HomeMy WebLinkAboutAgenda Statement 1975/04/22 Item 12a,bAGENDA ITEM N0. [12ab ]
CHULA VISTA CITY COUNCIL MEETING OF: April 22, 1975
Consideration of Precise Plan for development of approximately one acre
at the northwest quadrant of I-805 and Bonita Road, Creaser-Price
ITEM TITLE: Insurance gency
Resolution - Approving Precise Plan for the Mex Insur Agency and Chula
Vista Tourist Information Center at the northwest quadrant of I-805
and Bonita Road.
INITIATED BY: Director of Planning
BACKGROUND
1. The Planning Commission considered a conditional use permit to build in the
Sweetwater Valley Flood Plain and a Precise Plan for the one-acre parcel on April 9,
1975. The conditional use permit was approved and the Precise Plan was recommended
to Council for approval. The staff report to the Planning Commission on the Precise
Plan is attached.
2. Conditional use permit resolution
since it is referenced in the Precise
conditional use permit is required.
PCC-75-2 is enclosed for Council's information
Plan recommendation. No Council action on the
3. An Initial Study (IS-75-10) of possible adverse environmental impacts of this
project was conducted by the Environmental Review Committee on January 30, 1975.
The E.R.C. concluded that there would be no significant effects and made a draft
Negative Declaration (enclosed). The Planning Commission certified the Negative
Declaration on April 9, 1975. The Negative Declaration is herewith forwarded to
Council for review and certification.
ANALYSIS
Sign Program
Staff recommended to the Planning Commission that the applicant's proposed
40 ft. high, 192 sq. ft. pole sign not be approved, but that instead a smaller
temporary sign be approved at the northwest corner of the adjoining property closer
to the offramp until such time as a motel was built, or for a maximum period of
5 years, provided the necessary agreements were reached between the two property
ATTACHED: Resolution [X] (contor~aedao~ s~ppl emenlAgr P mgerit [ ] Plat [X ]
See EXHIBITS [X] No. 1 thru 9
Financial Statement:
Commission-Board Recommendation: The Planning Commission voted 4-2 on April 9, 1975
to: (1) Certify the Negative Declaration (IS-75-10); and
(2) Recommend that the City Council approve the Precise Plan in accordance with
Resolution PCM-75-2.
Department Head Recommendation: Concur, with the following additions and modifications:
(1) Adopt a motion finding that in accordance with the attached Negative Declaration
and the findings therein, the Creaser-Price Precise Plan PCM-75-2 will not have
any possible significant impact on the environment, and certifying that the Negative
Declaration has been prepared in accordance with CEQA, 1970, as amended.
(2) In lieu of condition No. 3 d of the Resolution, regarding the 40 ft. high pole sign,
it is recommended that a temporary freestanding pole siggn (maximum letter height
30", maximum height 28 ft. and maximum area 100 sq. ft.) shall be allowed to be
located at the northwest corner of the adjoining property until such time as the
motel is constructed. This approval is predicated on the applicant procuring the
necessary agreement with that property owner. Upon construction of the motel the
pole shall removed and the sign relocated on the end of the motel building. The
pole sign may remain in position fora maximum period of five years, after which
time it shall be removed regardless of whether the motel has been constructed or
not. The applicant shall enter into an agreement and post a suitable surety to
guarantee performance pursuant to this condition of approval.
City Manager Recommendation:
Concur with Planning Commission recommendation.. -
/~-?7~~
AGENDA ITEM N0.12ab
Supplemental Page No. 2
owners. (Please see paragraphs B c and C 1 (b) of the staff report to the
Commission.) Under the C-V zoning the maximum permitted height and size of sign is
35 ft. and 150 sq. ft. However; under the Precise Plan zoning, Council can modify
this.
The owner of the adjoining 2~ acre site has filed a letter with the City stating
that the signs of all the businesses, including this applicant, may be placed on
the end of the proposed motel structure.
