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HomeMy WebLinkAboutReso 1988-13401 RESOLUTION NO. 13401 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING PROPOSED BUDGET AND ACHIEVEMENT REPORT FOR THE DOWNTOWN IMPROVEMENT DISTRICT The City Council of the City of Chula Vista does hereby resolve as follows: WHEREAS, Ordinance No. 1885 requires the City Council to review the budget submitted by and the activities of the Town Centre Business and Professional Association, and to authorize the disbursement of funds received through the business license tax imposed on the parking and business improvement area for the general promotion of retail trade and other commercial and professional businesses, and WHEREAS, the Town Centre Business and Professional Association has now submitted the budget and achievement report as set forth in Exhibits A and B, attached hereto and incorporated herein by reference as if set forth in full, and WHEREAS, the Finance Director has recommended that the Council now approve the proposed 1988 budget and accept the 1987 report of achievements as contained in said exhibits. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula Vista does hereby approve the proposed 1988 budget of the Town Centre Business and Professional Association and accepts the achievement report recommending the desirability of continuing the Downtown Improvement Area. Presented by Approved as to form by Ly~n~istopher/Director D. Richard Rudolf of Finance Assistant City Attorney 0102a ADOPTED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF ~,,tULA VISTA, CALIFORNIA, this 5th day of. January 19 88 , by the following vote, to-wit: AYES: Councilmembers Moore, McCandliss~ Nader~ Malcolm~ Cox NAYES: Counci lmembers Ngne ABSTAIN: Counci lmembers None ABSENT: Counci lmembers None ~Vista ATTE'~ City Clerk ,, ,ATE OF CALIFORNIA ) COUNTY OF SAN DIEGO ) ss. CITY OF CHULA VISTA ) f, JENNIE M. FULASZ, CMC, CITY CLERK of the City of Chulo Vista, California, DO HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of RESOLUTION N0. 13401 ,and that the some has not been amended or repealed DATED City Clerk CI'iY OF CHUIA VISTA CC-660 CHULA VISTA DOWNTOWN COMMITTEE December 16, 1987 The Honorable Mayor and City Council City of Chula Vista 276 Fourth Avenue Chula Vista, Ca 92010 Dear Mayor and Council, On December 15, 1987 the Downtown Committee Board of Directors approved the proposed promotion budget for 1988. This budget is forwarded for your approval. Also enclosed is the 1987 Achievement report summarizing the )romotional activities carried out by the Downtown Committee over the past year. Respectfully, A COMMITTEE OF THE CHULA VISTA C~AMBER 2~ FOU~T~ AVEN~E · CHULA VISTA, CALiFORNiA 92010 · TEEEPHO~E: (619)~20-6602 / } ~/ CHULA VISTA DOWNTOWN COMMITTEE 1988 PROPOSED BUDGET Group Advertising 2,000 Insurance 500 Postage 500 Storage Renta 1,440 Flag Placement 300 Coordinator Salary 9,600 Misc. (includes newsletter printing) 1,000 ts & Crafts 500 Country Festival 3,000 Founders Day 3,000 Starlight Yule Parade 1,000 23,840 A COMMITTEE OF THE CHULA VISTA CHAMBER OF COMMERCE 233 FOURTH AVENUE · CHULA VISTA. CALIFORNIA 92010 · TELEPHONE: (619) 420-6602 CHULA VISTA DOWNTOWN COMMITTEE December 16, 1987 The Honorable Mayor and City Council City of Chula Vista 276 Fourth Avenue Chula Vista, Ca 92010 Dear Mayor and Council, In carrying out the purpose of the Downtown Committee of the Chula Vista Chamber of Commerce, the following items and activities listed summarize our achievements for 1987. Newsletters and Flyers: A monthly newsletter and flyers concerning special interests are written/designed, printed and circulated to all Downtown Committee members. (about 400) ?ecial Events Director: Randi Budlong continued to handle all Coordinator responsibilities. Downtown Coordinator In August the Downtown Coordinator position went from part-time to full-time. This was due to the elimination of the Chamber of Commerce Special Events Director position. The Downtown Committee assumed the financial responsibility for the Coordinator's full-time salary. This salary had previously been shared by the Chamber of Commerce and the Downtown Committee. Advertising: A considerable part of the budget goes toward group pro- motional advertising. One form that has been successfully utilized is a directory format in a major newspaper. Additionally, a monthly group ad of approximately two pages is placed in the Star-News. Whenever possible, press releases and public service announcements are also used to promote and advertise downtown activities. Emphasis is placed on depicting downtown as a friendly place to dine, shop and visit,where a person is treated to personalized service. Special Events: Four major events were sponsored by the Downtown Committee this year. The Spring Arts & Crafts Show, held in early May, featured I00 crafters displaying unique handcrafted items. The Country Festival, held in July, features a Chili Cook-Off, Salsa Contest, live stage entertainment, arts & crafts and a country fashion show. This event draws about 20,000 people to Chula Vista. In October the Founder's Day Celebration was held in honor of the City's 76th birthday. More than I00 crafters displayed their wares, live stage entertainment was offered, the Champagne Race between downtown restaurants was A COMMITTEE OF THE CHULA VISTA CHAMBER OF COMMERCE 233 FOURTH AVENUE ,, CHULA VISTA, CALIFORNIA 92010 · TELEPHONE: (619) 420-6602 revived, a checker tournament was introduced for Chula Vista's senior citizens and a children's activity tent was set up offering simple craft projects for youngsters. Displays were set up by many civic groups and birthday cake was consumed by festival goers. On November 28 the 25th annual Starlight Yule Parade was held. Near~y 30,000 spectators watched the 107 entries pass in review. School bands participating numbered 9 and Sea WorId's Shamu served as Grand Marshal. Two trophies were awarded - one to "Best Lit" entry and one for "Honorable Mention". Long-Term Promotional: Major purchases made by the Downtown Committee in 1986 were Acquisitions utilized effectively throughout I987. The utility trailer, decorated as a float,was used at Country Festival and Founder's Day to mark information areas. The trailer participated in both the Fiesta de la Luna Parade and the Starlight Yule Parade. This same trailer was used to transport event items such as trash cans, delineators, signs, canopies, etc. to and from event sites and the storage facility. The event pennants, also purchased in 1986, made their appearance on City light poles throughout 987, announcing upcoming downtown events. Christmas Decorations: The Downtown Committee's major purchase for 1987 was new Christmas decorations. Two styles of decorations were purchased from Kelley Display. A sub-Committee was selected to investigate the options available. Harlan Wilson of Public Works was consulted regarding decoration styles that would be easiest to install. The decorations chosen do require considerably less installation time thereby saving many valuable manhours for the City public works crews. The new decorations add a bright, festive air to downtown and wi last for many years. The consensus of Downtown Committee members is, that the Committee has done a f~ne job of promoting downtown. The efforts of this Committee have not gone unnoticed. News coverage along with community and business support and praise has inspired us to add to our goals and projections. We continually invite people to attend our twice monthly meetings which are held to increase communication and to formulate plans for Downtown Chu[a Vista's future. Your participation and support in such endeavors is greatly appreciated. Sincerely, Charles Costa Chairman, Downtown Committee Chula Vista Chamber of Commerce