in the management district plan; and
WHEREAS, based on City Council direction, City staff has negotiated the terms of an
agreement with the Chamber of Commerce, the CVTMD Owners' Association; and
Resolution No. 2012-049
Page 2
WHEREAS, the agreement complies with the Streets and Highways Code and also
provides for an Administration Fee to fund the City Finance Department's costs to perform
operations related to the collection and transmittal of CVTMD taxes collected by the City to the
Chamber of Commerce, collection follow up, the annual review of the report to City Council,
response to public information requests, responding to inquiries from the Chamber and other
parties; and
WHEREAS, approval of the administration and implementation agreement is exempt
from the California Environmental Quality Act ("CEQA") pursuant to Section 15060(c)(3) of the
State CEQA Guidelines.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula
Vista does hereby approve the agreement between the Chula Vista Chamber of Commerce and
the City of Chula Vista, as presented to the Council a copy of which is on file in the office of the
City Clerk, for the administration and implementation of the activities and improvements
described in the Management District Plan.
Presented by
Approved as to form by
s D. Sandoval ~Googins
Manager Crty A orney
Resolution No. 2012-049
Page 3
PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula Vista,
California, this 13th day of March 2012 by the following vote:
AYES: Councilmembers: Aguilar, Bensoussan, Castaneda, Ramirez and Cox
NAYS: Councilmembers: None
ABSENT: Councilmembers: None
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Cheryl Cox, Ivt yor~
ATTEST:
i "f,G O
Donna R. Norri~C~ty Clerk
STATE OF CALIFORNIA
COUNTY OF SAN DIEGO
CITY OF CHULA VISTA
I, Donna R. Norris, City Clerk of Chula Vista, California, do hereby certify that the foregoing
Resolution No. 2012-049 was duly passed, approved, and adopted by the City Council at a
regular meeting of the Chula Vista City Council held on the 13th day of March 2012.
Executed this 13th day of March 2012.
~~-h,Gtlly ~ d~ (L~~X~
Donna R. Norris, CMC, City Clerk