Staff's concern has been that approval of a permanent freestanding freeway oriented
sign for one business will set the stage for other similar requests. The issue
of freeway oriented signs is not easy to resolve. Two basic questions which must
be answered are: (1) whether freeway oriented signs should be allowed at all; and
(2) if so,how should that identification be accommodated. Most of the commer-
cially zoned areas along the I-805 freeway enjoy relatively good exposure. However,
only a small proportion of freeway traffic can be expected to be familiar with the
various businesses at each interchange. To the extent that Council wishes to
incourage through freeway traffic to stop in Chula Vista, large, freeway oriented
signs can be justified.
In considering this question it is appropriate for Council to recognize that such
signs would be out of scale with the development and the surrounding area. Council
should also be aware of the probability of signs within the freeway right of way,
north of the Bonita Road offramp, which will indicate that food, lodging, gas and
visitor information are available at the next interchange.
The second question relating to how to accomplish the identification is more
difficult. Each business could be allowed to erect its own sign, provided each
applicant supplied the City with the necessary data regarding height, size, etc.,
noting the recommended distance needed to read the sign and make a safe exit from
the freeway. The farther each business is from the interchange, the taller and
larger the sign proposals will be.
Alternatively, some kind of integrated sign proposal can be worked out. As
noted earlier, the owner of the property adjacent on the west (on which a motel,
restaurant and gas station have been approved) has indicated a willingness to
allow the applicant to place a sign on the end wall of the motel. Staff has
worked on several designs for this type of cooperative signing and believes it to
be the preferable solution (see illustrative Exhibit F).
The Planning Commision took testimony from both property owners and voted to
recommend that the applicant's sign be approved as submitted. This is contained
in paragraph 3 d of the Planning Commission Resolution PCM-75-2.
Circulation
At the April 9th Planning Commission meeting, testimony was given by the
representative of the adjacent property in which certain concerns were expressed
relating to the internal circulation pattern between the two properties. Since
that property owner is going to request an opportunity to address the Council
during its deliberation on this matter, it may be helpful to brief the Council
on the sequence of events and plans leading up to this submittal.
1. In August, 1972, the northwest quadrant of I-805 and Bonita Road was
rezoned to C-V-P.
2. In October, 1972, the Planning Commission approved a Precise Plan (see
Exhibit C) for the westerly 2~ acres. Plans were not submitted on the remaining
one acre parcel since the site was owned by Humble Oil Company and plans for
development of the site had not been formalized. Recognizing the need to coordinate
access between the two ownerships and, more importantly, to provide the future
developers of the one acre site with safe access to a controlled intersection, the
Planning Con~ission required that the owners of the 2~ acre site provide a
24 ft. wide joint access driveway to the adjoining site.
3. In the latter part of 1974 the various property owners contacted the
City. The owner of the one acre site indicated his desire to request approval of
a Precise Plan and the owners of the 2~ acre site expressed their desire to refine
the original plan which was somewhat schematic in layout. The staff suggested that
the owners meet to develop a mutually acceptable plan.
AGENDA ITEM N0. 12 ab
Supplemental Page No. 3
4. Asa result of that meeting an architect was hired and an overall plan
developed predicated on the relocation of specific property lines and joint access
agreements to facilitate circulation between the businesses. During the develop-
ment of this plan discussion took place between the developers relating to the
possible exchange of a portion oP property along the westerly end of the one acre
site.
5. Months and several plans later, the property owners were unable to
reach an agreement. The owners of the 2~ acre site notified the adjoining property
owner that they were no longer interested in the purchase of additional land.
6. A Precise Plan for the development of the one acre parcel was then
submitted for Planning Commission consideration. With the exception of a minor
adjustment to the location of the required joint access location, the plan sub-
mitted was in complete coordination with the adopted plan for the 2~ acres.
7. During the time the owner of the one acre site submitted plans for
approval and the hearing date before the Planning Commission, the owner of the
2~ acre site submitted various plans encompassing all of the properties within
this quadrant of I-805. Those plans indicated the need fora 24 ft. wide joint
access along the entire westerly property line of the one acre parcel up to
the freeway right of way.
8. The staff has no objection to this alternate proposal, since, in our
opinion, the traffic circulation for the one acre parcel is neither impaired nor
improved by the change. However, since the City has already approved a plan for
the 2~ acre parcel, it is inappropriate for the City to ask the owner of the
one acre site to design his circulation to fit a plan which has not been adopted.
It is staff's opinion that the two owners should resolve the problem between
themselves at this point in time.