HomeMy WebLinkAboutReso 1972-6460RESOLUTION N0. 6460
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA URGING THE STATE DIVISION OF HIGHWAYS TO APPROVE
A PILOT PROJECT ALONG THE POMONA FREEWAY THROUGH THE
CITY OF CHINO FOR COMMERCIAL FREEWAY-ORIENTED SIGNS
WITHIN THE FREEWAY RIGHT OF WAY
The City Council of the City of Chula Vista does hereby
resolve as follows:
WHEREAS, the network of Freeways in California is the
major transportation and economic lifeline of California, and
WHEREAS, these freeways increasingly pass through resi-
dential areas and areas of scenic beauty, and
WHEREAS, in order to accommodate the traveling public,
it is necessary to advertise certain private freeway-oriented
enterprises along these major thoroughfares for the comfort and
accommodation of motorists; such businesses as service stations,
lodgings, and restaurants, fall into this category, and
WHEREAS, present State freeway policy prohibits the
installation and use of such informational signs within the freeway
right of way, necessitating the installation of commercial adver-
tising freeway-oriented business signs along freeway routes, and
WHEREAS, the placing of such signs within the right of
way for the benefit of the motorists for whom they are intended
would enable standardization of commercial signs, symbols and
logos, and
WHEREAS, other jurisdictions in the United States and
Europe have found these freeway installed signs of extreme value
to the freeway motorist because they are visible and level with
the eye and eliminate the necessity for commercial signs that are
not placed in such fashion as to provide the greatest benefit for
the motorist, and
WHEREAS, such freeway-location signs will eliminate costly
commercial high-rise signs which are ultimately paid for by the
traveling public, and
WHEREAS, such a program standardized will be universally
understood and instantly recognized at adequately advanced locations
for the safety, protection and convenience of the traveling public.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the
City of Chula Vista does hereby request the State Division of Highways
approve a pilot project along the Pomona Freeway through the City of
Chino for commercial freeway-oriented signs within the freeway right
of way similar to those shown on Exhibit "A" which, if found suc-
cessful, may result in uniform signing provisions along freeways,
advertising commercial establishments that are freeway-oriented and
are established to serve primarily freeway trade and traffic.
BE IT FURTHER RESOLVED that copies of this resolution be
sent to Congressional Representatives, Representatives in the State
Assembly and Senate, and to the Governor of California, and other
California cities, the United States Bureau of Roads and the Auto-
mobile Club of Southern California, and related freeway oriented
businesses seeking their support of this pilot project for State
Freeway Signing Policy that will accrue to the benefit of the
motorist and all the people of California.
Presen ed by Approved as to form by
ruce H. W rren, Director of George Lindberg, City Attor y
Planning
ADOPTED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF
CHULA VISTA, CALIFORNIA, this 6th day of June ~ lg~~ e
}ay the fallowing vote, to-wit:
AYES : C'accnc~e ~.me~~,
NAPES: C'ar~v~c.~~men
ABSENT: C~,unc~.~.men
ATTEST
C-r_ ~ e ~c
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S`~`ATE OF CAL iFORNIA ~
~GJiVT~Y OF SAN DIEGO ~ ss o
C TY OF CHULA VISTA
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Ca~~.~~snn~a, ~D ~~~R~~~ CERTIFY ~ha~ the abc~e~e and ~ya~tega~:ng ~~ a ~~~..~,
~ncr.e and c6<<n~~ec~ c~Yy r~~
aid ~ha~ ~h~ fame ha_ n::~~ been amended ~n ne~ea~.ed<
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C~,ty C2en.
Hyde, Scott, Hobel, Hamilton, Hyde
None
None
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