HomeMy WebLinkAboutReso 2000-021_ RESOLUTION NO. 2000-021
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA AMENDING THE RANCHO DEL REY
SECTIONAL PLANNING AREA (SPA) DESIGN GUIDELINES,
IN ORDER TO ALLOW THE PLACEMENT OF THREE
MONUMENT SIGNS WITHIN A PUBLIC OPEN SPACE AREA
SITUATED ALONG EAST H STREET AT THE RANCHO DEL
REY BUSINESS/COMMERCIAL CENTER, AND PLACE
DIRECTIONAL SIGNS WITHIN THE CENTER
WHEREAS, a duly verified application for an amendment to the Rancho del Rey Sectional
Planning Area I (SPA) Design Guidelines was filed with the Planning Department of the City of
Chula Vista on September 29, 1999 by C. W. Clark and Motivational Systems Inc; and
WHEREAS, said application requests an amendment to the Rancho del Rey SPA I Design
Guidelines in order to allow the placement of three monument signs within a public open space area
situated along East H Street at the Rancho del Rey Business/Commercial center, and place directional
signs within the center; and
WHEREAS, staff has recommended, and the applicant has agreed to, certain additional
amendments to support and clarify the requested amendment to the Rancho del Rey SPA I Design
Guidelines; and
WHEREAS, the Environmental Review Coordinator has determined the project is exempt
from environmental review under CEQA Class 11 (a) exemption; and
WHEREAS, the City Council set the time and place for a hearing on said amendment and
notice of said hearing, together with its purpose, was given by its publication in a newspaper of
general circulation in the City as least ten days prior to the hearing; and
WHEREAS, the hearing was held at the time and place as advertised, namely January 18,
2000, at 6:00 p.m. in the Council Chambers, 276 Fourth Avenue, before the City Council and said
hearing was thereafter closed; and
NOW, THEREFORE, BE IT RESOLVED that from the facts presented at the hearing, the
City Council amends the Rancho del Rey Sectional Planning Area I (SPA) Design Guidelines, in
order to allow the placement of three monument signs within a public open space area situated along
East H Street at the Rancho del Rey Business/Commercial Center, and place directional signs within
the Center, as shown in Attachment "A."
BE IT FURTHER RESOLVED that a copy of this resolution be transmitted to the City Clerk.
Resolution 2000-021 '
Page 2
Presented by Approved as to form by
Robert A. Leiter John ISi~ihenSf
Planning and Building Director City Attorney ~---" '
PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula Vista,
California, this 18th day of January, 2000, by the following vote:
AYES: Councilmembers: Davis, Moot, and Salas
NAYS: Councilmembers: Moot and Horton
ABSENT: Councilmembers: None
Shi~:ley Horto~ Mayor
ATTEST:
Susan Bigelow, City CIer~
STATE OF CALIFORNIA )
COUNTY OF SAN DIEGO )
CITY OF CHULA VISTA )
I, Susan Bigelow, City Clerk of Chula Vista, California, do hereby certify that the foregoing
Resolution No. 2000-021 was duly passed, approved, and adopted by the City Council at a regular
meeting of the Chula Vista City Council held on the 18th day of January, 2000.
Executed this 18"' day of January, 2000.
Susan Bigelow, City ClerY< _.
- Resolution 2000-021
Page 3
ATTACHMENT "A"
Commercial Center Guidelines (C)
The Chula Vista General Plan identifies East "H" Street as a scenic highway. This designation
requires that special consideration be given to the impact of new development on the scenic quality
of the viewshed from the road. A primary goal of these guidelines for the Commercial Center is to
continue to maintain the scenic quality of East "H" Street while integrating the needs of major retail
uses into the Rancho del Rey Com~nunity.
[] Because of the importance of the continuity of the scenic corridor, the Commercial Center
plan and zoning regulations have restricted the exposure of signs and advertising along East
"H" Street. Signs directed to traffic on East "H' Street are to be limited to the existing
Community Entry Monument (wall) Signs, one Commercial Center Monument Sign at each
of the three major street/entry intersections which provide access to the site, and building
mounted signs.
Other than the specified signs, the East "H' Street streetscape shall be comprised primarily
of the installed streetscape landscaping, hardscaping and architectural features of buildings
located near the street right-of-way. Views of parking and retail facilities should be filtered
and gradually reduced as streetscape vegetation matures. The sketches on the following page
illustrate typical landscaping/berming adjacent to parking areas and a typical building
relationship to the street edge.
Commercial Center Sign Guidelines (C)
The following major sign types are anticipated for identification of the Commercial Center (sign
locations are shown on Page 61-A) :
[] Community Monument/Business Center Signs: These are existing wall signs located at the
intersections of East "H" Street with Tierra del Rey and Paseo del Rey. They identify the
Rancho del Rey Community and Business Center entries, and reflect the community design
themes.
[] Commercial Center Monument Signs: One Commercial Center Monument Sign will be
permitted at each of the three street entries offof East "H" Street. These signs are to be an
"architectural element" in the style and character of the center and must be carefully designed
to integrate with the existing Community Monument/Business Center signs and the scenic
character of the roadway edge~ These signs will maintain a maximum height of 9 feet
(inclusive of sign structure) as measured from the top of the sign to the adjacent grade below
the sign. Maximum sign width (inclusive of sign structure) of these signs will be 8 feet.
All major signs within the Commercial Center shall be consistent with a sign program approved by
the Design Review Committee. The following standards shall be applied to all signs within the
Commercial Center: (C)
Resolution 2000-021
Page 4
[] Building mounted identification signs are permitted, one per principal building elevation
facing a public street up to a maximum of two per building. These signs should be located
near the top of the building fascia or on a flat wall (see also sketches under Employment Park
signs for placement guidance).
[] Building mounted identification sign area shall not exceed one square foot of sign for each
linear foot of building frontage facing the street to a maximum of one hundred square feet per
sign. The number of sings per building may be increased to four and/or the total sign area
per building may be increased with specific approval by the Design Review Committee. Any
sign over 200 square-feet shall be integrated with and in proportion to the building elevation
on which it is located. The following finding shall be required by the Design Review
Committee to allow additional sign area for larger retail buildings:
-The sign is in harmonious proportions with the building background.
-The sign design blends well with the building architecture and its design merits
special consideration.
[] Building mounted signs shall be internally illuminated or not illuminated and utilize "cut out"
or "channel" type lettering.
[] Secondary wall signs are permitted, one for each department (i.e., garden shop, auto center,
etc.). Maximum area for each of these signs shall be 20 square feet. These signs shall be
internally illuminated or non-illuminated.
[] Commercial center directional signs (i.e., "enter," "exit," "customer pick-up," "employee
parking," "delivery," etc.) are permitted, with a maximum area of 4 square-feet per sign.
[] Secondary directional signs (i.e., "<--Home Depot", "TJeromes" are permitted with a
maximum area ofl8 square-feet per sign. Signdimensionsshallbe4.5feetinheightby4feet
in width inclusive of sign structure. A total of four secondary directional signs in the
locations shown on Page 61 -A is permitted.
[] Window (any copy inside or outside a window is a sign) may display temporary
advertisements for promotional