HomeMy WebLinkAboutReso 1975-7853RESOLUTION PdO. 7853
RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF CHULA VISTA URGING THE REINTRODUCTION OF
LEGISLATION TO PERMIT BUSILIESS LOGO SIGNS ON
FREEWAY RIGHTS-OF-WAY
The City Council of the City of Chula Vista does hereby
resolve as follows:
WHEREAS, local governments have for many years attempted
to regulate signs in the interests of enhancing the general appearance
of the community, while at the same time stimulating the business
operations of the city, and
WHEREAS, the advent of freeways with high speed traffic
has created a situation clearly antithetical to the goal of sign
regulation because of the necessity to permit freeway oriented
business signs for those businesses logically oriented to the free-
ways, located at intersections where motorists must exit to satisfy
their needs, and
V1fIEREAS, there has been a continued resistance to
provide an alternative to the use of freeway oriented business signs
by allowing advertising with logos on freeway rights-of-way, and
WHEREAS, AB 445 and SB 326 introduced in the current
session of the legislature proposed the formulation of sign controls
which caould produce aesthetically attractive commercial identification
by permitting official business directional signs and sign plazas
within the rights-of-way, and
P7iiEREAS, identification of businesses by signs within
the freeway rights-of-way has several advantages over the more conunon
onsite signs:
A. The skyline would be free of the tall freeway oriented
signs so prevalent along highways today.
B. Signs in the right-of-way can be located in advance
of the offramp to provide adequate notice to motorists.
NOW, THEREFORE, BE IT RESOLVED that the City Council of
the City of Chula Vista, on behalf of themselves and members of the
business community seeking proper identification of their operations,
and of the community as a whole seeking the elimination of unsightly
and unnecessary signing, does hereby urge that the San Diego County
Legislative Delegation provide an important option to the cities
and to freeway oriented businesses by reintroducing legislation
authorizing advertising with logos on freeway rights-of-way.
BE IT FURTHER RESOLVED that the City Clerk of the City
of Chula Vista be, and she is hereby authorized and directed to
forcaard certified copies of this resolution to all members of the
San Diego County Legislative Delegation.
Presented by Approved as to form by
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D. J P er n, Direc or o George D. Lindberg, City Attorney
Planni g
ADOPTED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF
CHULA VISTA, CALIFORNIA, this 5 day of August
1975 , by the following vote, to-wit:
AYES: Councilmen Egdahl, Scott, Hamilton, Hyde
NAYES: Councilmen
ABSENT: Councilmen
None
Hobel
Mayor of the City of Chula Vista
ATTEST ~?~/L7L~' ~~' ~~~~
Cit Clerk
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STATE OF CALIFORNIA )
COUNTY OF SAN DIEGO ) ss.
CITY OF CHULA VISTA )
Z, JENNIE M, FULASZ, City Clerk of the City of Chula Viata,
California, DO HEREBY CERTIFY that the above and foregoing is a full,
true and correct copy of
that the same has not been amended or repeaZedo
DATED
and
(SEAL) City Clerk
CC-660
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