HomeMy WebLinkAboutAgenda Statement 1975/08/05 Item 08a,bCITY OF CHULA VISTA ITEM N0. 8ab
COUNCIL AGENDA STATEMENT
FOR MEETING OF:_SL1LZ5_
ITEM TITLE: ReSO UtiOn - Supporting legislation to permit business to vo si ~s on freewa..
~`~~,~$ rights-of-way
Resolut' n-Urging League of California Cities to support legislation permitting
,~jl~, business logo signs to be placed on freeway rights-of-way
SUBMITTED BY Director of Planning
ITEM EXPLANATION
In the past many local governments have felt virtually obligated to permit freeway oriented
business signs due to the lack of options available to freeway oriented businesses. In
particular, there has been no option for businesses to advertise with logos on freeway
rights of way.
AB 445 and S.B. 326 introduced in the current session of the legislature proposed the
formulation of sign controls which would produce aesthetically attractive commercial by
permitting official business directional signs and sign plazas within the rights of way.
Identification of businesses by signs within the freeway right of way has several
advantages over the more common onsite signs:
a. The skyline would be free of the tall freeway oriented signs so prevalent along
highways today.
b. Signs in the right of way can be located in advance of the off ramp to provide
adequate notice to motorists.
Assemblyman Deddeh~s office has reported that both AB 445 and SB 326 had been tabled
for this session of the legislature. It is staff's belief that such legislation would
provide an important option to the cities and to freeway oriented business and that the
matter should be further pursued.
tXl'iltfl I J 1-11 I Hl,l'ttU
Agreement Resolution X Ordinance Plot Other
Environmental Document: Attached Submitted on
STAFF RECOMMENDATION:
1. Adopt a resolution urging Chula Vista's state legislators to reintroduce measures
in the next session to permit businesses to advertise on freeways, using State approved
and controlled official business directional signs; sign plazas; and sign logos which can
be viewed by passing motorists.
2. Adopt a resolution urging the League of California Cities to draft such legislation for
introduction into the next session; and at the least, to actively support such legislation
BOARD/COMMISSION RECOMMENDATION introduced by others.
APPROVED
by the
City Council.
COUNCIL ACTION
oi'
Chula Vista, California
Dat ed........~:....5:.. ~S_
..............................
Form A-113 (Rev 5-75)
CITY OF CHULA VISTA ITEM N0. Sal'
COUNCIL AGENDA STATEMENT
FOR MEETING OF: R/~,/75
ITEM TITLE: Resolution - Supporting legislation to permit Uusiness loop cians ~„ freerr?v
'~~Ari~ rights-of-way
Resolution-Urging League of California Cities to support leggislation permitting
~~~j business logo signs to be placed on freeway rigflts-of-way
SUBMITTED BY~ Director of Planning
ITEM EXPLANATION
In the past many local governments have felt virtually obligated to permit freeway oriented
business signs due to the lack of options available to freeway oriented businesses. In
particular, there has been no option for businesses to advertise with logos on freeway
rights of way.
AB 445 and S.B. 326 introduced in the current session of the legislature proposed the
formulation of sign controls which would produce aesthetically attractive commercial by
permitting official business directional signs and sign plazas within the rights of way.
Identification of businesses by signs within the freeway right of way has several
advantages over the more conxnon onsite signs:
a. The skyline would be free of the tall freeway oriented signs so prevalent along
highways today.
b. Signs in the right of way can be located in advance of the off ramp to provide
adequate notice to motorists.
Assemblyman Deddeh~s office has reported that both AB 445 and SB 326 had been tabled
for this session of the legislature. It is staff's belief that such legislation would
provide an important option to the cities and to freeway oriented business and that the
matter should be further pursued.
tXf-Iltfll5 AI IA(.;HtU
Agreement Resolution X Ordinance Plat Other
Environmental Document: Attached Submitted on
STAFF RECOMMENDATION:
1. Adopt a resolution urging Chula Vista's state legislators to reintroduce measures
in the next session to permit businesses to advertise on freeways, using State approved
and controlled official business directional signs; sign plazas; and sign logos which can
be viewed by passing motorists.
2. Adopt a resolution urging the League of California Cities to draft such legislation for
introduction into the next session; and at the least, to actively support such legislation
BOARD/COMMISSION RECOMMENDATION introduced by others.
COUNCIL ACTION